"Creative" was released in November 2008 as the third single from Leon Jackson

Leon Jackson

Leon Jackson is a Scottish singer-songwriter. He won the fourth series of British talent show The X Factor in 2007. Following his win, Jackson was the main star of his on-web series entitled Leon's Life, which ran from 2007 until 2008...

's debut album Right Now

Right Now (Leon Jackson album)

Right Now is the debut album by Scottish Jazz singer Leon Jackson, released on October 20, 2008 on Syco Music. Jackson described the album as "a mixture in styles of modern jazz with singer-songwriter elements, and a lot of it is really soulful." The album was released via Syco Music and Sony BMG,...

. To promote the track Jackson appeared on the official BBC Children in Need 2008 show performing the song as a "exclusive" as this was the first time Jackson had performed the track. The song went onto debut at #94 on the UK Singles Charts.

Release and promotion

The song was released in November 2008 as a digital download

Music download

A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment...

 only through Syco

Syco

Syco Entertainment, often known as simply Syco , is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and exploitation of music, television, film and digital content...

 and Sony BMG. To promote the song, Jackson appeared on the 2008 series of Children in Need

Children in Need

Children in Need is an annual British charity appeal organised by the BBC. Since 1980 it has raised over £500 million. The highlight of the Children in Need appeal is an annual telethon, held in November. A teddy bear named "Pudsey Bear" fronts the campaign, while Terry Wogan is a long...

 where he performed the song in London.

Music video

The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.

Critical reception

The BBC

BBC

The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 said:

• Creative is a sassy, rumba-rhythmed number where Leon soars above, hinting at his prowess in the boudoir, this is easily the most memorable original track here.

Chart performance

Chart (2008)	Peak position
United Kingdom (The Official Charts Company)	94