Crispy Crunch
Encyclopedia
Crispy Crunch is a hard chocolate bar with a crispy peanut
flake inside that is made by Cadbury. Harold Oswin, an employee of William Neilson, developed Crispy Crunch in the late 1920s. Harold was a candy roller in Neilson's hard candy room and joined the company when he was fourteen years old. Harold was promoted to Candy maker in the late 1920s. He always had wanted to create a candy bar with peanut butter and so when a chocolate bar contest was announced, Harold submitted his innovation. Harold won the contest and received a $5.00 prize. The original recipe called for a log-shaped bar. Williams Neilson management made the decision to flatten the bar to the shape we are all familiar with today. Harold died in the mid-1990s.
The brand was repositioned in 1988 by Norm Williams, Director of Marketing. The new brief was given to Martin Shewchuck of Leo Burnett Canada who conceived the highly successful Crispy Crunch campaigns ("the only thing better than your Crispy Crunch is someone else's"). The campaign catapulted the brand from #10 to #1, growing volume by 55%. Crispy Crunch is sold in Canada
. Crispy Crunches were sold in the United States
for a brief time in the 1990s by the food distribution arm of Pro Set
, the collectible card company. Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s. The original manufacturers, Neilson
, sold all their chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury began manufacturing of the chocolate bar, the recipe has changed in that it is less salty and more sweet as it has a more of the crunchy topaz
coloured candy coating around the centre.
Peanut
The peanut, or groundnut , is a species in the legume or "bean" family , so it is not a nut. The peanut was probably first cultivated in the valleys of Peru. It is an annual herbaceous plant growing tall...
flake inside that is made by Cadbury. Harold Oswin, an employee of William Neilson, developed Crispy Crunch in the late 1920s. Harold was a candy roller in Neilson's hard candy room and joined the company when he was fourteen years old. Harold was promoted to Candy maker in the late 1920s. He always had wanted to create a candy bar with peanut butter and so when a chocolate bar contest was announced, Harold submitted his innovation. Harold won the contest and received a $5.00 prize. The original recipe called for a log-shaped bar. Williams Neilson management made the decision to flatten the bar to the shape we are all familiar with today. Harold died in the mid-1990s.
The brand was repositioned in 1988 by Norm Williams, Director of Marketing. The new brief was given to Martin Shewchuck of Leo Burnett Canada who conceived the highly successful Crispy Crunch campaigns ("the only thing better than your Crispy Crunch is someone else's"). The campaign catapulted the brand from #10 to #1, growing volume by 55%. Crispy Crunch is sold in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Crispy Crunches were sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
for a brief time in the 1990s by the food distribution arm of Pro Set
Pro Set
In American football, the pro set or splitback formation is a traditional formation, commonly a "base" set used by professional and amateur teams. In pro set formations, the running backs are lined up side-by-side instead of one in front of the other as in traditional I-formation sets...
, the collectible card company. Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s. The original manufacturers, Neilson
Neilson Dairy
William Neilson Dairy Limited is a Canadian dairy company owned by Saputo Incorporated. Their products are sold at Loblaws, Real Canadian Superstore, Giant Tiger and Fortinos. The company is based in Toronto, Ontario...
, sold all their chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury began manufacturing of the chocolate bar, the recipe has changed in that it is less salty and more sweet as it has a more of the crunchy topaz
Topaz
Topaz is a silicate mineral of aluminium and fluorine with the chemical formula Al2SiO42. Topaz crystallizes in the orthorhombic system and its crystals are mostly prismatic terminated by pyramidal and other faces.-Color and varieties:...
coloured candy coating around the centre.