David Art Wales
Encyclopedia
David Arthur Wales, a.k.a. David Wales or David Art Wales (born 6 February 1964, Sydney) is an Australian entrepreneur and artist best known for creating satirical cult figure Guru Adrian. He has been involved in collaborations with artist Keith Haring
and filmmaker Morgan Spurlock
.
Wales has been called "the father of the Noughties” in relation to his role as founder of Project Naughtie, a quixotic 1999 grassroots campaign to name the decade lasting from 2000-2009 the "Naughties". The word Naughties, often spelled Noughties, has since been adopted by much of the international press.
described as "the world's first mail order flattery service." A year later, he co-published Fatplastiscene magazine, the first issue of which is in the collection of the National Gallery of Australia
. In 1986 Wales became host of the ABC TV show Edge of the Wedge.
During the 1980s he was a frequent contributor to Australian radio station Triple Jay, providing commentary on pop-cultural issues, including a live report from Berlin as the Berlin Wall fell, and a comic strip featuring Guru Adrian for the station's fanzine, Alan.
In 1998 Wales and Australian dancer Catherine Hourihan launched the Red Vixen Burlesque, a popular downtown New York attraction that is now seen as an early progenitor of the burlesque revival movement.
On 18 May of the same year New York magazine carried a story about Wales's position as "official pinsetter" for the unmechanized antique bowling alley that exists beneath the Fifth Ave mansion that houses the famed Frick Collection
. The article reported that Henry Clay Frick
had had the underground two-lane alley constructed in 1914 for his own amusement. By 1998 the lanes were being used for the benefit of museum trustees, and Wales, in spats and Edwardian costume, had "perfected the technique of resetting the pins and then quickly ducking out of the way."
That same year, Wales became Cultural Forecaster for Toyota, tracking and predicting trends for the automaker's design division. Known for pithy social commentary, he told Details magazine (April 2001) that "Fake is the new real." In 2000 he launched Ministry of Culture, a research, strategy and content creation firm.
In 2008, Wales and filmmaker Morgan Spurlock
launched the website Cinelan, described by The Hollywood Reporter
as a "film content publisher."
More recently, Ministry of Culture has created a viral campaign claiming to resurrect an ancient Welsh temperance movement
called Prudent Boozers.
Since the 1999 launch of Project Naughtie, the word “Naughties” (or “Noughties,” as it is more commonly spelled) has slowly gained traction among sectors of the international press as the generic term used to describe the decade lasting 2000-2009. The word is currently used by CNN.com in the US, BBC.com in the UK, and a host of Australian publications, including the Sydney Morning Herald. A Dec. 2009 article for Murdoch news site news.com.au referred to Wales as the “father of the Noughties” in relation to his role as founder of Project Naughtie.
Keith Haring
Keith Haring was an artist and social activist whose work responded to the New York City street culture of the 1980s.-Early life:...
and filmmaker Morgan Spurlock
Morgan Spurlock
Morgan Valentine Spurlock is an American documentary filmmaker, humorist, television producer, screenwriter and journalist best known for the documentary film Super Size Me...
.
Wales has been called "the father of the Noughties” in relation to his role as founder of Project Naughtie, a quixotic 1999 grassroots campaign to name the decade lasting from 2000-2009 the "Naughties". The word Naughties, often spelled Noughties, has since been adopted by much of the international press.
Eighties
At the age of nineteen, Wales launched his first business, Nice Enterprises,described as "the world's first mail order flattery service." A year later, he co-published Fatplastiscene magazine, the first issue of which is in the collection of the National Gallery of Australia
National Gallery of Australia
The National Gallery of Australia is the national art gallery of Australia, holding more than 120,000 works of art. It was established in 1967 by the Australian government as a national public art gallery.- Establishment :...
. In 1986 Wales became host of the ABC TV show Edge of the Wedge.
During the 1980s he was a frequent contributor to Australian radio station Triple Jay, providing commentary on pop-cultural issues, including a live report from Berlin as the Berlin Wall fell, and a comic strip featuring Guru Adrian for the station's fanzine, Alan.
