The chief communications officer (CCO) is a job title for the head of communication

Communication

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

s, public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, and/or public affairs

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

 within an organization. Often, the CCO reports to the chief executive officer

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 (CEO) of a corporate entity.

Role

The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of stakeholders, including but not limited to employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. Typically, the CCO may partner with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will rely on the CCO to advise and participate in decisions that may impact the ongoing reputation

Reputation

Reputation of a social entity is an opinion about that entity, typically a result of social evaluation on a set of criteria...

of the firm.

The Chief Communications Officer role is further defined by the Arthur Page Society. This study indicates the importance in the role especially as a key advisor to the CEO. In addition to the Chief Communications Officer title, comparable titles include Vice President of Corporate Communications, Vice President of Public Affairs or Public Information Officer in governmental organizations.

Qualifications

Qualifications of the CCO typically include communications experience with multiple stakeholder groups. Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development. In many cases, the CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization. Korn/Ferry’s Corporate Affairs Center of Expertise conducted a study of CCOs at 67 Fortune 200 companies in order to develop a current profile of the individuals who run the communications function at major global organizations. The survey reviewed how these executives are compensated, the size and scope of their responsibility and where they reside organizationally.

Further reading

• Korn/Ferry Study (2009)