Crave Records was a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 under Sony Music Entertainment

Sony Music Entertainment

Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....

 founded by Mariah Carey

Mariah Carey

Mariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...

 in February 1997

1997 in music

This is a list of notable events in music that took place in the year 1997.-January:*January 9 – David Bowie performs his 50th Birthday Bash concert at Madison Square Garden, New York City, USA with guests Frank Black, The Foo Fighters, Sonic Youth, Robert Smith of The Cure, Lou Reed, and Billy...

, and shut down in July 1998

1998 in music

This is a list of notable events in music that took place in the year 1998.-Events:*January 28 – "Weird Al" Yankovic gets LASIK surgery to cure his myopia...

. Groups signed to the label included Eurodance group DJ Company

DJ Company

The 1990s Eurodance, Hi-NRG and Dance-pop trio group DJ Company was a successful pop music group from Germany, consisting of Paul Strand, Stefan Benz, and Louis Lasky....

, pop trio Jakaranda

Jakaranda

Jakaranda was a pop group consisting of Kenny Wong, Allison DiNonno, and Jacqueline "Jackie" Siebert which performed from 1997 to 1998. The group was apart of Crave Records, a subsidiary of Sony Music Entertainment , which ceased operations in 1998...

, female R&B quartet Allure

Allure (group)

Allure is a New York-based R&B girl group that formed in the early 1990s as a quartet, now a trio. Original members were Alia Davis, Linnie Belcher, Lalisha McClean and Akissa Mendez.-Career:...

, who released a self-titled album featuring the hit singles "Head Over Heels", "All Cried Out", and "Last Chance" and male R&B trio 7 Mile, who also released a self-titled album.