David Lauren
Encyclopedia
David Lauren is the younger son of clothing designer, Ralph Lauren
. His mother is Ricky Lauren and his siblings are Dylan
and Andrew Lauren.
and wife Ricky Lauren. The second of three children, Lauren has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren
. Lauren attended Duke University
, where he studied Political Science. At Duke, he founded Swing, a general interest lifetstyle publication for Generation X
, where he served as President and Editor-In-Chief. Swing was eventually published by international conglomerate Hachette Filipacchi Médias
, the world's largest magazine publisher.
, a position he has held since October 2001. In his role at Polo Ralph Lauren, Lauren is responsible for the global advertising and marketing campaigns for the company for 28 brands, overseeing over 200 advertising campaigns a year, as well as the company's corporate and fashion communications and strategic marketing partnerships.
Lauren joined Polo Ralph Lauren in 2000 to run the company's internet operations with Ralph Lauren Media, LLC., where he launched the Ralph Lauren website under an idea he called "merchan-tainment," or the combination of merchandising and entertainment.
In his time at Polo Ralph Lauren, Lauren has played a role in many key initiatives, including the establishment of RalphLauren.com, the launch of the Rugby
brand, and Polo Ralph Lauren's
entry into mobile applications. Lauren has also orchestrated the company's sponsorship of several international sporting events and teams, including Wimbledon, the U.S. Open, and the U.S. Olympic teams. In 2007, he was named DNR's
"Marketer of the Year."
As of September 4, 2011 David Lauren is married to Lauren Bush Lauren, granddaughter of President George H.W. Bush.
Ralph Lauren
Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...
. His mother is Ricky Lauren and his siblings are Dylan
Dylan Lauren
Dylan Lauren is the daughter of clothing designer Ralph Lauren, and the owner of Dylan's Candy Bar, the largest candy store in the world, based in New York City.-Life and career:...
and Andrew Lauren.
Early life
David Lauren was born in 1971 to American fashion designer and executive Ralph LaurenRalph Lauren
Ralph Lauren is an American fashion designer and business executive; best known for his Polo Ralph Lauren clothing brand.-Early life:...
and wife Ricky Lauren. The second of three children, Lauren has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren
Dylan Lauren
Dylan Lauren is the daughter of clothing designer Ralph Lauren, and the owner of Dylan's Candy Bar, the largest candy store in the world, based in New York City.-Life and career:...
. Lauren attended Duke University
Duke University
Duke University is a private research university located in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present day town of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco industrialist James B...
, where he studied Political Science. At Duke, he founded Swing, a general interest lifetstyle publication for Generation X
Generation X
Generation X, commonly abbreviated to Gen X, is the generation born after the Western post–World War II baby boom ended. While there is no universally agreed upon time frame, the term generally includes people born from the early 1960's through the early 1980's, usually no later than 1981 or...
, where he served as President and Editor-In-Chief. Swing was eventually published by international conglomerate Hachette Filipacchi Médias
Hachette Filipacchi Médias
Hachette Filipacchi Médias, S.A. is a magazine publisher. It is a wholly owned subsidiary of Lagardère Media of France.- History :Hachette Filipacchi was founded by Louis Hachette in 1826 when he purchased the Librarie Brédif. Hachette was purchased by Matra in 1980, a firm associated with Ténot &...
, the world's largest magazine publisher.
Career
Lauren is currently Senior Vice President, Advertising, Marketing and Corporate Communications at Polo Ralph LaurenPolo Ralph Lauren
Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home and housewares...
, a position he has held since October 2001. In his role at Polo Ralph Lauren, Lauren is responsible for the global advertising and marketing campaigns for the company for 28 brands, overseeing over 200 advertising campaigns a year, as well as the company's corporate and fashion communications and strategic marketing partnerships.
Lauren joined Polo Ralph Lauren in 2000 to run the company's internet operations with Ralph Lauren Media, LLC., where he launched the Ralph Lauren website under an idea he called "merchan-tainment," or the combination of merchandising and entertainment.
In his time at Polo Ralph Lauren, Lauren has played a role in many key initiatives, including the establishment of RalphLauren.com, the launch of the Rugby
Rugby Ralph Lauren
Rugby Ralph Lauren is an American clothing brand launched in 2004 under the management of parent company Polo Ralph Lauren. The brand specializes in Preppy/Rugby inspired lifestyle apparel for male and female clientele ages 16 through 25. Rugby also encompasses Rugby Food & Spirits, a small café...
brand, and Polo Ralph Lauren's
Polo Ralph Lauren
Ralph Lauren Corporation is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home and housewares...
entry into mobile applications. Lauren has also orchestrated the company's sponsorship of several international sporting events and teams, including Wimbledon, the U.S. Open, and the U.S. Olympic teams. In 2007, he was named DNR's
Daily News Record
Daily News Record was an American fashion trade journal published by Fairchild Publications, Inc.. DNR started in 1890 when Edmund Fairchild used the wealth he had accumulated selling soap to purchase the Chicago Herald Gazette, a newspaper which focused on the men’s clothing business...
"Marketer of the Year."
Personal life
Lauren serves as President of the Polo Ralph Lauren Foundation, with which he participates in numerous charitable organizations, including the Pink Pony fund, the Ralph Lauren Center for Cancer Care and Prevention, the Polo Jeans G.I.V.E. program, and the Star-Spangled Banner Preservation Project at the Smithsonian National Museum of American History.As of September 4, 2011 David Lauren is married to Lauren Bush Lauren, granddaughter of President George H.W. Bush.