Dahe daily
Encyclopedia
Dahe Daily is the No.1 newspaper market brand in Henan
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

 province, moreover, as a result, has entered one of the one hundred World’s most distinguished journals, ranking fourth on comprehensive competitiveness of China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

's newspaper.

History

Dahe Daily was established on August 1, 1995 by the Henan
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

 Daily Newspaper Group. As a comprehensive newspaper reflecting daily city life, it aims to "concerning about the people's livelihood, promoting fashion, getting close to life, and serving the public".

Survey

Dahe daily are published 80 editions in the form of quarto color printing
Color printing
Color printing or Colour printing is the reproduction of an image or text in color...

, thereinto 64 editions are designed for national version, and meanwhile 16 editions are emitted for Zhengzhou city
Zhengzhou
Zhengzhou , is the capital and largest city of Henan province in north-central China. A prefecture-level city, it also serves as the political, economic, technological, and educational centre of the province, as well as a major transportation hub for Central China...

, the provincial capital of Henan
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

 province. There is a circulation of 1,000,000 copies in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 per day; thereinto 400,000 copies are issued in Zhengzhou city
Zhengzhou
Zhengzhou , is the capital and largest city of Henan province in north-central China. A prefecture-level city, it also serves as the political, economic, technological, and educational centre of the province, as well as a major transportation hub for Central China...

. As a crucial channel of advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, Dahe Daily brings in 430 million RMB
Renminbi
The Renminbi is the official currency of the People's Republic of China . Renminbi is legal tender in mainland China, but not in Hong Kong or Macau. It is issued by the People's Bank of China, the monetary authority of the PRC...

.

Edition

National Edition: Based on Henan
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

 province, paying close attention to domestic and international major events about society, economy, politics, military affairs, culture and sports news, promoting justice and criticizing global affairs

Zhengzhou City Edition: Focusing on the provincial capital, reporting news that are close to people, making tracks for hot topics, concerning about the people’s livelihood, advocating fashion consumption.

Sub-press

In recent years, Dahe Daily is not limited to simply follow a comprehensive metropolitan line, except for Dahe Daily, the Dahe Fortune, Dahe Digest and Dahe Health are established and published as its sub-presses.

Dahe Fortune is a sort of Financial Weekly (Newspapers for Sunday, issued on Friday) issued by the Dahe Daily. It focuses on financial tendencies, making perspective on economic situation, commenting on success or failure of business cases, keeping eyes on entrepreneur groups, highlighting the entrepreneurial spirit. With the feature of informative, readable, and high reading rate, Dahe Daily has covered Henan Province intensively.

Dahe Health focuses on the health care of people and the current medical affairs. It Contains “medical information”, “health in life”, “healthy diet” and other parts that are relevant to regimen. It publishes on every Tuesday.

Dahe Digest (issues on Thursday) is a collection of news, fiction
Fiction
Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical,...

s, current affairs and jokes that are chosen from other newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

s and magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

s. It caters to people from different social stratification
Social stratification
In sociology the social stratification is a concept of class, involving the "classification of persons into groups based on shared socio-economic conditions ... a relational set of inequalities with economic, social, political and ideological dimensions."...

s.

Circulation

The number of readers of Dahe Daily has reached 130 million. Distributing at the whole Henan province
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

 and the cities in other provinces, all readers can buy Dahe Daily expediently because of the setting of more than 300 distribution sites and the sophisticated team of over 6000 delivery boys. Dahe Daily not only issues in counties in Henan province
Henan
Henan , is a province of the People's Republic of China, located in the central part of the country. Its one-character abbreviation is "豫" , named after Yuzhou , a Han Dynasty state that included parts of Henan...

, but also radiates information to other cities and countries out of Henan. In Zhengzhou, there is a copy of Dahe Daily in every six people, (5 jiao per copy) which ranks first in congener newspaper coverage density in Henan Province. Now Dahe Daily gives an increasingly important influence on cities and countries in other provinces. Dahe Daily has become a symbol of Henan newspaper and the prime print media for foreign enterprises showing their corporate images and expanding the future market.
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