Chief content officer
Encyclopedia
A chief content officer (CCO) is a senior officer in a broadcasting
organisation and generally the highest ranking creative member of the organization.
The chief content officer is responsible for the development and creation of original programming, co-production, or program acquisitions; ensuring that the quality, innovation and technical ambitions match the company's values and the expectation of the target audience
.
The CCO is usually an executive role or senior vice president position.
The CCO typically reports to the chief executive officer
or the president
of the organization.
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...
organisation and generally the highest ranking creative member of the organization.
The chief content officer is responsible for the development and creation of original programming, co-production, or program acquisitions; ensuring that the quality, innovation and technical ambitions match the company's values and the expectation of the target audience
Target audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed .....
.
The CCO is usually an executive role or senior vice president position.
The CCO typically reports to the chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
or the president
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
of the organization.