Call capture
Encyclopedia
Call capture is a term used to describe a telephone based technology that captures personal data from persons who call a properly provisioned number. After the call is placed, the system notifies a client of the name, phone number and address of the person calling. The system was designed as a device for real estate agents and allows one to legally bypass do not call laws.
At the end of the message, the caller can either leave a voice mail, transfer directly to the agent, request an automatic fax of specs for the home, enter another extension to listen about another home, or simply hang up.
Regardless of what they do, the agent who owns that 800 call capture phone number will be notified within 30 seconds of the caller's phone number. If the caller is calling from a home-based phone, then the real estate agent will also receive a notification with the caller's phone number, name and address.
, then you have the lowest grade of call capture. However, calls from unpublished numbers are blocked, or, you can't view them, on Caller ID
.
The best call capture technology uses Automatic Number Identification
(ANI). ANI serves a function similar to Caller ID, but utilizes a different underlying technology, and is usually impossible to block by prefixing a call with *67.
ANI was originally developed by telecommunications companies for billing purposes and is one of the core technologies behind 911 emergency services. It's also available for commercial purposes for customers who may benefit from knowing who is calling them. The Federal Communications Commission allows anyone who is paying for a phone call (800 numbers are free to the caller, not the owner of the 800 number) to know who is calling them.
A personal computer
can be used for detecting Caller ID. In addition, sales lead
s and their contact information can be sent to an email inbox by companies. For instance, a real estate agent could print out his/her list of leads from the previous day every morning and start to call them back.
As far as alternative lead generation systems, call capture has several advantages.
Sample service
Real estate agents for example might display their 800 call capture phone number on a signrider (small, sometimes 12 × 30 sign that sits on top of the For Sale sign in a house owner's yard), with a call to action like "Free Recorded Information—Call 24 hours". When someone drives by, notices the sign, writes the phone number down and calls on his cell phone or land line, they are greeted by the real estate agent's personal greeting, directed to dial in the 4-digit extension for the home they are interested in. Then, they listen to a 45–60 second "audio tour" of the home.At the end of the message, the caller can either leave a voice mail, transfer directly to the agent, request an automatic fax of specs for the home, enter another extension to listen about another home, or simply hang up.
Regardless of what they do, the agent who owns that 800 call capture phone number will be notified within 30 seconds of the caller's phone number. If the caller is calling from a home-based phone, then the real estate agent will also receive a notification with the caller's phone number, name and address.
Levels of service
Levels or grades of call capture exist. If you have Caller IDCaller ID
Caller ID , also called calling line identification or calling number identification or Calling Line Identification Presentation , is a telephone service, available in analog and digital phone systems and most Voice over Internet Protocol applications, that transmits a caller's number to...
, then you have the lowest grade of call capture. However, calls from unpublished numbers are blocked, or, you can't view them, on Caller ID
Caller ID
Caller ID , also called calling line identification or calling number identification or Calling Line Identification Presentation , is a telephone service, available in analog and digital phone systems and most Voice over Internet Protocol applications, that transmits a caller's number to...
.
The best call capture technology uses Automatic Number Identification
Automatic number identification
Automatic number identification is a feature of telephony intelligent network services that permits subscribers to display or capture the billing telephone number of a calling party. In the United States it is part of Inward Wide Area Telephone Service . ANI service was created by AT&T for...
(ANI). ANI serves a function similar to Caller ID, but utilizes a different underlying technology, and is usually impossible to block by prefixing a call with *67.
ANI was originally developed by telecommunications companies for billing purposes and is one of the core technologies behind 911 emergency services. It's also available for commercial purposes for customers who may benefit from knowing who is calling them. The Federal Communications Commission allows anyone who is paying for a phone call (800 numbers are free to the caller, not the owner of the 800 number) to know who is calling them.
A personal computer
Personal computer
A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...
can be used for detecting Caller ID. In addition, sales lead
Sales lead
A sales lead, or Sales Lead, is the identification of a person or entity that has the interest and authority to purchase a product or service. This step represents the first stage of a sales process. The lead may have a corporation or business associated with the person. Sales leads are generic...
s and their contact information can be sent to an email inbox by companies. For instance, a real estate agent could print out his/her list of leads from the previous day every morning and start to call them back.
As far as alternative lead generation systems, call capture has several advantages.
- Leads are transmitted directly to the client without a middle man. This should reduce costs.
- Call capture is a potent substitute for cold calling, especially in light of the new "Do Not Call" laws. Anyone who calls a call capture 800 line falls under the "90 day business inquiry" rule of the Do Not Call laws. This means that the end user can call anyone who has called their call capture 800 number in the past 90 days.