Coop Supermarkten is a supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain founded in 1865 in Zaandam

Zaandam

Zaandam is a town in the Netherlands, in the province of North Holland. It is the main city of the municipality of Zaanstad, and received city rights in 1811...

, Netherlands

Netherlands

The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

. It's named after the cooperative

Cooperative

A cooperative is a business organization owned and operated by a group of individuals for their mutual benefit...

 aspects of the company. Last year (2009) Coop Supermarkten changed her name from CoopCodis to Coop Supermarkten for a better identity amongst costumers. It also started a large campaign: "Bij (super)Coop bent U de baas" (translation: "You are the boss at (super)Coop!").

In the years before that the company launched a new type of store (Supercoop), these large stores are placed in areas where there is usually a lot of competition of other chains and they are seen a respone on the Dutch price war

Price war

Price war is a term used in economic sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reduction. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of...

. With these new stores the colors that the chain used where gradually changes from red and blue to orange, red and grey. Currently they are in the progress of integrating nineteen stores they have acquired through an acquisition on the Netherlands market.

At the moment (May 2009), the marketshare is around 2,5 per cent . Prices can be further discounted by using a customer discount card

Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

, called "CoopClub card" in Dutch. Their (new) logo is the type of Store (Coop, Supercoop or Coop Compact) in orange with a big red striking arc under it.".

Types of stores

• 40 price-aggressive large supermarkts, usually located in populated area's with a lot of competition called Supercoop.
• 150 Normal stores, Coop. A bit more expensive then their big brothers, usually these are located in rural area's where there is not a lot of competition.
• Several other stores, operated by franchisers onder a different name (not using one of the Coop Storeformats)

External links

• Coop website (format Coop/Coop Compact)
• Supercoop website (Format Supercoop)
• Company website (Coop Company)