Dirt Devil
Encyclopedia
Dirt Devil is a brand name of household vacuum cleaners and floor care. There are two main units: Power for large houses, and RV unit for smaller houses or apartments, as well as a number of other floor care products including hand-held vacuum cleaners and carpet shampooing machines.
, USA. In 1955 they built the first household vacuum with a patented Cyclone system. Since then over 25 million have been sold. Originally the company was called "Royal Manufacturing" and made vacuum cleaners with metal cases. In the 1980s they began selling the mass-market "Dirt Devil" line with plastic cases; originally the packaging said "Royal Dirt Devil" but over the years the name "Royal" appeared in smaller and smaller type until it vanished entirely from the package. Today the brand is "Dirt Devil", though they still manufacture the "Royal" line, though it is much more expensive and of a higher quality than Dirt Devil, and the corporate legal name is the rather anonymous "TTI Floor Care North America". TTI stands for Techtronic Industries
, a Hong Kong-based firm and the makers of Hoover
, Vax
, and other vacuum cleaners.
"Fight Dirty" (2005-present)
selling more than 25 million which made Dirt Devil open its door to newer product innovations.
In 1996, the Ultra Hand Vac was introduced with more suction and a built-in stretch hose and crevice tool. The Ultra Hand Vac is still available at some retailers and department stores.
In 2005, Dirt Devil gave the hand vac a makeover calling it the Dirt Devil Classic Hand Vac.
The Classic has twice the power of the classic red hand vac with a HEPA
Filter and a bagless dirt cup. The Classic is available at various retailers.
. The Broom Vac is a rechargeable stick vacuum used for mostly bare floors; the user sweeps with it and vacuums the pile, it does not require bags.
In 2005, Dirt Devil came out with a completely different Broom Vac, with 9 color options, longer battery life, and more suction. They are available at various retailers and department stores.
approved and reduces 70% in energy consumption compared to most cordless vacuums.
The cordless hand vac & stick vac are the first in the AccuCharge lineup.
. The dog has a son named Tucker, who had many names including Cody, Mr. Trump, and Bay-bay.
s for the UK and Ireland. Dirt Devil UK specialises in developing products in the Upright Vacuum Cleaner, Cylinder Vacuum Cleaner and Handheld Vacuum Cleaner sectors.
Company history
The company was founded 1905 in Cleveland, OhioCleveland, Ohio
Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...
, USA. In 1955 they built the first household vacuum with a patented Cyclone system. Since then over 25 million have been sold. Originally the company was called "Royal Manufacturing" and made vacuum cleaners with metal cases. In the 1980s they began selling the mass-market "Dirt Devil" line with plastic cases; originally the packaging said "Royal Dirt Devil" but over the years the name "Royal" appeared in smaller and smaller type until it vanished entirely from the package. Today the brand is "Dirt Devil", though they still manufacture the "Royal" line, though it is much more expensive and of a higher quality than Dirt Devil, and the corporate legal name is the rather anonymous "TTI Floor Care North America". TTI stands for Techtronic Industries
Techtronic Industries
Techtronic Industries Company Limited , Techtronic or TTI, is one of the world's leading manufacturing and trading company in electrical and electronic products. Its products include Milwaukee, AEG power tools, and Ryobi power tools and accessories, Ryobi and Homelite outdoor products, and Hoover,...
, a Hong Kong-based firm and the makers of Hoover
The Hoover Company
The Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...
, Vax
Vax (vacuum)
Vax is a brand of vacuum and carpet cleaning products. It is part of Hong Kong based TechTronic Industries Co. Ltd , with a 2007 turnover of $HK24.7B.-History:...
, and other vacuum cleaners.
Slogans
"Nothing escapes the power of a Dirt Devil" (1995–2005)"Fight Dirty" (2005-present)
Classic Red Hand Vac
In 1984, Royal introduced the Dirt Devil Hand Vac. The hand vac has a rotating brush for cleanup on stairs and furniture, plus a hose for hard to reach spots. The hand vac became the largest selling handheld vacuum in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
selling more than 25 million which made Dirt Devil open its door to newer product innovations.
In 1996, the Ultra Hand Vac was introduced with more suction and a built-in stretch hose and crevice tool. The Ultra Hand Vac is still available at some retailers and department stores.
In 2005, Dirt Devil gave the hand vac a makeover calling it the Dirt Devil Classic Hand Vac.
The Classic has twice the power of the classic red hand vac with a HEPA
HEPA
High-Efficiency Particulate Air or HEPA is a type of air filter. Filters that are awarded the HEPA accolade are used in various locations, whether in medical facilities, automotive vehicles, airplanes, home filters, or wherever very pure air is sought. The filter must satisfy certain standards of...
Filter and a bagless dirt cup. The Classic is available at various retailers.
Broom Vac
In 1996, the Broom Vac debuted and became the most selling stick vacuum in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The Broom Vac is a rechargeable stick vacuum used for mostly bare floors; the user sweeps with it and vacuums the pile, it does not require bags.
In 2005, Dirt Devil came out with a completely different Broom Vac, with 9 color options, longer battery life, and more suction. They are available at various retailers and department stores.
AccuCharge
In June, 2008, Dirt Devil introduced a line of cordless handheld vacuums with AccuCharge Technology. AccuCharge is the first cordless vacuum line that is Energy StarEnergy Star
Energy Star is an international standard for energy efficient consumer products originated in the United States of America. It was first created as a United States government program during the early 1990s, but Australia, Canada, Japan, New Zealand, Taiwan and the European Union have also adopted...
approved and reduces 70% in energy consumption compared to most cordless vacuums.
The cordless hand vac & stick vac are the first in the AccuCharge lineup.
Dirt Devil Dog
A dog is featured on some Dirt Devil commercials. The dog is a golden retrieverGolden Retriever
The Golden Retriever is a medium-sized breed of dog. They were historically developed as gundogs to retrieve shot waterfowl such as ducks and upland game birds during hunting and shooting parties. As such, they were bred to have a soft mouth to retrieve game undamaged and have an instinctive love...
. The dog has a son named Tucker, who had many names including Cody, Mr. Trump, and Bay-bay.
The UK Company
Dirt Devil UK is part of Pulse Home Products Ltd and develops floorcare solutionSolution
In chemistry, a solution is a homogeneous mixture composed of only one phase. In such a mixture, a solute is dissolved in another substance, known as a solvent. The solvent does the dissolving.- Types of solutions :...
s for the UK and Ireland. Dirt Devil UK specialises in developing products in the Upright Vacuum Cleaner, Cylinder Vacuum Cleaner and Handheld Vacuum Cleaner sectors.