Website localization
Encyclopedia
Website localization is the process of adapting an existing website to local language and culture in the target market.
Two factors are involved—programming expertise and linguistic/cultural knowledge.
The prosperity of website localization is the result of the popularity of computer and Internet users. People all over the world treat the Internet as their main location for information and services. These people do not speak the same language. Website localization has become one of the primary tools for business global expansion.
. Translating only solves partial language problems. Measurement units must be converted; images are modified to appeal to the target culture.
Two factors are involved—programming expertise and linguistic/cultural knowledge.
The prosperity of website localization is the result of the popularity of computer and Internet users. People all over the world treat the Internet as their main location for information and services. These people do not speak the same language. Website localization has become one of the primary tools for business global expansion.
Process
Website localization is more than mere translationTranslation
Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. Whereas interpreting undoubtedly antedates writing, translation began only after the appearance of written literature; there exist partial translations of the Sumerian Epic of...
. Translating only solves partial language problems. Measurement units must be converted; images are modified to appeal to the target culture.