Dairy Milk
Encyclopedia
Dairy Milk is a brand of milk chocolate
currently manufactured by Cadbury
; except in the United States
where it is made by The Hershey Company
. It was introduced in the United Kingdom
in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.
in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk
bar.
, France
and Poland
. Aficionados complain that the product no longer tastes as good and has lost its creamy texture. Dairy Milk itself is also manufactured in France and these products are sold in the UK. Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter
with vegetable fat to be called chocolate.
In Australia, Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter. This occurred in conjunction with a weight reduction of the standard block from 250g to 200g. There has been some outcry over the reduction in block size while the price stayed the same, although Cadbury states that the wholesale cost per gram should be the same and the retailers may not have adjusted their prices. In August 2009, Cadbury announced it would return to a Cocoa Butter only formula due to a poor response from consumers.
Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company
in Pennsylvania
.
produced on 21 July 2009. The company has since announced plans to roll out Fairtrade-certified Dairy Milk bars in Australia
and New Zealand
(and by extension Japan
) in spring 2010, and in Canada
that summer.
, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir
.
On 9 March 1976, American singer Neil Diamond
performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008.
In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of bars including Dairy Milk.
, from a new in-house production company called "Glass And A Half Full Productions". The advert was premièred during the season finale of Big Brother 2007
, and consists of a gorilla
at a drum kit, drumming along to the Phil Collins
song "In the Air Tonight
". It is supposed to relate the joy of playing drums to that of eating a chocolate bar. The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts.
On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a airport racing to the tune of Queen
's "Don't Stop Me Now
". The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler
's "Total Eclipse of the Heart
" – a reference to online mash-ups
of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi
's song "Livin' on a Prayer
". Both remakes premiered once again during the finale of Big Brother 2008
.
In January 2009, another new advert was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle
.
In April 2010, a fifth advert aired, containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know
" by The Charlatans.
In April 2011, a sixth advert aired, featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off
" by Jermaine Stewart
. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29.
featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook
page.
(at a factory in Marlbrook, Herefordshire
). They spent a further £30 million decontaminating the factory.
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy
warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham
factory resulted in the omission of nut
allergy labels from 250g Dairy Milk Double Chocolate bars.
The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine
. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing. Recycled melamine typically cannot be used for plastic manufacturing hence is rather cheap to purchase ($100USD/tonne) and thus is often used in mainland Chinese dairy manufacturing to "trick" protein content testing methods to suggest a higher than actual protein level exists.
Types of chocolate
Chocolate is a range of products derived from cocoa , mixed with fat and finely powdered sugar to produce a solid confection...
currently manufactured by Cadbury
Cadbury
-Businesses:*Cadbury Adams, the company's North American subsidiary*Cadbury Ireland, the company's Irish subsidiary*Cadbury UK, the company's UK subsidiary*Cadbury India, the company's Indian subsidiary*Cadbury New Zealand, the company's New Zealand subsidiary...
; except in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
where it is made by The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
. It was introduced in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate.
History
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck.". Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. In 1933 dairy milk went out of production briefly then came back in 1934. By this point, Cadbury's was the brand leaderDominance (economics)
Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape...
in the United Kingdom. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk
bar.
Production
Many of the newer Dairy Milk varieties are now manufactured in the Republic of IrelandRepublic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
. Aficionados complain that the product no longer tastes as good and has lost its creamy texture. Dairy Milk itself is also manufactured in France and these products are sold in the UK. Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that replace cocoa butter
Cocoa butter
Cocoa butter, also called theobroma oil, is a pale-yellow, pure edible vegetable fat extracted from the cocoa bean. It is used to make chocolate, biscuits, and baked goods, as well as some pharmaceuticals, ointments, and toiletries...
with vegetable fat to be called chocolate.
In Australia, Cadbury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter. This occurred in conjunction with a weight reduction of the standard block from 250g to 200g. There has been some outcry over the reduction in block size while the price stayed the same, although Cadbury states that the wholesale cost per gram should be the same and the retailers may not have adjusted their prices. In August 2009, Cadbury announced it would return to a Cocoa Butter only formula due to a poor response from consumers.
Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company
The Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
in Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
.
Fairtrade
Cadbury secured Fairtrade certification for solid-chocolate Dairy Milk bars in the UK and Ireland in 2009, with the first bars bearing the Fairtrade MarkInternational Fairtrade Certification Mark
The International FAIRTRADE Certification Mark is an independent certification mark used in over 50 countries. It appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal....
produced on 21 July 2009. The company has since announced plans to roll out Fairtrade-certified Dairy Milk bars in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
(and by extension Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
) in spring 2010, and in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
that summer.