Nineties
Wales moved to New York to become a painter in 1989 and spent the 90s showing at various Manhattan and Australian galleries, including Roslyn Oxley 9 and Sherman Galleries. During this time he also worked on content creation projects for MTV, Fox and Disney. Several companies, including Hanna Barbera, Fox Television, and MTV, have optioned Wales's creation Guru Adrian with a view to building a television show around the character; however, each project was eventually shelved.In 1998 Wales and Australian dancer Catherine Hourihan launched the Red Vixen Burlesque, a popular downtown New York attraction that is now seen as an early progenitor of the burlesque revival movement.
On 18 May of the same year New York magazine carried a story about Wales's position as "official pinsetter" for the unmechanized antique bowling alley that exists beneath the Fifth Ave mansion that houses the famed Frick Collection
Frick Collection
The Frick Collection is an art museum located in Manhattan, New York City, United States.- History :It is housed in the former Henry Clay Frick House, which was designed by Thomas Hastings and constructed in 1913-1914. John Russell Pope altered and enlarged the building in the early 1930s to adapt...
. The article reported that Henry Clay Frick
Henry Clay Frick
Henry Clay Frick was an American industrialist, financier, and art patron. He founded the H. C. Frick & Company coke manufacturing company, was chairman of the Carnegie Steel Company, and played a major role in the formation of the giant U.S. Steel steel manufacturing concern...
had had the underground two-lane alley constructed in 1914 for his own amusement. By 1998 the lanes were being used for the benefit of museum trustees, and Wales, in spats and Edwardian costume, had "perfected the technique of resetting the pins and then quickly ducking out of the way."
Naughties
In 1999 Wales initiated Project Naughtie, a grassroots campaign to name the decade lasting from 2000 to 2009 the "Naughties." The campaign ran under the motto "Eighties, Nineties, Naughties."That same year, Wales became Cultural Forecaster for Toyota, tracking and predicting trends for the automaker's design division. Known for pithy social commentary, he told Details magazine (April 2001) that "Fake is the new real." In 2000 he launched Ministry of Culture, a research, strategy and content creation firm.
In 2008, Wales and filmmaker Morgan Spurlock
Morgan Spurlock
Morgan Valentine Spurlock is an American documentary filmmaker, humorist, television producer, screenwriter and journalist best known for the documentary film Super Size Me...
launched the website Cinelan, described by The Hollywood Reporter
The Hollywood Reporter
Formerly a daily trade magazine, The Hollywood Reporter re-launched in late 2010 as a unique hybrid publication serving the entertainment industry and a consumer audience...
as a "film content publisher."
More recently, Ministry of Culture has created a viral campaign claiming to resurrect an ancient Welsh temperance movement
Temperance movement
A temperance movement is a social movement urging reduced use of alcoholic beverages. Temperance movements may criticize excessive alcohol use, promote complete abstinence , or pressure the government to enact anti-alcohol legislation or complete prohibition of alcohol.-Temperance movement by...
called Prudent Boozers.
Since the 1999 launch of Project Naughtie, the word “Naughties” (or “Noughties,” as it is more commonly spelled) has slowly gained traction among sectors of the international press as the generic term used to describe the decade lasting 2000-2009. The word is currently used by CNN.com in the US, BBC.com in the UK, and a host of Australian publications, including the Sydney Morning Herald. A Dec. 2009 article for Murdoch news site news.com.au referred to Wales as the “father of the Noughties” in relation to his role as founder of Project Naughtie.
External links
- http://ministryofculture.com
- http://prudentboozers.com
- http://projectnaughtie.com
- http://niceenterprises.com/
- http://www.psfk.com/2009/12/project-naughtie-reflects-on-the-mischief-and-innovation-of-the-last-decade.html
- http://www.nineties.com.au/nineties-articles/1999/12/29/out-go-nineties-hello-naughties/