Cran-Apple juice
Encyclopedia
Cranapple is a trademark
for a blend of cranberry juice
and apple juice
marketed by the Ocean Spray
cooperative. The juice blend is marketed as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of Vitamin C
. Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The Cranapple blend helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.
Marketing executive Edward Gelsthorpe
was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers, where he acquired the rights to a device that would apply deodorant using technology similar to a ballpoint pen
, leading to the development of Ban roll-on deodorant
. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Working together with food editor Sylvia Schur
of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices.
The product was highly successful, and gave Ocean Spray a product that could be sold year round. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
for a blend of cranberry juice
Cranberry juice
Cranberry juice is the juice of the cranberry. Commercially, it is sold in either as a pure juice, which is quite tart, or, more commonly, as cranberry juice "cocktail" or "drink" , in blends with other juices, such as apple or grape, or mixed with water and corn syrup, sugar, or an artificial...
and apple juice
Apple juice
Apple juice is a fruit juice manufactured by the maceration and pressing of apples. The resulting expelled juice may be further treated by enzymatic and centrifugal clarification to remove the starch and pectin, which holds fine particulate in suspension, and then pasteurized for packaging in...
marketed by the Ocean Spray
Ocean Spray (cooperative)
Ocean Spray is an agricultural cooperative of growers of cranberries and grapefruit headquartered in Lakeville/Middleborough, Massachusetts. It currently has over 600 member growers . The cooperative employs about 2,000 people, with sales of $1.4 billion in fiscal year 2005...
cooperative. The juice blend is marketed as combining the tartness of the cranberry with the sweet taste of the apple in a beverage that is fat and cholesterol free, low in sodium and is a source of Vitamin C
Vitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
. Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The Cranapple blend helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends.
Marketing executive Edward Gelsthorpe
Edward Gelsthorpe
Edward Gelsthorpe was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray cooperative, and Manwich canned sloppy joe sauce for Hunt-Wesson.-Early life and...
was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers, where he acquired the rights to a device that would apply deodorant using technology similar to a ballpoint pen
Ballpoint pen
A ballpoint pen is a writing instrument with an internal ink reservoir and a sphere for a point. The internal chamber is filled with a viscous ink that is dispensed at its tip during use by the rolling action of a small sphere...
, leading to the development of Ban roll-on deodorant
Deodorant
Deodorants are substances applied to the body to affect body odor caused by bacterial growth and the smell associated with bacterial breakdown of perspiration in armpits, feet and other areas of the body. A subgroup of deodorants, antiperspirants, affect odor as well as prevent sweating by...
. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Working together with food editor Sylvia Schur
Sylvia Schur
Sylvia Zipser Schur was an American food columnist and innovator. She wrote cookbooks and has been credited with developing Clamato and cranapple juice. She also wrote recipes for Ann Page and Betty Crocker and helped develop menus for restaurants, including the Four Seasons in Manhattan...
of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices.
The product was highly successful, and gave Ocean Spray a product that could be sold year round. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".