Danelectro is an American manufacturer of musical instruments and accessories, specializing in rock instruments such as guitar

Guitar

The guitar is a plucked string instrument, usually played with fingers or a pick. The guitar consists of a body with a rigid neck to which the strings, generally six in number, are attached. Guitars are traditionally constructed of various woods and strung with animal gut or, more recently, with...

s, bass guitar

Bass guitar

The bass guitar is a stringed instrument played primarily with the fingers or thumb , or by using a pick....

s, amplifier

Instrument amplifier

An instrument amplifier is an electronic amplifier that converts the often barely audible or purely electronic signal from musical instruments such as an electric guitar, an electric bass, or an electric keyboard into an electronic signal capable of driving a loudspeaker that can be heard by the...

s and effects unit

Effects unit

Effects units are electronic devices that alter how a musical instrument or other audio source sounds. Some effects subtly "color" a sound, while others transform it dramatically. Effects are used during live performances or in the studio, typically with electric guitar, keyboard and bass...

s.
Danelectro was founded by Nathan Daniel in 1947; throughout the late 1940s, the company produced amplifiers

Instrument amplifier

An instrument amplifier is an electronic amplifier that converts the often barely audible or purely electronic signal from musical instruments such as an electric guitar, an electric bass, or an electric keyboard into an electronic signal capable of driving a loudspeaker that can be heard by the...

 for Sears, Roebuck and Company

Sears, Roebuck and Company

Sears, officially named Sears, Roebuck and Co., is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century...

 and Montgomery Ward

Montgomery Ward

Montgomery Ward is an online retailer that carries the same name as the former American department store chain, founded as the world's #1 mail order business in 1872 by Aaron Montgomery Ward, and which went out of business in 2001...

. In 1954, Danelectro started producing the Danelectro lines of solidbody electric guitars

Electric guitar

An electric guitar is a guitar that uses the principle of direct electromagnetic induction to convert vibrations of its metal strings into electric audio signals. The signal generated by an electric guitar is too weak to drive a loudspeaker, so it is amplified before sending it to a loudspeaker...

 and amplifiers. The company was also contracted to make guitars and amplifiers that were branded not with the Danelectro name, but with the names of various store brands, such as Silvertone

Silvertone (instruments)

Silvertone was the brand name used by Sears, Roebuck and Company for its line of sound equipment from 1915 to 1972. A hand-cranked phonograph was introduced under the Silvertone brand by Sears in 1915...

 and Airline.