ChoiceOdds is a UK based company specialising in online financial betting

Financial betting

Financial betting refers to the wagering on the price development of a financial instrument at some later date relative to the current price or level of the instrument, against odds offered by a bookmaker...

. The company head quarters are at Sugar Quay, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

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History

The company was founded by Felix Riley in 2006 along with co founders Paul Laight and Michelle Bass. ChoiceOdds started as a limited company

Limited company

A limited company is a company in which the liability of the members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by shares or by guarantee. And the former of these, a limited company limited by shares, may be...

 but in January 2008 was acquired by MF Global

MF Global

MF Global , formerly known as Man Financial, was a major global financial derivatives broker. MF Global provided exchange-traded derivatives, such as futures and options as well as over-the-counter products such as contracts for difference , foreign exchange and spread betting. MF Global was...

, a major broker

Broker

A broker is a party that arranges transactions between a buyer and a seller, and gets a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal...

 of exchange-listed futures

Futures contract

In finance, a futures contract is a standardized contract between two parties to exchange a specified asset of standardized quantity and quality for a price agreed today with delivery occurring at a specified future date, the delivery date. The contracts are traded on a futures exchange...

 and option

Option (finance)

In finance, an option is a derivative financial instrument that specifies a contract between two parties for a future transaction on an asset at a reference price. The buyer of the option gains the right, but not the obligation, to engage in that transaction, while the seller incurs the...

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Operations

ChoiceOdds offers a selection of both Binary and Financial Fixed Odds bets. Financial gamblers are able to bet on a range of markets whether indices, commodities or currencies, while also choosing from various bet durations including five minute, hourly and daily bets.

Clients can choose whether to view their bets in a matrix or interactive arrows view with the additional option of prices being displayed in either fractional

Fraction (mathematics)

A fraction represents a part of a whole or, more generally, any number of equal parts. When spoken in everyday English, we specify how many parts of a certain size there are, for example, one-half, five-eighths and three-quarters.A common or "vulgar" fraction, such as 1/2, 5/8, 3/4, etc., consists...

 or decimal

Decimal

The decimal numeral system has ten as its base. It is the numerical base most widely used by modern civilizations....

 odds

Odds

The odds in favor of an event or a proposition are expressed as the ratio of a pair of integers, which is the ratio of the probability that an event will happen to the probability that it will not happen...

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Regulation

ChoiceOdds is a trading name of Choice Gaming Limited which is licensed and regulated by the Gambling Commission

Gambling Commission

The Gambling Commission is Great Britain's regulatory body for most, but not all, gambling.-History:It was established under the Gambling Act 2005 and assumed full powers in 2007, taking over responsibility from the Gaming Board for Great Britain, in regulating arcades, betting, bingo, casinos,...

. License no. 000-002667-R-103780-001. Choice Gaming Limited is registered in England No. 5925053