Cor Boonstra
Encyclopedia
Cor Boonstra is mainly known as president of the Board of Directors of Philips
(1996–2001).
and started to work for Unilever
. In 1974 he started to work for Sara Lee, where he ultimately became the president of the Board of Directors.
On 31 December 1993 he withdrew from Sara Lee. In the beginning of 1994 he was asked by former Philips top executive Jan Timmer to participate in the Board of Directors of Philips, to give a new imulse to the brand Philips. Boonstra was responsible for the 'Let's make things better'- campaign.
Two years after his commencement of employment with Philips, Boonstra became the successor of Timmer as the president of the Board of Directors. He held this leading position until 2001. While Boonstra was in charge, the market-value of Philips increased fivefold. During his leadership the head office of Philips moved from Eindhoven to Amsterdam
. In 2000 Boonstra was chosen 'top executive of the year'. Boonstra divorced two times, and has three children of his first wife.
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
(1996–2001).
Biography
At the age of 16, he quit his study at the Hogere burgerschoolHogere burgerschool
The Hogere burgerschool or HBS was a secondary school type in the Netherlands, existing between 1863 and 1974. The school, with a five or sometimes six year program, was continued in 1968 as havo and vwo. The last hbs diplomas were given out in 1974.-External links:*...
and started to work for Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
. In 1974 he started to work for Sara Lee, where he ultimately became the president of the Board of Directors.
On 31 December 1993 he withdrew from Sara Lee. In the beginning of 1994 he was asked by former Philips top executive Jan Timmer to participate in the Board of Directors of Philips, to give a new imulse to the brand Philips. Boonstra was responsible for the 'Let's make things better'- campaign.
Two years after his commencement of employment with Philips, Boonstra became the successor of Timmer as the president of the Board of Directors. He held this leading position until 2001. While Boonstra was in charge, the market-value of Philips increased fivefold. During his leadership the head office of Philips moved from Eindhoven to Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
. In 2000 Boonstra was chosen 'top executive of the year'. Boonstra divorced two times, and has three children of his first wife.
External links
- Philips Global - access to world wide local sites, research, consumer products, Healthcare, lighting etc.