DEBUNKIFY is a campaign established in July 2006 aimed at dispelling tobacco

Tobacco

Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...

 and secondhand smoke misperceptions. A mobile marketing tour, complete with a DEBUNKIFY-branded vehicle and a team of brand ambassadors, canvassed the state of Ohio

Ohio

Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...

 on a 10-month run, with the aim of debunking tobacco myths and correcting tobacco misperceptions at each of its stops.

Two key components of the DEBUNKIFY Tour included "Smokescreen", which allowed smokers and those who considered themselves "social smokers" to see the effects of smoking and their likelihood of long-term addiction, and "Sound Off", which provided audience members a forum to speak their minds about tobacco misperceptions and the impact on Ohio’s tobacco addiction.

Beginning in January 2007, 21 some Ohio-based bands toured the state for seven months as part of the "standTunz Myth Farewell Tour". Each DEBUNKIFY-branded event consisted of musical performances by participating standTunz bands, an appearance by the DEBUNKIFY Mobile Tour and free DEBUNKIFY gear. Events were staged at bars and music venues frequented by young adults in order to target the 18-24 year-old demographic.

Throughout June 2007, 17 participating standTunz artists battled it out online for a chance to play at the Myth Farewell Tour Main Event. For five weeks, Ohioans cast nearly 15,300 votes at debunkify.com for their favorite tobacco-free Ohio band. As a result, Kate Voegele

Kate Voegele

Kate Elizabeth Voegele is an American singer-songwriter, musician, and actress. She is signed to Interscope Records. She is also known for her part as Mia Catalano in the CW TV series One Tree Hill.-Career:...

 and Jackson Rohm

Jackson Rohm

Jackson Rohm is an American country/pop musician. He was born in Jamestown, New York, and currently lives in Lakewood, Ohio.-Early life:Rohm graduated from Southwestern High School in West Ellicott, New York, in 1989. He considered attending Cornell University and the University of Virginia before...

 from Cleveland headlined the Main Event on July 14 at the Newport Music Hall

Newport Music Hall

The Newport Music Hall is a music venue located at 1722 North High Street, Columbus, Ohio, across the street from the Ohio Union of the Ohio State University. It is "America's Longest Continually Running Rock Club"....

 in Columbus

Columbus, Ohio

Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...

. The MFT Main Event served as the final event to the 10-month mobile tour and the seven-month Myth Farewell Tour.

Together, the Myth Farewell Tour and the DEBUNKIFY Mobile Tour reached more than 55,000 youth and young adults.