Christina Koshzow
Encyclopedia
Christina Koshzow is an American
entrepreneur
, writer
, and co-founder of Branding Brand Communications, an award-winning Pittsburgh, Pennsylvania
-based public relations
and Internet marketing
firm that has worked on brand management
campaigns for clients including RE/MAX
, JPMorgan Chase, Seiko
, Nicholas Perricone
, and Dick's Sporting Goods
.
Koshzow attended Carnegie Mellon University
, and received her Master’s in Public Policy and Management from the University’s Heinz School
. There, she co-founded College Prowler
, a nationally-distributed series of college guidebooks. Branding Brand Communications was formed in 2007, and has received recognition from the Public Relations Society of America
for its creative branding and new media
strategies.
Koshzow has written items for several outlets, and been featured in articles by publications including The New York Times
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
, writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, and co-founder of Branding Brand Communications, an award-winning Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...
-based public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and Internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
firm that has worked on brand management
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
campaigns for clients including RE/MAX
RE/MAX
RE/MAX International is an international real estate company. It was founded in 1973 by David and Gail Liniger in Denver, Colorado, and is still owned by its founders. RE/MAX is an acronym for Real Estate MAXimum....
, JPMorgan Chase, Seiko
Seiko
, more commonly known simply as Seiko , is a Japanese watch company.-History and ongoing developments:The company was founded in 1881, when Kintarō Hattori opened a watch and jewelry shop called in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the...
, Nicholas Perricone
Nicholas Perricone
Dr. Nicholas Perricone , MD, is a dermatologist who has written several books, primarily on the subjects of weight loss and maintaining the appearance of youth. Dr. Perricone is an Adjunct Professor of Medicine at Michigan State University’s College of Human Medicine, from which he received his MD....
, and Dick's Sporting Goods
Dick's Sporting Goods
Dick's Sporting Goods, Inc. , or Dick's, is a Fortune 500 American corporation in the sporting goods and retail industries.The company's headquarters are on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania. Dick's has 451 stores in 42 states as of...
.
Koshzow attended Carnegie Mellon University
Carnegie Mellon University
Carnegie Mellon University is a private research university in Pittsburgh, Pennsylvania, United States....
, and received her Master’s in Public Policy and Management from the University’s Heinz School
Heinz School
The H. John Heinz III College at Carnegie Mellon University in Pittsburgh, Pennsylvania, United States is a graduate college that consists of one of the nation's top-ranked public policy schools and I-schools. It is named after Pennsylvania U.S. Senator H. John Heinz III...
. There, she co-founded College Prowler
College Prowler
College Prowler is an American publishing company for guidebooks on top colleges and universities in the United States.The company creates guidebooks written by current college students, for prospective college students, giving an insider's view...
, a nationally-distributed series of college guidebooks. Branding Brand Communications was formed in 2007, and has received recognition from the Public Relations Society of America
Public Relations Society of America
The ' , based in New York City, is the world's largest organization for public relations professionals. The organization has more than 21,000 members, including professionals from public relations agencies, corporations, government, health care institutions, military, professional services firms,...
for its creative branding and new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...
strategies.
Koshzow has written items for several outlets, and been featured in articles by publications including The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
.