Cine TAM is a Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian cinema owned by the parent company of TAM Airlines.

The cinema opened in the Morumbi Shopping no Brasil center in the Santo Amaro

Santo Amaro (São Paulo)

Santo Amaro is a district in the subprefecture of the same name of the city of São Paulo, Brazil. It was formerly a separate municipality until 1933, when it was incorporated to the municipality of São Paulo.It is located in the southern area of the city...

 neighborhood of Sao Paulo

São Paulo

São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...

 on April 19, 2007. TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema. The theater offers benefits to members of TAM Airlines's Fidelidade frequent flyer program

Frequent flyer program

A frequent flyer program is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles...

. The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased. The theater's screens are named Londres (London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

), Nova York (New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

), Milão (Milan

Milan

Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

), and Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

. The theater includes a restaurant called Cine Cafe TAM.

Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar

Cristina Quer Casar

Cristina Quer Casar is a 2003 Brazilian film.The film stars Cristina , who uses a dating agency to find Paulo...

in Medford

Medford, Massachusetts

Medford is a city in Middlesex County, Massachusetts, in the United States, on the Mystic River, five miles northwest of downtown Boston. In the 2010 U.S. Census, Medford's population was 56,173...

, Massachusetts

Massachusetts

The Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

in 2007.