Cubavera, one of Perry Ellis International's

Perry Ellis International

Perry Ellis International is an international marketer of clothing, offering a diverse portfolio of brands through multiple distribution channels; focusing mostly on sportswear and casual clothing for niche markets...

 brands, provides "Fashion with Latin Flavor" or "Moda con Sabor Latino" as said in Spanish

Spanish language

Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

. Cubavera’s modern tropical inspired collection translates the joy of Hispanic

Hispanic

Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...

 culture into fashionable apparel.

About Cubavera

The Cubavera brand translates the joy and evolution of Latin

Latin

Latin is an Italic language originally spoken in Latium and Ancient Rome. It, along with most European languages, is a descendant of the ancient Proto-Indo-European language. Although it is considered a dead language, a number of scholars and members of the Christian clergy speak it fluently, and...

 culture into apparel. Cubavera continues to innovate the classic guayabera

Guayabera

The guayabera is a men's shirt popular in Latin America, the Caribbean, Southeast Asia, Puerto Rico, the Philippines and Zimbabwe. It is also more recently known as a "Mexican Wedding Shirt."-History:...

 using detailed fabrics and design. The design inspiration represents cool, clean, and relaxed elements combined with innovation, uniqueness, and sexy colorful appeal. The line developed from its signature guayabera

Guayabera

The guayabera is a men's shirt popular in Latin America, the Caribbean, Southeast Asia, Puerto Rico, the Philippines and Zimbabwe. It is also more recently known as a "Mexican Wedding Shirt."-History:...

 into a collection offering a variety of suit separates and shirt jackets.

Marketing Strategies

Perry Ellis International

Perry Ellis International

Perry Ellis International is an international marketer of clothing, offering a diverse portfolio of brands through multiple distribution channels; focusing mostly on sportswear and casual clothing for niche markets...

 has developed the fashion forward Cubavera line incorporating the elements of the traditional guayabera

Guayabera

The guayabera is a men's shirt popular in Latin America, the Caribbean, Southeast Asia, Puerto Rico, the Philippines and Zimbabwe. It is also more recently known as a "Mexican Wedding Shirt."-History:...

shirt with casual fashion trends, making it more relevant than ever.