Conceptual blending
Encyclopedia
Conceptual Blending is a general theory of cognition
Cognition
In science, cognition refers to mental processes. These processes include attention, remembering, producing and understanding language, solving problems, and making decisions. Cognition is studied in various disciplines such as psychology, philosophy, linguistics, and computer science...

. According to this theory, elements and vital relations from diverse scenarios are "blended" in a subconscious
Subconscious
The term subconscious is used in many different contexts and has no single or precise definition. This greatly limits its significance as a definition-bearing concept, and in consequence the word tends to be avoided in academic and scientific settings....

 process known as Conceptual Blending, which is assumed to be ubiquitous to everyday thought and language. Insights obtained from these blends constitute the products of creative thinking, though conceptual blending theory is not itself a theory of creativity, inasmuch as it does not illuminate the issue of where the inputs to a blend actually come from. Blending theory does provide a rich terminology for describing the creative products of others, but has little to say on the inspiration that serves as the starting point for each blend.

The theory of Conceptual Blending was developed by Gilles Fauconnier
Gilles Fauconnier
Gilles Fauconnier is a French linguist, researcher in cognitive science, and author, currently working in the U.S.. He is a professor at the University of California, San Diego in the Department of Cognitive Science....

 and Mark Turner
Mark Turner (cognitive scientist)
Mark Turner is a cognitive scientist, linguist, and author. He is Institute Professor and Professor of Cognitive Science at Case Western Reserve University, where he was for two years Dean of the College of Arts and Sciences...

. The development of this theory began in 1993 and a representative early formulation is found in their online article Conceptual Integration and Formal Expression. Mark Turner and Gilles Fauconnier cite Arthur Koestler
Arthur Koestler
Arthur Koestler CBE was a Hungarian author and journalist. Koestler was born in Budapest and, apart from his early school years, was educated in Austria...

´s 1964 book The Act of Creation
The Act of Creation
The Act of Creation is a 1964 book by Arthur Koestler. It is a study of the processes of discovery, invention, imagination and creativity in humor, science, and the arts...

as an early forerunner of conceptual blending: Koestler had identified a common pattern in creative achievements in the arts, sciences and humor that he had termed "bisociation of matrices" - a notion he described with many striking examples, but did not formalize in algorithmic terms. Conceptual Blending theory is also not formalized at the level of algorithmic detail, but its various optimality principles provide some guidance for those building computational models.

A newer version of blending theory, with somewhat different terminology, was presented in their book The Way We Think (ISBN 0-465-08786-8). Their theory is partially based on basic ideas advanced by George Lakoff
George Lakoff
George P. Lakoff is an American cognitive linguist and professor of linguistics at the University of California, Berkeley, where he has taught since 1972...

 in his 1987 book Women, Fire and Dangerous Things and in Lakoff's coauthored 1980 book with Mark Johnson
Mark Johnson (professor)
Mark L. Johnson is Knight Professor of Liberal Arts and Sciences in the Department of Philosophy at the University of Oregon. He is well-known for contributions to embodied philosophy, cognitive science and cognitive linguistics, some of which he has coauthored with George Lakoff such as...

 Metaphors We Live By. It is also related to Cognitive architecture
Cognitive architecture
A cognitive architecture is a blueprint for intelligent agents. It proposes computational processes that act like certain cognitive systems, most often, like a person, or acts intelligent under some definition. Cognitive architectures form a subset of general agent architectures...

 theories like Soar
Soar (cognitive architecture)
Soar is a symbolic cognitive architecture, created by John Laird, Allen Newell, and Paul Rosenbloom at Carnegie Mellon University, now maintained by John Laird's research group at the University of Michigan. It is both a view of what cognition is and an implementation of that view through a...

 and ACT-R
ACT-R
ACT-R is a cognitive architecture mainly developed by John Robert Anderson at Carnegie Mellon University. Like any cognitive architecture, ACT-R aims to define the basic and irreducible cognitive and perceptual operations that enable the human mind....

, and to frame
Frame (artificial intelligence)
Frames were proposed by Marvin Minsky in his 1974 article "A Framework for Representing Knowledge." A frame is an artificial intelligence data structure used to divide knowledge into substructures by representing "stereotyped situations." Frames are connected together to form a complete idea.Frames...

-based theories of Marvin Minsky
Marvin Minsky
Marvin Lee Minsky is an American cognitive scientist in the field of artificial intelligence , co-founder of Massachusetts Institute of Technology's AI laboratory, and author of several texts on AI and philosophy.-Biography:...

, Jaime Carbonell
Jaime Carbonell
Jaime G. Carbonell is Allen Newell Professor of Computer Science and the director of the Language Technologies Institute at Carnegie Mellon University.He earned his B.S. degrees in Physics and in Mathematics from MIT in 1975 and his Ph.D. under Dr...

 among others.

See also

  • Extension transference
    Extension transference
    Extension transference is a term used to describe the symbolic sub-division of a particular goal or purpose so that the sub-divided concepts seem fragmented from the original purpose....

  • Mental space
    Mental space
    The Mental space is a theoretic construct proposed by Gilles Fauconnier and Armen Khederlarian corresponding to possible worlds in Philosophy. The main difference between a mental space and a possible world is that a mental space does not contain a faithful representation of reality, but an...

  • Cognitive psychology
    Cognitive psychology
    Cognitive psychology is a subdiscipline of psychology exploring internal mental processes.It is the study of how people perceive, remember, think, speak, and solve problems.Cognitive psychology differs from previous psychological approaches in two key ways....

  • Cognitive Rhetoric
    Cognitive rhetoric
    Cognitive Rhetoric refers to an approach to rhetoric, composition and pedagogy as well as a method for language and literary studies drawing from, or contributing to, cognitive science.-History:...

  • Cognitive sciences
  • Resources on Conceptual Blending
  • Embodied philosophy
  • Conceptual metaphor
    Conceptual metaphor
    In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another, for example, understanding quantity in terms of directionality . A conceptual domain can be any coherent organization of human experience...

  • Analogy
    Analogy
    Analogy is a cognitive process of transferring information or meaning from a particular subject to another particular subject , and a linguistic expression corresponding to such a process...

  • Philosophy of mind
    Philosophy of mind
    Philosophy of mind is a branch of philosophy that studies the nature of the mind, mental events, mental functions, mental properties, consciousness and their relationship to the physical body, particularly the brain. The mind-body problem, i.e...


External links

  • Blending and Conceptual Integration - Mark Turner
  • Blending Website at University of Southern Denmark
  • The Center for the Cognitive Science of Metaphor Online is a collection of numerous formative articles in the fields of conceptual metaphor and conceptual blending (aka conceptual integration).
  • The differences between conceptual metaphor theory
    Conceptual metaphor
    In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another, for example, understanding quantity in terms of directionality . A conceptual domain can be any coherent organization of human experience...

     and conceptual blending are illustrated in this article on visual blends by Tim Rohrer
  • Aparta Krystian. Conventional Models of Time and Their Extensions in Science Fiction A master's thesis exploring conceptual blending in time travel
    Time travel
    Time travel is the concept of moving between different points in time in a manner analogous to moving between different points in space. Time travel could hypothetically involve moving backward in time to a moment earlier than the starting point, or forward to the future of that point without the...

    . Contains an introduction to the theory of conceptual blending, as well as an exploration of the differences between conceptual metaphor theory
    Conceptual metaphor
    In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another, for example, understanding quantity in terms of directionality . A conceptual domain can be any coherent organization of human experience...

    and conceptual blending theory.
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