Crocodile Garments
Encyclopedia
Crocodile Garments is a textile and garments company in Hong Kong
. Crocodile Garments was founded by the late Dr. Chan Shun in 1952.
Crocodile Garments originally sold dress shirt
s before expanding to become the largest chain garment store in Hong Kong. They exported to Japan, Singapore and other Asian Countries. A second line called Cal-Thomas was started in CA, USA. Crocodile emerged as the leading fashion label with the expansion of a woman's line and children's line called CrocoKids. At its peak, Crocodile garments was the largest garment chain before the conception of G2000
, Giordano
, U2
and Bossini
in the 1990s.
. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China, but eventually reached a compromise with Crocodile agreeing to change its logo to have a more vertical tail and more scales for its logo.
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. Crocodile Garments was founded by the late Dr. Chan Shun in 1952.
History
Chan sold the business in 1987 to Lai Sun Garment, controlled by the late billionnaire Lim Por Yen.Crocodile Garments originally sold dress shirt
Dress shirt
A shirt, or dress shirt in American English, is a garment with a collar, a full-length opening at the front from the collar to the hem, and sleeves with cuffs. Shirts are predominantly used by men, since women usually wear blouses...
s before expanding to become the largest chain garment store in Hong Kong. They exported to Japan, Singapore and other Asian Countries. A second line called Cal-Thomas was started in CA, USA. Crocodile emerged as the leading fashion label with the expansion of a woman's line and children's line called CrocoKids. At its peak, Crocodile garments was the largest garment chain before the conception of G2000
G2000
G2000 is a clothing brand featuring upscale and urban-career styles for men and women, founded by Michael Tien in 1980...
, Giordano
Giordano (Hong Kong)
Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel founded in 1981 by Jimmy Lai. Giordano, as of January 2008, employs more than 11,000 people and operates 1800 stores worldwide in 40 countries and online through .As of 1996, Jimmy Lai no...
, U2
U2 Clothing
U2 Clothing is a casual-wear clothing brand founded by Michael Tien in 1980 in Hong Kong. Tien founded G2000 at the same time, with both operating under the G2000 Apparel Limited brand.- Locations :...
and Bossini
Bossini
Bossini International Holdings Limited , or Bossini , is a worldwide garment distributor and retailer headquartered in Hong Kong. It offers a range of casual wear apparel products, including ladies', men's, and kids' wear under its Bossini brand name...
in the 1990s.
Legal dispute with Lacoste
Crocodile had a long standing dispute over the logo and clothing lines with LacosteLacoste (company)
Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels...
. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China, but eventually reached a compromise with Crocodile agreeing to change its logo to have a more vertical tail and more scales for its logo.