Pre-2007 advertising
Dairy Milk has always tried to keep a strong association with milkMilk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
A campaign for the Fruit & Nut variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir
Frank Muir
Frank Herbert Muir was an English comedy writer, radio and television personality, and raconteur. His writing and performing partnership with Denis Norden endured for most of their careers. Together they wrote BBC radio's Take It From Here for over 10 years, and then appeared on BBC radio...
.
On 9 March 1976, American singer Neil Diamond
Neil Diamond
Neil Leslie Diamond is an American singer-songwriter with a career spanning over five decades from the 1960s until the present....
performed a concert televised throughout Australia during which he did a humorous live commercial for Dairy Milk. This concert, including the ad as a bonus selection, was released on DVD on 1 July 2008.
In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of bars including Dairy Milk.
Glass and a Half Full Productions
In 2007, Cadbury launched a new advertising campaign entitled GorillaGorilla (Cadbury)
Gorilla is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. The 90-second television and cinema advertisement, which formed the centrepiece of the £6.2 million campaign, was created and directed by Juan Cabral and starred actor...
, from a new in-house production company called "Glass And A Half Full Productions". The advert was premièred during the season finale of Big Brother 2007
Big Brother 2007 (UK)
Big Brother 2007 was the eighth series of the United Kingdom reality television programme Big Brother, airing on Channel 4, with a number of closely associated programmes also airing on E4....
, and consists of a gorilla
Gorilla
Gorillas are the largest extant species of primates. They are ground-dwelling, predominantly herbivorous apes that inhabit the forests of central Africa. Gorillas are divided into two species and either four or five subspecies...
at a drum kit, drumming along to the Phil Collins
Phil Collins
Philip David Charles "Phil" Collins, LVO is an English singer-songwriter, drummer, pianist and actor best known as a drummer and vocalist for British progressive rock group Genesis and as a solo artist....
song "In the Air Tonight
In the Air Tonight
"In the Air Tonight" is a song by Phil Collins that first appeared on his 1981 album Face Value. It was recorded in 1979 and was the first single of Collins' solo career, and remains one of his best-known hits. The music video, directed by Stuart Orme, was released in 1981.-The song/recording:The...
". It is supposed to relate the joy of playing drums to that of eating a chocolate bar. The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts.
On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at a airport racing to the tune of Queen
Queen (band)
Queen are a British rock band formed in London in 1971, originally consisting of Freddie Mercury , Brian May , John Deacon , and Roger Taylor...
's "Don't Stop Me Now
Don't Stop Me Now
"Don't Stop Me Now" is a song by English rock group Queen, featured on their 1978 album Jazz. Written by vocalist Freddie Mercury, it was recorded in August/September 1978 at Super Bear Studios in Berre-les-Alpes , France, and is the twelfth track on the album.Musically, the song is based around...
". The ad campaign ran at the same time as the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler
Bonnie Tyler
Bonnie Tyler is a Welsh singer, most notable for her hits in the 1970s and 1980s including "It's a Heartache", "Holding Out for a Hero" and "Total Eclipse of the Heart".-Early life:...
's "Total Eclipse of the Heart
Total Eclipse of the Heart
"Total Eclipse of the Heart" is a song written and produced by Jim Steinman and recorded by Welsh singer Bonnie Tyler for her fifth studio album, Faster Than the Speed of Night...
" – a reference to online mash-ups
Mashup (video)
A video mashup is the combination of multiple sources of video—which usually have no relation with each other—into a derivative work, often lampooning its component sources or another text. Many mashup videos are humorous movie trailer parodies, a later genre of mashups gaining much popularity...
of the commercial. Similarly, a version of the truck advert appeared, using Bon Jovi
Bon Jovi
Bon Jovi is an American rock band from Sayreville, New Jersey. Formed in 1983, Bon Jovi consists of lead singer and namesake Jon Bon Jovi , guitarist Richie Sambora, keyboardist David Bryan, drummer Tico Torres, as well as current bassist Hugh McDonald...
's song "Livin' on a Prayer
Livin' on a Prayer
"Livin' on a Prayer" is Bon Jovi's second single from their Slippery When Wet album. Written by Jon Bon Jovi and Richie Sambora with Desmond Child, the single, released in late 1986, was well-received at both rock and pop radio and its music video was given heavy rotation at MTV, giving the band...
