Coca-Cola Amatil
Encyclopedia
Coca-Cola Amatil is an Australia
n company that bottles and distributes The Coca-Cola Company
soft drinks and other beverages in several countries. It is the largest non-alcoholic beverage company in the Pacific Rim
.
Coca-Cola Amatil has diversified and expanded in the past six years to include water, sports and energy
drinks, fruit juice
s, coffee
, ready-to-drink teas and packaged ready-to-eat fruit and vegetable products. In August 2006, Coca-Cola Amatil entered into a joint venture
with brewer SABMiller
to distribute
their beer brands into Australia, and from April 2007 began selling and distributing the products of spirits distributor Maxxium (later renamed Beam Global Spirits & Wine).
Coca Cola Amatil distributes a number of sparkling, still and alcoholic beverages. These include
The company is the bottler of Coca-Cola products in Australia
, as well as New Zealand
, Fiji
, Indonesia
and Papua New Guinea
. Coca-Cola Amatil acquired the Northern Territory bottling license in 2004.
owns a minority interest in Coca-Cola Amatil, as it does with each of its primary bottlers in the Coca-Cola system, which it calls "anchor bottlers" around the world.
in 1972.
Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Austria in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 30.4%.
The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.
Its most recent purchase activity has been the acquisition of fruit producer and packager SPC Ardmona
Ltd. Until May 2007, the company also operated the online music store, Coke Tunes
, out of New Zealand.
Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski
.
CCA has facilities all over Australia, with key sites at Northmead (NSW), North sydney (NSW), Richlands (Qld), Moorabin (VIC), Thebarton (SA) and Kewdale (WA).
On 26 September 2007, CCA announced it was making a conditional takeover bid for 100% of Golden Circle, but it lost to the H. J. Heinz Company
.
In 2008 the company released a series of so-called "myth-busting" advertisements in Australia featuring actress Kerry Armstrong
. The ads attempted to discredit health concerns consumers had about Coca Cola, including that it "makes you fat" and "rots your teeth". The company was forced to withdraw the claims and publish corrections in newspapers after the Australian Competition and Consumer Commission
ruled they misled consumers.
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n company that bottles and distributes The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
soft drinks and other beverages in several countries. It is the largest non-alcoholic beverage company in the Pacific Rim
Pacific Rim
The Pacific Rim refers to places around the edge of the Pacific Ocean. The term "Pacific Basin" includes the Pacific Rim and islands in the Pacific Ocean...
.
Coca-Cola Amatil has diversified and expanded in the past six years to include water, sports and energy
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
drinks, fruit juice
Juice
Juice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree...
s, coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
, ready-to-drink teas and packaged ready-to-eat fruit and vegetable products. In August 2006, Coca-Cola Amatil entered into a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with brewer SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
to distribute
their beer brands into Australia, and from April 2007 began selling and distributing the products of spirits distributor Maxxium (later renamed Beam Global Spirits & Wine).
Products
- Coca-ColaCoca-ColaCoca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
- Coke Zero
- Diet CokeDiet CokeDiet Coke is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola trademark...
- SpriteSprite (soft drink)Sprite is a transparent, lemon-lime flavored , caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Bib-Label Lithiated Lemon-Lime Soda" in 1929...
- Sprite ZeroSprite ZeroSprite Zero is a clear, lemon-lime-flavored low-calorie beverage produced by the Coca-Cola Company. This sugar-free drink originally began production as "Sugar Free Sprite" in 1974, and renamed to "Diet Sprite" in 1983. In other countries, it is known as "Sprite Light". In April 2002 the Coca-Cola...
- FantaFantaFanta is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.-History:...
- LiftLift (soft drink)Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice....
- Lemon & PaeroaLemon & PaeroaLemon & Paeroa, also known as L&P, is a sweet soft drink manufactured in New Zealand. Traditionally made by combining lemon juice with carbonated mineral water from the town of Paeroa, it is now manufactured by multi-national Coca-Cola....
- Deep Spring mineral waters
- MotherMother (energy drink)Mother is an energy drink marketed to Australians and New Zealanders by Coca-Cola. Mother was introduced in late 2006 to compete with the two leading energy drinks on the market, V and Red Bull, which then dominated the $151 million industry and accounted for 94% of sales. Mother remained unaltered...
- AppletiserAppletiserAppletiser is a sparkling soft drink originating in East Anglia, the brand is owned by SAB Miller. Appletiser’s head office is in Johannesburg, South Africa. It is manufactured and distributed by Coca-Cola in other places like the UK.-History:...
