Cag Shield
Encyclopedia
Cag Shield is an event organised annually by Communication Arts Guild
, Mumbai
.
It started in 1980 as a three-sport tournament of three C’s - Carrom, Chess and Cricket. The only sport that caught on with all the agencies and still carries on the trend was Cricket. Cag had a deep connection with individual designers because of the awards and workshops or seminars but they wanted to grow bigger.The soul aim of the event was to unite the varied agencies, their employees and their teams into a cordial play. Initial agencies which participated were O&M (then Benson), JWT, Grant Advertising, ASP and Sista’s. Eventually it grew such popularity that it was even officially registered with the Mumbai Cricket Association.
In 2007, Vyas Giannetti Creative Sports took the initiative to rebrand Cag Shield. There was a pre-tournament blitz created which included the launch of a book titled, ‘A Different Pitch’. The book showcases the journey of Cag Shield through the years. There are testimonials from associated admen like Piyush Pandey
and Madhukar Kamath and cricket players including Harsha Bhogle
and Kapil Dev
. The latter also wrote the Foreword for the book.
Communication Arts Guild
Communication Arts Guild or CAG is an organisation dedicated to Indian Advertising Industry and encouraging budding artists. It serves as an example of the high quality of work done in Visual Communication today. Located in Mumbai, this is the only organisation which has the complete record of the...
, Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
.
It started in 1980 as a three-sport tournament of three C’s - Carrom, Chess and Cricket. The only sport that caught on with all the agencies and still carries on the trend was Cricket. Cag had a deep connection with individual designers because of the awards and workshops or seminars but they wanted to grow bigger.The soul aim of the event was to unite the varied agencies, their employees and their teams into a cordial play. Initial agencies which participated were O&M (then Benson), JWT, Grant Advertising, ASP and Sista’s. Eventually it grew such popularity that it was even officially registered with the Mumbai Cricket Association.
In 2007, Vyas Giannetti Creative Sports took the initiative to rebrand Cag Shield. There was a pre-tournament blitz created which included the launch of a book titled, ‘A Different Pitch’. The book showcases the journey of Cag Shield through the years. There are testimonials from associated admen like Piyush Pandey
Piyush Pandey
Piyush Pandey is the Executive Chairman & National Creative Director Ogilvy & Mather India and the winner of over 600 awards for advertising from all over the world. He is also Vice Chairman of O&M South Asia. Under Pandey, Oglivy & Mather has become the third largest advertising agency in India...
and Madhukar Kamath and cricket players including Harsha Bhogle
Harsha Bhogle
Harsha Bhogle is an Indian cricket commentator and journalist. He was born in a Marathi speaking family in Hyderabad.-Early life:...
and Kapil Dev
Kapil Dev
Kapil Dev Ramlal Nikhanj , better known as Kapil Dev, is a former Indian cricketer. He captained the Indian cricket team which won the 1983 Cricket World Cup...
. The latter also wrote the Foreword for the book.