Communal shopping
Encyclopedia
Communal shopping is a method of shopping
where the shopper enlists others to participate in the purchase decision. This added participation empowers the shopper by giving additional points of view. Having multiple opinions and ideas from other people provides the shopper with a more encompassing examination of the product/service.
Another factor that comes from communal shopping is boosted confidence in the decision to buy or not to buy. With a group contributing to the purchase decision, the shopper is more likely to feel like they have properly inspected the product or service. This confidence allows the shopper to reach a decision faster than if they had to look at the product/service from all angles on their own, and evaluate each aspect deemed important.
‘’’Communal shopping theory’’’ relies on the fact that a more comprehensive study of a product or service will facilitate a faster purchase decision. This does not mean that the shopper will necessarily buy the product/service, but that the shopper will ‘’’decide’’’ faster. With communal shopping more people are included in the evaluation and more aspects can be examined at a time. In this way the evaluation can be completed more quickly. This is how communal shopping facilitates a quicker purchase decision.
With the advent of the Internet and the vast popularity of online shopping, communal shopping was sure to hit the Net. With technologies such as ‘’’remote webpage sharing’’’ and online chat
, online users can now shop together even though they are located in different places.
Shopping
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered a leisure activity as well as an economic one....
where the shopper enlists others to participate in the purchase decision. This added participation empowers the shopper by giving additional points of view. Having multiple opinions and ideas from other people provides the shopper with a more encompassing examination of the product/service.
Another factor that comes from communal shopping is boosted confidence in the decision to buy or not to buy. With a group contributing to the purchase decision, the shopper is more likely to feel like they have properly inspected the product or service. This confidence allows the shopper to reach a decision faster than if they had to look at the product/service from all angles on their own, and evaluate each aspect deemed important.
‘’’Communal shopping theory’’’ relies on the fact that a more comprehensive study of a product or service will facilitate a faster purchase decision. This does not mean that the shopper will necessarily buy the product/service, but that the shopper will ‘’’decide’’’ faster. With communal shopping more people are included in the evaluation and more aspects can be examined at a time. In this way the evaluation can be completed more quickly. This is how communal shopping facilitates a quicker purchase decision.
With the advent of the Internet and the vast popularity of online shopping, communal shopping was sure to hit the Net. With technologies such as ‘’’remote webpage sharing’’’ and online chat
Online chat
Online chat may refer to any kind of communication over the Internet, that offers an instantaneous transmission of text-based messages from sender to receiver, hence the delay for visual access to the sent message shall not hamper the flow of communications in any of the directions...
, online users can now shop together even though they are located in different places.