Defamiliarization
Encyclopedia
Defamiliarization or ostranenie (остранение) is the art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

istic technique of forcing the audience to see common things in an unfamiliar or strange way, in order to enhance perception of the familiar. A basic satirical tactic, it is a central concept of 20th century art
20th century art
20th-century art and what it became known as — modern art — really began with modernism in the late 19th century. Nineteenth-century movements of Post Impressionism and Art Nouveau led to the first twentieth-century art movements of Fauvism in France and Die Brücke in Germany. Fauvism in Paris...

, ranging over movements including Dada
Dada
Dada or Dadaism is a cultural movement that began in Zurich, Switzerland, during World War I and peaked from 1916 to 1922. The movement primarily involved visual arts, literature—poetry, art manifestoes, art theory—theatre, and graphic design, and concentrated its anti-war politics through a...

, postmodernism
Postmodernism
Postmodernism is a philosophical movement evolved in reaction to modernism, the tendency in contemporary culture to accept only objective truth and to be inherently suspicious towards a global cultural narrative or meta-narrative. Postmodernist thought is an intentional departure from the...

, epic theatre
Epic theatre
Epic theatre was a theatrical movement arising in the early to mid-20th century from the theories and practice of a number of theatre practitioners, including Erwin Piscator, Vladimir Mayakovsky, Vsevolod Meyerhold and, most famously, Bertolt Brecht...

, and science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

.

History


Defamiliarization of that which is or has become familiar or taken for granted, hence automatically perceived, is the basic function of all devices. And with defamiliarization come both the slowing down and the increased difficulty (impeding) of the process of reading and comprehending and an awareness of the artistic procedures (devices) causing them. (Margolin 2005)


The term “defamiliarization” was first coined in 1917 by Viktor Shklovsky
Viktor Shklovsky
Viktor Borisovich Shklovsky was a Russian and Soviet critic, writer, and pamphleteer.-Life:...

 (also spelled Shklovskij) in his essay “Art as Device” (alternate translation: “Art as Technique”) (Crawford 209). Shklovsky invented the term as a means to “distinguish poetic from practical language on the basis of the former’s perceptibility” (Crawford 209). Essentially, he is stating that poetic language is fundamentally different than the language that we use everyday because it is more difficult to understand: “Poetic speech is framed speech. Prose
Prose
Prose is the most typical form of written language, applying ordinary grammatical structure and natural flow of speech rather than rhythmic structure...

 is ordinary speech – economical, easy, proper, the goddess of prose [dea prosae] is a goddess of the accurate, facile type, of the “direct” expression of a child” (Shklovsky 20). This difference is the key to the creation of art and the prevention of “over-automatization,” which causes an individual to “function as though by formula” (Shklovsky 16). This distinction between artistic language and everyday language, for Shklovsky, applies to all artistic forms:

The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects ‘unfamiliar,’ to make forms difficult to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged. (Shklovsky 16)

Thus, defamiliarization serves as a means to force individuals to recognize artistic language:

In studying poetic speech in its phonetic and lexical structure as well as in its characteristic distribution of words and in the characteristic thought structures compounded from the words, we find everywhere the artistic trademark – that is, we find material obviously created to remove the automatism of perception; the author’s purpose is to create the vision which results from that deautomatized perception. A work is created “artistically” so that its perception is impeded and the greatest possible effect is produced through the slowness of the perception. (Shklovsky 19)

This technique is meant to be especially useful in distinguishing poetry from prose, for, as Aristotle
Aristotle
Aristotle was a Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great. His writings cover many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, linguistics, politics, government, ethics, biology, and zoology...

 said, “poetic language must appear strange and wonderful” (Shklovsky 19).

Defamiliarization in Russian literature

To illustrate what he means by defamiliarization, Shklovsky uses examples from Tolstoy
Tolstoy
Tolstoy, or Tolstoi is a prominent family of Russian nobility, descending from Andrey Kharitonovich Tolstoy who served under Vasily II of Moscow...

, whom he cites as using the technique throughout his works: “The narrator of “Kholstomer
Kholstomer
"Kholstomer", also translated as "Strider", is one of the most striking stories in Russian literature. It was started by Leo Tolstoy in 1863 and left unfinished until 1886, when it was reworked and published as "Kholstomer: The Story of a Horse". Georgi Tovstonogov staged it in his theatre in 1975....

