Cars.com
Encyclopedia
Cars.com is a website which was launched in June 1998. It is the second largest automotive classified site, second to only Autotrader.com. It is a division of Classified Ventures
, which is in turn a joint venture by major media companies including the Gannett Company
, the McClatchy Company
, the Washington Post Company, the Tribune Company
, and Belo
. Its headquarters are located in Chicago, Illinois. The editor-in-chief is Patrick Olsen and the President
is Mitch Golub.
In October 2007, it announced plans for its largest marketing campaign ever in early 2008. In the same month, Yahoo!
announced plans to receive listings from Cars.com for their Yahoo! Autos service. The deal would allow cars.com listings to appear as advertisements targeted at consumers based on information they are looking at on Yahoo services.
, Cars.com has created 2 all new commercials centered around consumer and expert car reviews. The Talking Cars commercial revolves around a group of cars who can't get enough about hearing all the interesting features consumers say they have to offer. The You Go First commercial insinuates that sometimes it is better to learn from other people's experience to discover what is best for you. For the Super Bowl 2010, Cars.com made a mascot by the name of Timothy Richman, and showed how he and everyone else can be confident in many other things in life except when buying a car, therefore needing to use Cars.com to help make their purchases. Previously, in 2009, they had a commercial with David Abernathy, another mascot, that was also in the super bowl.
and Ray Magliozzi
of Cartalk.
Cars.com is the exclusive online provider of used-car reports from Carfax
.
Cars.com also partners with MotorWeek
on PBS to provide online access to MotorWeek reviews.
Classified Ventures
Classified Ventures, LLC, is a Delaware limited liability company, based in Chicago, owned by a strategic joint-venture of five large media companies -- A. H. Belo, Gannett Company, Inc., The McClatchy Company, Tribune Company and The Washington Post Company -- to capitalize on the revenue growth...
, which is in turn a joint venture by major media companies including the Gannett Company
Gannett Company
Gannett Company, Inc. is a publicly-traded media holding company headquartered in Tysons Corner, Virginia, United States, near McLean. It is the largest U.S. newspaper publisher as measured by total daily circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend...
, the McClatchy Company
The McClatchy Company
The McClatchy Company is a publicly traded American publishing company based in Sacramento, California. It operates 30 daily newspapers in 15 states and has an average weekday circulation of 2.2 million and Sunday circulation of 2.8 million...
, the Washington Post Company, the Tribune Company
Tribune Company
The Tribune Company is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, with ten daily newspapers and commuter tabloids including Chicago Tribune, Los Angeles Times, Hartford Courant, Orlando Sentinel, South Florida...
, and Belo
Belo
Belo Corp. is a Dallas-based media company that owns 20 commercial broadcasting television stations and two regional 24-hour cable news television channels. The company was previously known as A.H. Belo Corp. after one of the early owners of the company, Alfred Horatio Belo, now the name of the...
. Its headquarters are located in Chicago, Illinois. The editor-in-chief is Patrick Olsen and the President
President
A president is a leader of an organization, company, trade union, university, or country.Etymologically, a president is one who presides, who sits in leadership...
is Mitch Golub.
In October 2007, it announced plans for its largest marketing campaign ever in early 2008. In the same month, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
announced plans to receive listings from Cars.com for their Yahoo! Autos service. The deal would allow cars.com listings to appear as advertisements targeted at consumers based on information they are looking at on Yahoo services.
Marketing
For Super Bowl 2011Super Bowl XLV
Super Bowl XLV was an American football game between the American Football Conference champion Pittsburgh Steelers and the National Football Conference champion Green Bay Packers to decide the National Football League champion for the 2010 season. The game was held at Cowboys Stadium in...
, Cars.com has created 2 all new commercials centered around consumer and expert car reviews. The Talking Cars commercial revolves around a group of cars who can't get enough about hearing all the interesting features consumers say they have to offer. The You Go First commercial insinuates that sometimes it is better to learn from other people's experience to discover what is best for you. For the Super Bowl 2010, Cars.com made a mascot by the name of Timothy Richman, and showed how he and everyone else can be confident in many other things in life except when buying a car, therefore needing to use Cars.com to help make their purchases. Previously, in 2009, they had a commercial with David Abernathy, another mascot, that was also in the super bowl.
Partnerships
Since July 1998, Cars.com has been in partnership with TomTom Magliozzi
Thomas Louis "Click Tappet" Magliozzi is an American radio talk show host. He and his younger brother Ray Magliozzi, also known collectively as Click and Clack, The Tappet Brothers, are the hosts of National Public Radio's Car Talk. -Biography:Thomas Louis...
and Ray Magliozzi
Ray Magliozzi
Raymond F. "Clack Tappet" Magliozzi is a co-host of NPR's winning weekly radio show, Car Talk. They are known as "Click and Clack, the Tappet Brothers"...
of Cartalk.
Cars.com is the exclusive online provider of used-car reports from Carfax
Carfax (company)
Carfax, Inc. is a commercial web-based service that supplies vehicle history reports to individuals and businesses on used cars and light trucks for the American and Canadian marketplaces.-History:...
.
Cars.com also partners with MotorWeek
MotorWeek
MotorWeek is an American automotive television series. The program premiered in 1981 and is hosted by auto expertJohn H. Davis, who is also the series’ creator and executive producer...
on PBS to provide online access to MotorWeek reviews.