ALDI
Overview
 
ALDI Einkauf GmbH & Co. oHG, doing business as , short for "Albrecht Discount", is a discount
Discounts and allowances
Discounts and allowances are reductions to a basic price of goods or services.They can occur anywhere in the distribution channel, modifying either the manufacturer's list price , the retail price , or the list price Discounts and allowances are reductions to a basic price of goods or services.They...

 supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 based in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

. The chain is made up of two separate groups, ALDI Nord (North - operating as ALDI MARKT), headquartered in Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...

, and ALDI Süd (South - operating as Aldi Süd), headquartered in Mülheim an der Ruhr, which operate independently from each other within specific market boundaries. The individual groups were originally owned and managed by brothers Karl Albrecht
Karl Albrecht
Karl Hans Albrecht is a German entrepreneur who founded the discount supermarket chain Aldi with his brother Theo. He is among the richest men in the world, with an estimated net worth in 2011 of $25.5 billion according to Forbes, which ranks him 12th in its 2011 list of billionaires - making him...

 and Theo Albrecht
Theo Albrecht
Theodor Paul Albrecht , generally known as Theo Albrecht, was a German entrepreneur, who in 2010 was ranked by Forbes as the 31st richest person in the world, with a net worth of $16.7 billion. He owned and was the CEO of the Aldi Nord discount supermarket chain. In the US he owned the Trader Joe's...

; Karl has since retired and is Germany's richest man.
Encyclopedia
ALDI Einkauf GmbH & Co. oHG, doing business as , short for "Albrecht Discount", is a discount
Discounts and allowances
Discounts and allowances are reductions to a basic price of goods or services.They can occur anywhere in the distribution channel, modifying either the manufacturer's list price , the retail price , or the list price Discounts and allowances are reductions to a basic price of goods or services.They...

 supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 based in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

. The chain is made up of two separate groups, ALDI Nord (North - operating as ALDI MARKT), headquartered in Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...

, and ALDI Süd (South - operating as Aldi Süd), headquartered in Mülheim an der Ruhr, which operate independently from each other within specific market boundaries. The individual groups were originally owned and managed by brothers Karl Albrecht
Karl Albrecht
Karl Hans Albrecht is a German entrepreneur who founded the discount supermarket chain Aldi with his brother Theo. He is among the richest men in the world, with an estimated net worth in 2011 of $25.5 billion according to Forbes, which ranks him 12th in its 2011 list of billionaires - making him...

 and Theo Albrecht
Theo Albrecht
Theodor Paul Albrecht , generally known as Theo Albrecht, was a German entrepreneur, who in 2010 was ranked by Forbes as the 31st richest person in the world, with a net worth of $16.7 billion. He owned and was the CEO of the Aldi Nord discount supermarket chain. In the US he owned the Trader Joe's...

; Karl has since retired and is Germany's richest man. Theo was Germany's second richest man until his death in July 2010.

Aldi's German operations currently consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in western, northern, and eastern Germany, and Aldi Süd's 31 regional companies with 1,600 stores in western and southern Germany. Internationally, Aldi Nord operates in Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, the Benelux
Benelux
The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...

 countries, the Iberian peninsula
Iberian Peninsula
The Iberian Peninsula , sometimes called Iberia, is located in the extreme southwest of Europe and includes the modern-day sovereign states of Spain, Portugal and Andorra, as well as the British Overseas Territory of Gibraltar...

 and Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

, while Aldi Süd operates in countries including Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

, Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

 (operating as Hofer in Austria and Slovenia) and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. In the United States, Aldi Nord is the parent company of the Trader Joe's
Trader Joe's
Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. , Trader Joe's had a total of 365 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 30...

 niche food stores, while Aldi Süd operates the regular Aldi stores in the country.

According to a survey conducted in 2002 by the German market research institute Forsa
Forsa institute
The forsa Institute for Social Research and Statistical Analysis , forsa for short, is one of the leading market research and opinion polling companies in Germany...

, 95% of blue-collar workers, 88% of white-collar workers, 84% of public servants and 80% of self-employed Germans shop at Aldi. One of Aldi's direct competitors, both nationally and internationally, is Lidl
Lidl
Lidl is a discount supermarket chain based in Germany that operates over 7,200 stores across Europe. The company's full name is Lidl Stiftung & Co. KG...

.

History

The earliest roots of the company trace back to 1913, when the mother of Karl Albrecht
Karl Albrecht
Karl Hans Albrecht is a German entrepreneur who founded the discount supermarket chain Aldi with his brother Theo. He is among the richest men in the world, with an estimated net worth in 2011 of $25.5 billion according to Forbes, which ranks him 12th in its 2011 list of billionaires - making him...

 and Theo Albrecht
Theo Albrecht
Theodor Paul Albrecht , generally known as Theo Albrecht, was a German entrepreneur, who in 2010 was ranked by Forbes as the 31st richest person in the world, with a net worth of $16.7 billion. He owned and was the CEO of the Aldi Nord discount supermarket chain. In the US he owned the Trader Joe's...

 opened a small store in a suburb of Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...

