Digital Element is a U.S.-based corporation that first coined the phrase "IP Intelligence", a technology that maps the Internet using non-invasive methods and indexes by Internet Protocol (IP) addresses. First to market this technology and considered an early pioneer in the geolocation market, the company provides an online technology that uncovers characteristics about online users based solely on their IP addresses. This information can be used to target advertising, localize content, manage geographic rights, drive local search and enhance analytics. It is a business unit of Digital Envoy, part of Dominion Enterprises

Dominion Enterprises

Dominion Enterprises is a Norfolk, Virginia-based media and information services company for the automotive and commercial vehicle, real estate, apartment rental, and employment industries...

. In 2007, Landmark Communications, Inc. purchased parent company Digital Envoy. The company is now a part of Dominion Enterprises, a media and information services company.

Digital Element was founded in 1999 by Rob Friedman, Sanjay Parekh and Dennis Maicon.It is privately funded with investments from AOL Time Warner Ventures, Siemens Venture Capital, H&Q Asia Pacific, CrossBow Ventures, Cordova Ventures and Frontier Capital. It is a business unit of Digital Envoy. U.S. headquarters is located in Norcross, Georgia, USA.

Technology overview

Methodology: Digital Element utilizes more than 20 different methods to determine the physical location of an IP address down to the city level worldwide. Digital Element utilizes Intelligent Trace Agents (ITAs), which function in much the same way as a search engine spider. ITAs constantly crawl the Internet, providing a comprehensive, global view by utilizing network tools, routing tables (BGP, ASN, etc.) and triangulation from various points on the Internet, to name just a few. The data information is constantly monitored and updated.

Patents: The company’s technology utilizes more than 20 different patented and patent-pending methods .

Products

NetAcuity uncovers geographic information, connection speed, domain name, Internet Service Provider (ISP), language and other characteristics about online users based solely on their IP addresses. NetAcuity Edge is a hyperlocal data set for five-digit zip code and UK postal code targeting.

Industries served

There are many industries that can benefit from using geolocation technology. These include online advertisers, online advertising networks, online retailers, financial services firms
, education, manufacturing, hospitality and travel, and technology companies.

Applications

Current Trends in technology is ideal for targeted online advertising, content localization, geographic rights management, and enhanced analytics.

See also

• IP Intelligence
• Geolocation
  Geolocation
  Geolocation is the identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal...
  
  
• IP Geolocation
• IP Location or IP Address
  IP address
  An Internet Protocol address is a numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing...
  
  
• Geolocation software
  Geolocation software
  In computing, geolocation software is used to deduce the geolocation of another party. For example, on the Internet, one geolocation approach is to identify the subject party's IP address, then determine what country , organization, or user the IP address has been assigned to, and finally,...
  
  
• Geomarketing
• Geotargeting
• Geographic Rights Management
• Internet Protocol
  Internet Protocol
  The Internet Protocol is the principal communications protocol used for relaying datagrams across an internetwork using the Internet Protocol Suite...
  
  
• IP Address
  IP address
  An Internet Protocol address is a numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing...
  
  
• Website localization
  Website localization
  Website localization is the process of adapting an existing website to local language and culture in the target market.Two factors are involved—programming expertise and linguistic/cultural knowledge....
  
  
• Web analytics
  Web analytics
  Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
  
  

External links

• Digital Envoy website: http://www.digitalenvoy.com
• Dominion Enterprises website: http://www.dominionenterprises.com
• Digital Element website: http://www.digitalelement.com
• Competitors
  • IP2Location http://www.ip2location.com
  • MaxMind http://www.maxmind.com
  • Quova
    Quova
    Quova is a U.S. corporation that provides an online service which provides geolocation by IP address. It is used by Major League Baseball's MLB.tv to black out content from being watched in a team's home city...
    
    http://www.quova.com