Brilliant Classics is a Dutch classical music record label, based in Leeuwarden, formerly part of Foreign Media Music BV, but since March 2011 acquired by Triacta. The company is notable for its ultra-budget market approach turning around decline in classical records sales with "Complete Mozart Edition," "Complete Bach Edition," and so on. The French magazine L'Express

L'Express (France)

L'Express is a French weekly news magazine. When founded in 1953 during the First Indochina War, it was modelled on the US magazine TIME.-History:...

 in 2005 described founder Pieter van Winkel as an ace marketer. Winkel's idea was to place box-sets of mainly reissued mainstream classical works in Kruidvat

Kruidvat

Kruidvat is a Dutch retail, pharmacy, health and beauty chain which also has branches in Belgium. The first Kruidvat was opened in 1975 by Dick Siebrand. In addition to Kruidvat itself, Kruidvat Holding also owned ICI Paris XL and Trekpleister in the Netherlands and Belgium...

 drugstores across the Netherlands. In France he worked with Abeille Musique to supply FNAC. In Germany he supplied Aldi

ALDI

ALDI Einkauf GmbH & Co. oHG, doing business as ', short for "Albrecht Discount", is a discount supermarket chain based in Germany...

. Winkel was a pianist, his first recording being of Nocturnes by John Field

John Field

John Field is the name of:*John Field , an Australian Army officer*John Field , 19th century Irish composer*John Field , 20th Century British dancer of the Royal Ballet*John Field , 16th century British Puritan...

 on the since bankrupt Columns Classics label. Winkel is married to the Hungarian-Dutch pianist Klára Würtz. Winkel still works for Brilliant as a consultant, but has started his own Piano Records.