. Their father was employed as a miner
Miner
A miner is a person whose work or business is to extract ore or minerals from the earth. Mining is one of the most dangerous trades in the world. In some countries miners lack social guarantees and in case of injury may be left to cope without assistance....

 and later as a baker
Baker
A baker is someone who bakes and sells bread, Cakes and similar foods may also be produced, as the traditional boundaries between what is produced by a baker as opposed to a pastry chef have blurred in recent decades...

’s assistant. Karl Albrecht was born in 1920, Theo in 1922. Theo completed an apprenticeship
Apprenticeship
Apprenticeship is a system of training a new generation of practitioners of a skill. Apprentices or protégés build their careers from apprenticeships...

 in his mother’s store, while Karl worked in a delicatessen
Delicatessen
Delicatessen is a term meaning "delicacies" or "fine foods". The word entered English via German,with the old German spelling , plural of Delikatesse "delicacy", ultimately from Latin delicatus....

. Karl Albrecht took over a food shop formerly run by F. W. Judt who already advertised to be the "cheapest food source". Karl Albrecht also served in the German Army
German Army
The German Army is the land component of the armed forces of the Federal Republic of Germany. Following the disbanding of the Wehrmacht after World War II, it was re-established in 1955 as the Bundesheer, part of the newly formed West German Bundeswehr along with the Navy and the Air Force...

 during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. In 1946, the brothers took over their mother’s business and soon opened another retail outlet nearby. By 1950, the Albrecht brothers owned 13 stores in the Ruhr Valley.
The brothers' idea, which was new at the time, was to subtract the legal maximum rebate of 3% before sale. The market leaders at the time, which often were co-operatives, required their customers to collect rebate stamps, and to send them at regular intervals to claim their money back. The Albrecht brothers also rigorously removed merchandise that did not sell from their shelves, and cut costs by not advertising, not selling fresh produce, and keeping the size of their retail outlets as small as possible.

When the two brothers split the company in 1960 over a dispute whether they should sell cigarettes at the till or not, they owned 300 shops with a cash flow of DM
German mark
The Deutsche Mark |mark]], abbreviated "DM") was the official currency of West Germany and Germany until the adoption of the euro in 2002. It is commonly called the "Deutschmark" in English but not in German. Germans often say "Mark" or "D-Mark"...

 90 million per year. In 1962, they introduced the Aldi brand name. Both groups are financially and legally separate since 1966, though they describe their relationship as a "friendly relation"; they will also occasionally appear as if they were a single enterprise, for example with certain house brands, or when negotiating with contractor
General contractor
A general contractor is responsible for the day-to-day oversight of a construction site, management of vendors and trades, and communication of information to involved parties throughout the course of a building project.-Description:...

 companies.
Aldi expanded internationally in the 1970s and 1980s, experiencing a rapid expansion in the number of outlets after German reunification
German reunification
German reunification was the process in 1990 in which the German Democratic Republic joined the Federal Republic of Germany , and when Berlin reunited into a single city, as provided by its then Grundgesetz constitution Article 23. The start of this process is commonly referred by Germans as die...

 and the fall of the Iron Curtain
Iron Curtain
The concept of the Iron Curtain symbolized the ideological fighting and physical boundary dividing Europe into two separate areas from the end of World War II in 1945 until the end of the Cold War in 1989...

. The brothers retired as CEOs in 1993 and gave most of their wealth to foundation
Foundation (charity)
A foundation is a legal categorization of nonprofit organizations that will typically either donate funds and support to other organizations, or provide the source of funding for its own charitable purposes....

s.

National business organisation

The Aldi Nord group currently consists of 35 independent regional branches with approximately 2,500 stores. Aldi Süd is made up of 31 companies with 1,600 stores. The border between their territories runs from the Rhine via Mülheim an der Ruhr, Wermelskirchen
Wermelskirchen
Wermelskirchen is a town in the Rheinisch-Bergischer Kreis, in North Rhine-Westphalia, Germany, southeast of Remscheid. It is home to the world's biggest live Christmas tree.-Coat of arms:...

, Marburg
Marburg
Marburg is a city in the state of Hesse, Germany, on the River Lahn. It is the main town of the Marburg-Biedenkopf district and its population, as of March 2010, was 79,911.- Founding and early history :...

, Siegen
Siegen
Siegen is a city in Germany, in the south Westphalian part of North Rhine-Westphalia.It is located in the district of Siegen-Wittgenstein in the Arnsberg region...

 and Gießen
Gießen
Gießen, also spelt Giessen is a town in the German federal state of Hesse, capital of both the district of Gießen and the administrative region of Gießen...

 eastwards up to slightly north of Fulda
Fulda
Fulda is a city in Hesse, Germany; it is located on the river Fulda and is the administrative seat of the Fulda district .- Early Middle Ages :...

