Click It or Ticket is a National Highway Traffic Safety Administration

National Highway Traffic Safety Administration

The National Highway Traffic Safety Administration is an agency of the Executive Branch of the U.S. government, part of the Department of Transportation...

 campaign aimed at increasing the use of seat belt

Seat belt

A seat belt or seatbelt, sometimes called a safety belt, is a safety harness designed to secure the occupant of a vehicle against harmful movement that may result from a collision or a sudden stop...

s among young people in the United States. The campaign relies heavily on targeted advertising

Targeted advertising

Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior....

 aimed at teens and young adults.

The Click It or Ticket campaign has existed at state level for many years. In 1993, Governor

Governor of North Carolina

The Governor of North Carolina is the chief executive of the State of North Carolina, one of the U.S. states. The current governor is Bev Perdue, North Carolina's first female governor.-Powers:...

 Jim Hunt

Jim Hunt

James Baxter Hunt Jr. is an American politician who was the 69th and 71st Governor of the state of North Carolina . He is the longest-serving governor in the state's history.-Early life:...

 launched the campaign in North Carolina

North Carolina

North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

 in conjunction with a "primary enforcement" safety belt law," which allows law enforcement officers issue a safety belt citation, without observing another offense.