Carrefour Marinopoulos
Encyclopedia
Carrefour Marinopoulos is a Greek
retailer. It was formed in 1999 as a 50-50 joint venture between the Greek Marinopoulos Group and the French Carrefour
Group. It is the biggest retail chain in Greece in terms of both turnover and number of stores. As of 2008, the company operates over 300 stores. Carrefour Marinopoulos stores are divided into three formats, differentiated by size and the range of products sold.
Carrefour Marinopoulos also owns 11 hypermarkets (branded Carrefour) and 4 supermarkets (branded Carrefour Express) in Cyprus.
The Carrefour Group and the Marinopoulos Group, through a different joint-venture (Dia Hellas SA), also control the Dia
hard discount stores located in Greece.
Until the late 1990s the Marinopoulos super markets were operated as Prisunic-Marinopoulos in cooperation with the 1997 closed french chain Prisunic. The mascot was called ΠιΜί and was on all low cost products.
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
retailer. It was formed in 1999 as a 50-50 joint venture between the Greek Marinopoulos Group and the French Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
Group. It is the biggest retail chain in Greece in terms of both turnover and number of stores. As of 2008, the company operates over 300 stores. Carrefour Marinopoulos stores are divided into three formats, differentiated by size and the range of products sold.
- The larger hypermarkets that stock a wide range of goods are branded Carrefour. Usually these stores are on two floors, ground floor for mainly food and first floor for clothing, electronics etc. There are currently 28 Carrefour hypermarkets located in major Greek cities.
- Medium-sized supermarkets that stock groceries plus a much smaller range of non-food items are branded Marinopoulos (Formerly Champion Marinopoulos. This name was used up to the end of 2007). It is the most typical store format accounting for more than half of all Carrefour Marinopoulos stores. There are 145 Marinopoulos stores located all over Greece.
- Convenience level stores that stock mainly food are branded 5' Marinopoulos (and Smile Market in the Thessaloniki area). There are 107 stores of this format located mainly in urban areas.
Carrefour Marinopoulos also owns 11 hypermarkets (branded Carrefour) and 4 supermarkets (branded Carrefour Express) in Cyprus.
The Carrefour Group and the Marinopoulos Group, through a different joint-venture (Dia Hellas SA), also control the Dia
Dia (supermarket chain)
Día is the trading name of Distribuidora Internacional de Alimentación, S.A., a Spanish international hard-discount supermarket chain which since 2000 is part of the Carrefour Group but since 13 May 2011 has begun a legal process of separation as a listed company on the Madrid stockmarket...
hard discount stores located in Greece.
Until the late 1990s the Marinopoulos super markets were operated as Prisunic-Marinopoulos in cooperation with the 1997 closed french chain Prisunic. The mascot was called ΠιΜί and was on all low cost products.
See also
- CarrefourCarrefourCarrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...
- ChampionChampion (supermarket)Champion is a supermarket chain that operates in France and is owned by the international retailer Carrefour. The second largest supermarket chain in France, its annual turnover is €12.2bn. There are over 1,000 stores and 60,000 employees. There are also Champion supermarkets in Belgium, Spain,...
- Greek SupermarketsGreek supermarketsThe Greek supermarket sector is dominated by the subsidiaries of the French owned Carrefour group. Carrefour Marinopoulos is the market leader with a total share exceeding 20%, while Dia has a market share of around 5%. Other major players include the Belgian owned Alpha-Beta Vassilopoulos and the...
- List of Greek supermarkets