Croissan'Wich
Encyclopedia
A Croissan'Wich is any of several breakfast sandwich
Breakfast sandwich
A breakfast sandwich is a sandwich served for breakfast at fast food restaurants and delis or bought as a fast ready to heat and eat sandwich from a store. Breakfast sandwiches can also be made from scratch in the home....

es sold by the fast-food restaurant chain Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

.

Product description

In the U.S., the standard Croissan'Wich consists of a sausage
Sausage
A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...

 patty, eggs
Egg (food)
Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...

 and American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...

 on a croissant
Croissant
A croissant is a buttery flaky pastry named for its distinctive crescent shape. It is also sometimes called a crescent, from the French word for "crescent". Croissants are made of a leavened variant of puff pastry...

.

Variants

The standard variants of the Croissan'Wich sandwich are:
  • Croissan'Wich with sausage, egg and American cheese;
  • Croissan'Wich with bacon, egg and American cheese;
  • Croissan'Wich with ham, egg and American cheese;
  • The Double Croissan'Wich with sausage, bacon, egg and American cheese
    (The Double tag refers to two meat portions on the sandwich)


Other variants available:
  • Croissan'Wich with sausage and American cheese;
  • Croissan'Wich with egg and American cheese;
  • The Double Croissan'Wich with ham and bacon or sausage and ham
  • The Double Croissan'Wich with double sausage, ham or bacon


Previous promotional products:
  • The Western Croissan'Wich ham
    Ham
    Ham is a cut of meat from the thigh of the hind leg of certain animals, especiallypigs. Nearly all hams sold today are fully cooked or cured.-Etymology:...

    , sautee
    Sautéing
    Sautéing is a method of cooking food, that uses a small amount of fat in a shallow pan over relatively high heat. Ingredients are usually cut into pieces or thinly sliced to facilitate fast cooking. The primary mode of heat transfer during sautéing is conduction between the pan and the food being...

    d onions, eggs
    Egg (food)
    Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...

     and American cheese
    American cheese
    American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...

  • The Hawaiian Croissan'Wich spam
    Spam (food)
    Spam is a canned precooked meat product made by the Hormel Foods Corporation, first introduced in 1937. The labeled ingredients in the classic variety of Spam are chopped pork shoulder meat, with ham meat added, salt, water, modified potato starch as a binder, and sodium nitrite as a preservative...

    , eggs
    Egg (food)
    Eggs are laid by females of many different species, including birds, reptiles, amphibians, and fish, and have probably been eaten by mankind for millennia. Bird and reptile eggs consist of a protective eggshell, albumen , and vitellus , contained within various thin membranes...

    , sausage
    Sausage
    A sausage is a food usually made from ground meat , mixed with salt, herbs, and other spices, although vegetarian sausages are available. The word sausage is derived from Old French saussiche, from the Latin word salsus, meaning salted.Typically, a sausage is formed in a casing traditionally made...

    , sold in Hawaii.


Internationally it is sold as either the Croissan'Wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

 bacon is the primary meat and in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

 where ham is the primary meat. It also sold in Korea
Korea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...

 and Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

, but sausage is not offered.

History

The Croissan'Wich, a portmanteau of the words croissant
Croissant
A croissant is a buttery flaky pastry named for its distinctive crescent shape. It is also sometimes called a crescent, from the French word for "crescent". Croissants are made of a leavened variant of puff pastry...

and sandwich
Sandwich
A sandwich is a food item, typically consisting of two or more slices of :bread with one or more fillings between them, or one slice of bread with a topping or toppings, commonly called an open sandwich. Sandwiches are a widely popular type of lunch food, typically taken to work or school, or...

, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

. Before this, BK's breakfast line was almost identical to McDonald's in composition.

Advertising

When the Croissan'Wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 Egg McMuffin much like the Pepsi Challenge
Pepsi Challenge
The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.-Method:...

.

For the Western Croissan'Wich, Burger King again used the viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards.

Naming and trademarks

The name Croissan'Wich is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol. The name Double Croissan'Wich is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the U.S.
United States trademark law
Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that...

 and Canada
Canadian trade-mark law
Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-marks Act and also at common law. Trade-mark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark...

.

See also

  • Breakfast sandwich
    Breakfast sandwich
    A breakfast sandwich is a sandwich served for breakfast at fast food restaurants and delis or bought as a fast ready to heat and eat sandwich from a store. Breakfast sandwiches can also be made from scratch in the home....

  • Breakfast burrito
  • Enormous Omelet Sandwich
    Enormous Omelet Sandwich
    The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products...



Breakfast products from other fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 vendors:
  • McDonald's
    McDonald's
    McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

     Egg McMuffin
  • McDonald's McGriddle
    McGriddle
    The McGriddles is a breakfast sandwich sold by the international fast-food restaurant chain McDonald's. Introduced in 2003, it is available in the American, German, Turkish, Brazilian, Canadian, Polish, Japanese, Guatemalan and Singapore markets...

  • Sonic's
    Sonic Drive-In
    Sonic Drive-In is an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma, complete with carhops who sometimes wear rollerskates. As of August 31, 2010, there were 3,500 restaurants in 43 U.S. states. Sonic serves approximately 3 million customers daily.-1950s:Following...

    Toaster Sandwich
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