Classified magazine
Encyclopedia
A classified magazine is a magazine
that publishes small ads and announcements, known as classifieds, for free or at relatively low cost. Typically these include items for sale and wanted, and services offered; they may also include personal ads. Some classified magazines specialise in particular areas, for example the sale of cars
. Their frequency is typically monthly or weekly.
Advertisements
are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements pictures of the advertisers, but mostly the content is textual. There may be a small amount of display advertising
and/or journalism
.
Such magazines may be national or local; distribution is via kiosks, newsstands, or dump bins, and less often via free home delivery or paid-for subscription through the mail. Many also publish their advertisements on the World Wide Web
.
The business models of their publishers vary. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader. The decision as to which business model to pursue rests largely on the perceived value of the advertisements to the readers, and the perceived value to the advertisers of receiving responses to their ads.
In the case of personal advertisements, particularly, the publisher may also generate further income from the provision of a voicemail
service, which allows people responding to an advertisement to call a premium rate telephone number and leave a message for the advertiser, but does not reveal the advertiser's identity.
Although termed magazines, many classified magazines are in fact printed on newsprint
.
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
that publishes small ads and announcements, known as classifieds, for free or at relatively low cost. Typically these include items for sale and wanted, and services offered; they may also include personal ads. Some classified magazines specialise in particular areas, for example the sale of cars
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...
. Their frequency is typically monthly or weekly.
Advertisements
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements pictures of the advertisers, but mostly the content is textual. There may be a small amount of display advertising
Display advertising
Display advertising is a type of advertising that typically contains text , logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content...
and/or journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
.
Such magazines may be national or local; distribution is via kiosks, newsstands, or dump bins, and less often via free home delivery or paid-for subscription through the mail. Many also publish their advertisements on the World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
.
The business models of their publishers vary. Some issue the magazine for free, while charging advertisers; in some, advertisements are free but readers pay for their copies; in some, only advertisements offering goods under a certain value are free, and others are charged for; and some publishers charge both the advertiser and the reader. The decision as to which business model to pursue rests largely on the perceived value of the advertisements to the readers, and the perceived value to the advertisers of receiving responses to their ads.
In the case of personal advertisements, particularly, the publisher may also generate further income from the provision of a voicemail
Voicemail
Voicemail is a computer based system that allows users and subscribers to exchange personal voice messages; to select and deliver voice information; and to process transactions relating to individuals, organizations, products and services, using an ordinary telephone...
service, which allows people responding to an advertisement to call a premium rate telephone number and leave a message for the advertiser, but does not reveal the advertiser's identity.
Although termed magazines, many classified magazines are in fact printed on newsprint
Newsprint
Newsprint is a low-cost, non-archival paper most commonly used to print newspapers, and other publications and advertising material. It usually has an off-white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper rather than individual sheets of...
.