Cheez Doodles
Encyclopedia
Cheez Doodles are a cheese
Cheese
Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....

-flavored cheese puff
Cheese puffs
Cheese puffs, cheese curls, cheese balls, or corn curls are a puffed corn snack, coated with a mixture of cheese or cheese-flavored powders...

 produced by Wise Foods, Inc.
Wise Foods, Inc.
- Wise Foods Inc.:Wise Foods, Inc. is a private company based in Berwick, Pennsylvania, that makes and sells snacks through retail food outlets in 15 eastern seaboard states as well as Vermont, Ohio, West Virginia, Kentucky, Tennessee, and Washington, D.C...

 which are similar to Frito-Lay's
Frito-Lay
Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...

 Cheetos
Cheetos
Cheetos is a brand of cheese-flavored cornmeal snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company...

. They debuted several years after Frito-Lay's snack in the 1950s. Originally developed and manufactured by King Kone Corp. of the Bronx (owned and operated by Morrie Yohai
Morrie Yohai
Morrie Robert Yohai was an American food company executive best known for his creation of Cheez Doodles, a cylindrical baked cornmeal puff most often with a cheddar cheese flavor....

), it became the prevalent cheese puff snack in the East Coast. In the mid 1960s the company (now known as Old London Foods) was acquired by Borden and assigned to the Wise potato chip division. Cheez Doodles remain one of the strongest brands marketed by Wise, which is no longer part of Borden.
Like Cheetos, Cheez Doodles were produced in many varieties. The currently available versions include:
  • Cheez Doodles Puffed - the baked snack version. Rich is right.
  • Cheez Doodles Puffed White Cheddar
  • Cheez Doodles Crunchy - the hard, crunchy fried version
  • Cheez Doodles Crunchy, Reduced Fat
  • Croc-o-Doodles - crocodile
    Crocodile
    A crocodile is any species belonging to the family Crocodylidae . The term can also be used more loosely to include all extant members of the order Crocodilia: i.e...

    -shaped snacks
  • Cheez Doodle-O's - circle-shaped snacks

Wise recently made their Crunchy Cheez Doodles "cheezier," more akin to Cheetos
Cheetos
Cheetos is a brand of cheese-flavored cornmeal snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company...

' flavor.

They have recently entered pop culture as the preferred snack of ESPN NBA analyst Stephen A. Smith
Stephen A. Smith
-Early years:Smith was raised in the Hollis neighborhood of the New York City borough of Queens. He lived with his parents and four older sisters.He attended Winston-Salem State University, a historically black university in Winston-Salem, North Carolina...

, and are the favourite snack of Lincoln Peirce
Lincoln Peirce
Lincoln Peirce is a mexican cartoonist who writes the comic strip Big Nate. Peirce is from Portland, Maine, lives with his wife and two children, and occasionally gives lectures to students about cartoon creating....

's comic character Big Nate
Big Nate
Big Nate is an American comic strip written and illustrated by Lincoln Peirce. The strip is about a boy named Nate Wright, a rebellious and energetic sixth-grader, and his classmates and teachers. Nate is portrayed as a boy with little interest in studies or conforming to standards. Because of...

.

Cheez Doodles were also featured in two episodes of the HBO series How to Make It in America
How to Make It in America
How to Make It in America is an American comedy-drama television series that premiered on HBO on February 14, 2010. The series follows the lives of Ben Epstein and his friend Cam Calderon as they try to succeed in New York City's fashion scene...

's first season.
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