". Both remakes premiered once again during the finale of Big Brother 2008
Big Brother 2008 (UK)
Big Brother 2008 was the ninth series of the British reality television series Big Brother, that aired on Channel 4 and E4. The series was launched on 5 June 2008, and ran for 13 weeks until 5 September 2008. The winner of Big Brother 2008 was Rachel Rice who beat bookies' favourite Michael Hughes...
.
In January 2009, another new advert was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: "Don't Stop the Rock" by Freestyle
Pretty Tony
Tony "Pretty Tony" Butler was an influential 1980s electro and freestyle artist based out of Miami, Florida.He recorded a string of popular club tracks on Jam Packed in the mid-'80s. Butler's tracks with his primary group Freestyle Express include such club staples as "It's Automatic", "Don't Stop...
.
In April 2010, a fifth advert aired, containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know
The Only One I Know
"The Only One I Know" was a single from The Charlatans. It was their first top-ten hit, reaching #9 on the UK Singles Chart. It was the highest-charting single from the Some Friendly album. Its best showing in the US was on the Modern Rock chart, where it reached #5 in September 1990. The song was...
" by The Charlatans.
In April 2011, a sixth advert aired, featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off
We Don't Have To Take Our Clothes Off
"We Don't Have to Take Our Clothes Off" is pop vocalist Jermaine Stewart's first of three singles from 1986. The song was included on Stewart's second album "Frantic Romantic"...
" by Jermaine Stewart
Jermaine Stewart
William Jermaine Stewart was an American R&B singer best known for his Billboard hits "The Word Is Out" and "We Don't Have to Take Our Clothes Off" .-Early life and career:Born in Columbus, Ohio, to parents Ethel M...
. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29.
Glass and a Half Full Records
A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was ZingoloZingolo
"Zingolo" is the name of both a television advertisement for Cadbury's Dairy Milk in the UK in September 2009, and a single by Tinny released the same month, which features in the advertisement....
featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60 second ads, as well as a Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
page.
Recalls
Cadbury was fined in July 2007 due to its products having been found to have been at risk of infection with salmonellaSalmonella
Salmonella is a genus of rod-shaped, Gram-negative, non-spore-forming, predominantly motile enterobacteria with diameters around 0.7 to 1.5 µm, lengths from 2 to 5 µm, and flagella which grade in all directions . They are chemoorganotrophs, obtaining their energy from oxidation and reduction...
(at a factory in Marlbrook, Herefordshire
Marlbrook, Herefordshire
Marlbrook is a village in Herefordshire, England. It lies on the River Lugg and the A49 road, south of Leominster and north of Hereford. Just south of the village is the junction of the A49 with the A417 road towards Ledbury and Gloucester....
). They spent a further £30 million decontaminating the factory.
On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy
Allergy
An Allergy is a hypersensitivity disorder of the immune system. Allergic reactions occur when a person's immune system reacts to normally harmless substances in the environment. A substance that causes a reaction is called an allergen. These reactions are acquired, predictable, and rapid...
warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham
Keynsham
Keynsham is a town and civil parish between Bristol and Bath in Somerset, south-west England. It has a population of 15,533.It was listed in the Domesday Book as Cainesham, which is believed to mean the home of Saint Keyne....
factory resulted in the omission of nut
Nut (fruit)
A nut is a hard-shelled fruit of some plants having an indehiscent seed. While a wide variety of dried seeds and fruits are called nuts in English, only a certain number of them are considered by biologists to be true nuts...
allergy labels from 250g Dairy Milk Double Chocolate bars.
The 2008 Chinese milk scandal did not leave Cadbury unaffected, after many mainland Chinese manufactured Dairy Milk (trademark of Cadbury) were tainted with melamine
Melamine
Melamine is an organic base and a trimer of cyanamide, with a 1,3,5-triazine skeleton. Like cyanamide, it contains 66% nitrogen by mass and, if mixed with resins, has fire retardant properties due to its release of nitrogen gas when burned or charred, and has several other industrial uses....
. Melamine is a toxic chemical, particularly to infants, which may be safely used in plastic manufacturing. Recycled melamine typically cannot be used for plastic manufacturing hence is rather cheap to purchase ($100USD/tonne) and thus is often used in mainland Chinese dairy manufacturing to "trick" protein content testing methods to suggest a higher than actual protein level exists.