- Grapetiser
- Kirks soft drinks
- Mount Franklin bottled water
- Pump bottled water
- Vitamin Water
- PoweradePoweradePowerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade...
- NesteaNesteaNestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and byBeverage Partners Worldwide , a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea...
- Neverfail
- Peats Ridge
- Goulburn Valley Juices & Milk
- Fruit Box
- Grinder's Coffee
- SPC ArdmonaSPC ArdmonaSPC Ardmona is an Australian-based company that specialises in large fruit packing and owns and operates a canning factory in Shepparton, Victoria. It has many workers and is one of the main sources of income for that area. It was formed in 2002 by the merger of the former Shepparton Preserving...
- Goulburn Valley
Countries served
It currently employs 16,100 people in five countries across the Asia-Pacific, and had after-tax profits of A$506 million in the 2010 calendar year on EBIT of $844million. Its share price consistently outperformed the ASX 200 market index over the past few years.The company is the bottler of Coca-Cola products in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, as well as New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, Fiji
Fiji
Fiji , officially the Republic of Fiji , is an island nation in Melanesia in the South Pacific Ocean about northeast of New Zealand's North Island...
, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
and Papua New Guinea
Papua New Guinea
Papua New Guinea , officially the Independent State of Papua New Guinea, is a country in Oceania, occupying the eastern half of the island of New Guinea and numerous offshore islands...
. Coca-Cola Amatil acquired the Northern Territory bottling license in 2004.
Ownership
The Coca-Cola CompanyThe Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
owns a minority interest in Coca-Cola Amatil, as it does with each of its primary bottlers in the Coca-Cola system, which it calls "anchor bottlers" around the world.
History
The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock ExchangeAustralian Stock Exchange
The Australian Securities Exchange was created by the merger of the Australian Stock Exchange and the Sydney Futures Exchange in July 2006. It is the primary stock exchange group in Australia....
in 1972.
Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977. It began to expand bottling operations overseas in Europe, purchasing a Coca-Cola bottling plant in Austria in 1982 and expanding into Fiji and New Zealand in 1987. A majority stake was purchased by The Coca-Cola Company in 1989, although today its ownership is 30.4%.
The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.
Its most recent purchase activity has been the acquisition of fruit producer and packager SPC Ardmona
SPC Ardmona
SPC Ardmona is an Australian-based company that specialises in large fruit packing and owns and operates a canning factory in Shepparton, Victoria. It has many workers and is one of the main sources of income for that area. It was formed in 2002 by the merger of the former Shepparton Preserving...
Ltd. Until May 2007, the company also operated the online music store, Coke Tunes
Coke Tunes
Coke Tunes was an online music store in New Zealand run by the Coca-Cola Amatil. Coke Tunes had over 700,000 tracks as of January 1, 2006. Coke Tunes uses Microsoft's DRM and Windows Media Audio 9.1....
, out of New Zealand.
Coca-Cola Amatil's managing director is Terry Davis, and the board chairman is David Gonski
David Gonski
David Michael Gonski, BComm, LLB, AC, is an Australian public figure and businessman. The Sydney Morning Herald has described him as "one of the country's best-connected businessmen" and dubbed him "Mr Networks" for being "arguably Sydney's most networked man".David Gonski was born in 1953 in...
.
CCA has facilities all over Australia, with key sites at Northmead (NSW), North sydney (NSW), Richlands (Qld), Moorabin (VIC), Thebarton (SA) and Kewdale (WA).
On 26 September 2007, CCA announced it was making a conditional takeover bid for 100% of Golden Circle, but it lost to the H. J. Heinz Company
H. J. Heinz Company
The H. J. Heinz Company , commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.Perhaps best known for its ketchup, the H.J...
.
In 2008 the company released a series of so-called "myth-busting" advertisements in Australia featuring actress Kerry Armstrong
Kerry Armstrong
Kerry Michelle Armstrong is an Australian actress on film, television, and stage. She is one of only two actresses to win two Australian Film Institute Awards in the same year...
. The ads attempted to discredit health concerns consumers had about Coca Cola, including that it "makes you fat" and "rots your teeth". The company was forced to withdraw the claims and publish corrections in newspapers after the Australian Competition and Consumer Commission
Australian Competition and Consumer Commission
The Australian Competition and Consumer Commission is an independent authority of the Australia government. It was established in 1995 with the amalgamation of the Australian Trade Practices Commission and the Prices Surveillance Authority to administer the Trade Practices Act 1974...
ruled they misled consumers.