Broccoli (company)
Encyclopedia
is a Japanese media company that publishes manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

, anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

, and video games through its various subsidiaries.

About

Broccoli is the parent company of Broccoli Music Publishing, Broccoli International USA, and Anime Gamers USA Inc. Broccoli also published manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 under Broccoli Books.
Broccoli is well-known for the Di Gi Charat
Di Gi Charat
is a Japanese anime and manga series created by Koge-Donbo. The series follows a catgirl named Di Gi Charat "Dejiko" who was adopted as the mascot of Broccoli's retail chain store, Gamers. The original anime series and its original video animations are set in a Gamers store. There are twenty ...

 franchise and series.

History

Satsuki Yamashita, the editor of Broccoli Books, explained that the company derived its president's desire to create a memorable name similar to the memorability of Apple Inc. While trying to imagine of another fruit or vegetable, he arrived at broccoli
Broccoli
Broccoli is a plant in the cabbage family, whose large flower head is used as a vegetable.-General:The word broccoli, from the Italian plural of , refers to "the flowering top of a cabbage"....

. This coincidentally has the same name in every language.

On January 23, 2008, Broccoli announced it would be collaborating with rival Animate
Animate
is the retailing arm of MOVIC and is the largest retailer of anime, games, and manga in Japan. The first and headquarters store of Animate opened in 1983 and is located in Ikebukuro, a district in Tokyo, Japan. Currently, there are 38 Animate stores in Japan, and two in Taipei, Taiwan...

to form a new company called "AniBro". Broccoli holds 30% ownership of the company, which is managed by the CEO of Animate.
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