Broadway (typeface)
Encyclopedia
Broadway is a decorative typeface
, perhaps the archetypal Art Deco
typeface. The original face was designed by Morris Fuller Benton
in 1927 for ATF
as a capitals only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era
and has ever since been used to evoke the feeling of the twenties and thirties. Several variants were made:
, Monotype, Bitstream
, and URW++. ITC Manhattan is virtually identical and is sold by ITC
and Linotype, while Glitzy is a knock-off made by Ingrimayne Type.
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
, perhaps the archetypal Art Deco
Art Deco
Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...
typeface. The original face was designed by Morris Fuller Benton
Morris Fuller Benton
Morris Fuller Benton was an influential American typeface designer who headed the design department of the American Type Founders , for which he was the chief type designer from 1900 to 1937...
in 1927 for ATF
American Type Founders
American Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...
as a capitals only display face. It had a long initial run of popularity, before being discontinued by ATF in 1954. It was re-discovered in the Cold Type Era
Phototypesetting
Phototypesetting was a method of setting type, rendered obsolete with the popularity of the personal computer and desktop publishing software, that uses a photographic process to generate columns of type on a scroll of photographic paper...
and has ever since been used to evoke the feeling of the twenties and thirties. Several variants were made:
- Broadway (1928, Morris Fuller BentonMorris Fuller BentonMorris Fuller Benton was an influential American typeface designer who headed the design department of the American Type Founders , for which he was the chief type designer from 1900 to 1937...
, ATFAmerican Type FoundersAmerican Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...
), capitals only. - Broadway Engraved (1928, Sol HessSol HessSol Hess was an American typeface designer. After a three-year scholarship course at Pennsylvania Museum School of Industrial Design, he began at Lanston Monotype in 1902, rising to typographic manager in 1922. He was a close friend and collaborator with Monotype art director Frederic Goudy,...
, Monotype). - Broadway (with lowercase) (1929, HessSol HessSol Hess was an American typeface designer. After a three-year scholarship course at Pennsylvania Museum School of Industrial Design, he began at Lanston Monotype in 1902, rising to typographic manager in 1922. He was a close friend and collaborator with Monotype art director Frederic Goudy,...
, Monotype). - Broadway Condensed (1929, BentonMorris Fuller BentonMorris Fuller Benton was an influential American typeface designer who headed the design department of the American Type Founders , for which he was the chief type designer from 1900 to 1937...
, ATFAmerican Type FoundersAmerican Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...
).
Digital Copies
Digital versions are now made by Linotype, Elsner+FlakeElsner+Flake
Elsner+Flake is a trademark used by German type foundry originally called EF Designstudios but later renamed Elsner+Flake Type Consulting GmbH and is currently based in Hamburg...
, Monotype, Bitstream
Bitstream Inc.
Bitstream Inc. is a type foundry that produces digital typefaces . Founded in 1981 by Matthew Carter and Mike Parker among others, it claims to be the oldest such company...
, and URW++. ITC Manhattan is virtually identical and is sold by ITC
International Typeface Corporation
The International Typeface Corporation was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type...
and Linotype, while Glitzy is a knock-off made by Ingrimayne Type.