Cadbury Caramilk
Encyclopedia
Caramilk is a caramel-filled candy bar made by Cadbury Adams in Canada
. It was first sold in 1968.
Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. The standard bar is not actually made with chocolate, and is simply listed as "candy" on the wrapper. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo
) have also been introduced.
s for Caramilk bars revolved around the question of how the center of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.
The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Another ad, featuring Leonardo da Vinci
drawing the Mona Lisa
as she eats a Caramilk has won a Clio award.
.
, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel
.
and sold under the brand Cadbury's Caramello.
by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate.
Wrapping (Caramilk written on an angle, displayed the look of the chocolate, brown and caramel colours on packaging)
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. It was first sold in 1968.
Variations available, some of them limited editions, include Caramilk made with dark chocolate maple, chocolate, or cappuccino. The standard bar is not actually made with chocolate, and is simply listed as "candy" on the wrapper. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo
Rolo
Rolo is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel centre, the shape resembling that of a shallow inverted bucket or tub or a traditional lampshade. They are made by Nestlé, except in the United States where production has been under licence by The Hershey Company...
) have also been introduced.
Advertising campaigns
One of the advertising campaignAdvertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s for Caramilk bars revolved around the question of how the center of the confection was put into the chocolate exterior. This theme led to the production of more than 15 separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.
The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two conehead aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long-standing works of wonder (e.g. the pyramids).
Another ad, featuring Leonardo da Vinci
Leonardo da Vinci
Leonardo di ser Piero da Vinci was an Italian Renaissance polymath: painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist and writer whose genius, perhaps more than that of any other figure, epitomized the Renaissance...
drawing the Mona Lisa
Mona Lisa
Mona Lisa is a portrait by the Italian artist Leonardo da Vinci. It is a painting in oil on a poplar panel, completed circa 1503–1519...
as she eats a Caramilk has won a Clio award.
Production
Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in TorontoToronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
.
Cadbury Dairy Milk Caramel
In the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel
Cadbury Dairy Milk Caramel
Cadbury Dairy Milk Caramel is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland...
.
Cadbury Caramello
In the United States, a similar bar is produced under license by The Hershey CompanyThe Hershey Company
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S...
and sold under the brand Cadbury's Caramello.
Caramilk (Australia)
In the early-mid 1990s, a bar was sold in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
by Cadbury/Nestle under the name Caramilk which was solid caramel-flavoured chocolate.
Wrapping (Caramilk written on an angle, displayed the look of the chocolate, brown and caramel colours on packaging)