,” for example, is a horse, and it is the horse’s point of view (rather than a person’s) that makes the content of the story seem unfamiliar” (Shklovsky 16). As a Russian Formalist, many of Shklovsky’s examples use Russian authors and Russian dialects: “And currently Maxim Gorky
Maxim Gorky
Alexei Maximovich Peshkov , primarily known as Maxim Gorky , was a Russian and Soviet author, a founder of the Socialist Realism literary method and a political activist.-Early years:...

 is changing his diction from the old literary language to the new literary colloquialism of Leskov. Ordinary speech and literary language have thereby changed places (see the work of Vyacheslav Ivanov
Vyacheslav Ivanov
Vyacheslav Ivanov may refer to:*Vyacheslav Ivanovich Ivanov, Russian Symbolist poet and philosopher*Vyacheslav Nikolayevich Ivanov, Russian rower who became the first three-time Olympic gold medalist in the single scull event...

 and many others)” (Shklovsky 19-20).

Defamiliarization also includes the use of foreign languages within a work. At the time that Shklovsky was writing, there was a change in the use of language in both literature
Literature
Literature is the art of written works, and is not bound to published sources...

 and everyday spoken Russian. As Shklovsky puts it: “Russian literary language, which was originally foreign to Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, has so permeated the language of the people that it has blended with their conversation. On the other hand, literature
Literature
Literature is the art of written works, and is not bound to published sources...

 has now begun to show a tendency towards the use of dialects and/or barbarisms” (Shklovsky 19).

Defamiliarization and différance

Shklovsky’s defamiliarization can also be compared to Jacques Derrida
Jacques Derrida
Jacques Derrida was a French philosopher, born in French Algeria. He developed the critical theory known as deconstruction and his work has been labeled as post-structuralism and associated with postmodern philosophy...

’s concept of différance
Différance
Différance - French term coined by Jacques Derrida and homophonous with the word "différence". Différance plays on the fact that the French word différer means both "to defer" and "to differ." Derrida first uses the term différance in his 1963 paper "Cogito et histoire de la folie"...

:

What Shklovskij wants to show is that the operation of defamiliarization and its consequent perception in the literary system is like the winding of a watch (the introduction of energy into a physical system): both “originate” difference, change, value, motion, presence. Considered against the general and functional background of Derridian différance, what Shklovskij calls “perception” can be considered a matrix for production of difference. (Crawford 212)

Since the term différance
Différance
Différance - French term coined by Jacques Derrida and homophonous with the word "différence". Différance plays on the fact that the French word différer means both "to defer" and "to differ." Derrida first uses the term différance in his 1963 paper "Cogito et histoire de la folie"...

 refers to the dual meanings of the French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...

 word difference to mean both “to differ” and “to defer,” defamiliarization draws attention to the use of common language in such a way as to alter one’s perception of an easily understandable object or concept. The use of defamiliarization both differs and defers, since the use of the technique alters one’s perception of a concept (to defer), and forces one to think about the concept in different, often more complex, terms (to differ).


Shklovskij’s formulations negate or cancel out the existence/possibility of “real’ perception: variously, by (1) the familiar Formalist denial of a link between literature and life, connoting their status as non-communicating vessels, (2) always, as if compulsively, referring to a real experience in terms of empty, dead, and automatized repetition and recognition, and (3) implicitly locating real perception at an unspecifiable temporally anterior and spatially other place, at a mythic “first time” of naïve experience, the loss of which to automatization is to be restored by aesthetic perceptual fullness. (Crawford 218)

Usage

The technique appears in English Romantic poetry, particularly in the poetry of Wordsworth, and was defined in the following way by Samuel Taylor Coleridge
Samuel Taylor Coleridge
Samuel Taylor Coleridge was an English poet, Romantic, literary critic and philosopher who, with his friend William Wordsworth, was a founder of the Romantic Movement in England and a member of the Lake Poets. He is probably best known for his poems The Rime of the Ancient Mariner and Kubla...

, in his Biographia Literaria
Biographia Literaria
Biographia Literaria, or in full Biographia Literaria; or Biographical Sketches of MY LITERARY LIFE and OPINIONS, is an autobiography in discourse by Samuel Taylor Coleridge, which he published in 1817. The work is long and seemingly loosely structured, and although there are autobiographical...

: "To carry on the feelings of childhood into the powers of manhood; to combine the child’s sense of wonder and novelty with the appearances which every day for perhaps forty years had rendered familiar [. . .] this is the character and privilege of genius."

In more recent times, it has been associated with the poet and playwright Bertolt Brecht
Bertolt Brecht
Bertolt Brecht was a German poet, playwright, and theatre director.An influential theatre practitioner of the 20th century, Brecht made equally significant contributions to dramaturgy and theatrical production, the latter particularly through the seismic impact of the tours undertaken by the...

, whose Verfremdungseffekt ("alienation effect") was a potent element of his approach to theater. Brecht, in turn, has been highly influential for artists and filmmakers including Jean-Luc Godard and Yvonne Rainer.
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