David Johnstone
Encyclopedia
Luxury lifestyle entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 David Johnstone started his career at the Grosvenor House Hotel
Grosvenor House Hotel
Grosvenor House is a large and luxurious hotel. The iconic Mayfair, London hotel is owned by the Sahara Group. The name has also been licensed to a property in Dubai....

 at the age of 18. He remained there for four and a half years where he learnt the ropes of the hospitality
Hospitality
Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers...

 industry.

David then travelled the world as the PA
Personal assistant
A personal assistant or personal aide is someone who assists in daily business or personal tasks. It is common in design to have a PDA, or personal design assistant....

 to a self-made telecoms businessman. On his return to the UK, David drew on his experiences to create the first concierge
Concierge
A concierge is an employee who either works in shifts within, or lives on the premises of an apartment building or a hotel and serves guests with duties similar to those of a butler. The position can also be maintained by a security officer over the 'graveyard' shift. A similar position, known as...

 service ‘The Savile Row of Tailor Made England’. David continued his flair for the creative by starting the first virtual private members club The Renaissance Club (RClub), in the process creating a whole new genre of business. http://www.thisislondon.co.uk/news/article-359139-details/No+friends%2C+no+social+life/article.do

Acknowledged as an expert and innovator in the luxury lifestyle & loyalty sector, David launched Key-2 Luxury
Key-2 Luxury
Key-2 Luxury was launched in 2004 by luxury lifestyle entrepreneur David Johnstone.Stanley Fink joined the company as a director and invested in 2007...

, the only accessory in the world not available for purchase by the general public, in 2004, joined in 2007 by former deputy chairman of the Man Group plc Stanley Fink as co-director. http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article4794901.ece

Running alongside these other projects David maintains creative commercial consultancy DJI Consult, which applies its expertise in the luxury lifestyle and event management to assist other companies with projects. Recognised as a leader in its field, DJI Consult was asked by Peter Orton of HIT Entertainment
HIT Entertainment
Hit Entertainment is a British-American entertainment distribution company established in 1989, and originally the international distribution arm of Jim Henson Productions called Henson International Television...

 to co-organise the Children's Party at the Palace
Children's Party at the Palace
The Children's Party at the Palace was an event organized by Peter Orton of Hit Entertainment and David Johnstone of DJI consult, held at Buckingham Palace Garden on 25 June 2006 in honour of the 80th birthday of Queen Elizabeth II. The event, which had the theme British children's literature, was...

 to celebrate The Queen
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...

, Elizabeth’s 80th birthday.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK