Cheer (detergent)
Encyclopedia
Cheer is the name of a laundry detergent
sold in the United States
and Canada
. It is manufactured by Procter & Gamble
.
It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide
product from 1948-49.
Cheer is recognized for its distinctive blue granules. The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing
, which makes white clothing look whiter (this was traditionally a separate process). One magazine ad proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!"
In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was formulated to clean clothes effectively in all water temperatures.
The brand is currently known as "Cheer Colorguard" and "Cheer Brightclean."
Laundry detergent
Laundry detergent, or washing powder, is a substance that is a type of detergent that is added for cleaning laundry. In common usage, "detergent" refers to mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by "hard water." In most...
sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. It is manufactured by Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
.
It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide
Tide (detergent)
Tide is the brand-name of a popular laundry detergent manufactured by Procter & Gamble and first introduced to the United States consumer in 1946. It is also marketed in Canada, Saudi Arabia, Morocco, India and several other countries...
product from 1948-49.
Cheer is recognized for its distinctive blue granules. The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing
Bluing (fabric)
Bluing, laundry blue, or washing blue is a household product used to improve the appearance of textiles, especially white fabrics. Used during laundering, it adds a trace of blue dye to the fabric.- Uses :White fabrics acquire a slight color cast after use , because they can never be cleaned...
, which makes white clothing look whiter (this was traditionally a separate process). One magazine ad proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!"
In the 1960s, the brand was repositioned as "All Temperature Cheer" or as it was also known, "All-Tempa-Cheer", as it was formulated to clean clothes effectively in all water temperatures.
The brand is currently known as "Cheer Colorguard" and "Cheer Brightclean."