Spice Digital Limited, previously Cellebrum Technologies Limited, is a developer of Mobile Value Added Services (MVAS) and Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 products, services, and applications with headquarters at Parwanoo

Parwanoo

Parwanoo is a city and a municipal council in Solan district in the Indian state of Himachal Pradesh. It is an industrial town. It borders Panchkula district of Haryana, and is after the towns of Pinjore and Kalka on the Chandigarh Simla Highway. In fact it is separated by a river bed from the...

 in Himachal Pradesh

Himachal Pradesh

Himachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

.
Spice Digital is a part of Spice Global, US$2 Billion conglomerate with diversified interests. The Company offers services for Telecom Operators, Enterprises and Government, using different mobile connectivity medium of Voice, IVR, SMS, USSD, WAP, 3G & Mobile Applications.

History

The company was incorporated in 2000 with a staff of 13. It invested Rs 100 crores, in July 2006, to soup up its technology and expand its product line. It set up a Rs 50 crore incubation fund for up start ventures. The company doubled its employee strength in 2006 taking its headcount to 400 by year end. It revamped its operations in 2007 to enhance its Research and Development capabilities.

Services

The company provides products and services on Unstructured Supplementary Service Data

Unstructured Supplementary Service Data

Unstructured Supplementary Service Data is a protocol used by GSM cellular telephones to communicate with the service provider's computers...

 (USSD), Interactive Voice Response

Interactive voice response

Interactive voice response is a technology that allows a computer to interact with humans through the use of voice and DTMF keypad inputs....

 (IVR), Wireless Application Protocol

Wireless Application Protocol

Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...

 (WAP)/ General Packet Radio Service

General Packet Radio Service

General packet radio service is a packet oriented mobile data service on the 2G and 3G cellular communication system's global system for mobile communications . GPRS was originally standardized by European Telecommunications Standards Institute in response to the earlier CDPD and i-mode...

 (GPRS), and
Short message service

Short message service

Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...

 (SMS) platforms, Value Added Services such as Mobile Radio, Caller Ring back Tones, Background Music, Select Caller List, Entertainment, Gaming, Social Networking, and Devotional portals. The company also provides Managed Telecom

Telecommunication

Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded...

Services, Roaming services, Content aggregation, and Enterprise services.

Acquisitions

Spice Digital has acquired two leading International Mobile VAS Companies in order to expand their product line.

BeoWorld (Malaysia)

In Nov 2010, Spice Mobility announced that its subsidiary, Spice Digital has entered into agreement to acquire, directly or through its subsidiary, 100% of the issued share capital of Beoworld. Beoworld is a company incorporated in Malaysia, it provides an open platform and market place to promote and monetize 3rd party application development and content for mobile devices on MediaTek (MTK) and Android platforms.

MMS (Indonesia)

In March 2011, they entered the Indonesian mobile handset market via a US$175 mn acquisition of the Celluler Business and the "Nexian" brand of Affinity Group Indonesia, one of the largest players in Indonesimms of Indonesia.

External links

• S Mobility
• Spice Digital