. Former East Germany is completely served by Aldi Nord, save for a single Aldi Süd store in Sonneberg
Sonneberg
Sonneberg is a town in Thuringia, Germany, which is seat of the district Sonneberg.It has long been a centre of toy making and is still well known for this...

, Thuringia
Thuringia
The Free State of Thuringia is a state of Germany, located in the central part of the country.It has an area of and 2.29 million inhabitants, making it the sixth smallest by area and the fifth smallest by population of Germany's sixteen states....

 that is associated with a Bavaria
Bavaria
Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...

n regional office. The regional branches are organised as limited partnerships
Kommanditgesellschaft
A Kommanditgesellschaft is the German name for a limited partnership business entity and is used in German, Austrian and some other European legal systems....

 with a regional manager for each branch who reports directly to the head office in Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...

 (Aldi Nord) or Mülheim an der Ruhr (Aldi Süd).
The regional distribution centres are usually located away from urban areas, but always near to an autobahn to facilitate transporting the merchandise to the individual stores. Aldi Nord, for example, has distribution centres in Bargteheide
Bargteheide
Bargteheide is a town in Stormarn district, Schleswig-Holstein state, Germany. It is situated between the cities of Ahrensburg and Bad Oldesloe, on the Hamburg to Lübeck rail line. Population around 13,000 .-External links:...

, Barleben
Barleben
Barleben is a municipality in the Börde district in Saxony-Anhalt, Germany. It is situated approx. 8 km north of Magdeburg.-Twin towns — Sister cities:Barleben is twinned with: Viimsi Parish, Estonia...

, Beucha, Beverstedt
Beverstedt
Beverstedt is a municipality in the district of Cuxhaven, in Lower Saxony, Germany. It is situated approx. 20 km southeast of Bremerhaven, and 40 km north of Bremen.Beverstedt belonged to the Prince-Archbishopric of Bremen...

, Datteln
Datteln
Datteln is a town in the district of Recklinghausen, in North Rhine-Westphalia, Germany. It is situated on a crossroads of four canals , which makes it the biggest canal junction in Europe, approx...

, Essen
Essen
- Origin of the name :In German-speaking countries, the name of the city Essen often causes confusion as to its origins, because it is commonly known as the German infinitive of the verb for the act of eating, and/or the German noun for food. Although scholars still dispute the interpretation of...

, Greven
Greven
Greven is a medium-sized town in the district of Steinfurt, in Germany's most populous state of North Rhine-Westphalia and close to the city of Münster.-Geography:Greven is situated on the river Ems, approx...

, Hann. Münden
Hann. Münden
Hann. Münden is the German official name of a town in Lower Saxony, Germany. The city is located in the district of Göttingen at the confluence of the Fulda and Werra rivers, which join to form the river Weser. It has 28,000 inhabitants...

, Hemmoor
Hemmoor
Hemmoor is a municipality in the district of Cuxhaven, in Lower Saxony, Germany. It is situated near the river Oste, approx. 40 km northeast of Bremerhaven, and 25 km south of Brunsbüttel.-History:...

, Hesel
Hesel
Hesel is a municipality in Leer district. It is situated approx. northeast of Leer, and east of Emden.Hesel is also the seat of the Samtgemeinde Hesel....

, Herten
Herten
Herten is a town and a municipality in the district of Recklinghausen, in North Rhine-Westphalia, Germany. It is situated in the industrial Ruhr Area, approx...

, Horst
Horst (Holstein)
Horst is a municipality in the district of Steinburg, in Schleswig-Holstein, Germany. It is situated approx. 14 km southeast of Itzehoe, and 7 km northwest of Elmshorn.Horst is the seat of the Amt Horst-Herzhorn....

, Hoyerswerda
Hoyerswerda
Hoyerswerda is the largest city in the district of Bautzen in the German state of Saxony. It is located in Lusatia, a region where many people speak the Sorbian languages in addition to German.-Geography:...

, Jarmen
Jarmen
Jarmen is a town in the Vorpommern-Greifswald district, in Mecklenburg-Western Pomerania, Germany. It is situated on the southern bank of the river Peene, 20 km south of Greifswald. Founded during the Ostsiedlung in the medieval terrae Miserez and Ploth, Jarmen remained a rural town at an...

, Lehrte
Lehrte
Lehrte is a town in the district of Hanover, in Lower Saxony, Germany. It is situated approximately 17 km east of Hanover. Lehrte is a picturesque town with a population of 45,000 and a modern infrastructure, combined with local culture and an interesting history.-History:The first documented...

, Lingen, Minden
Minden
Minden is a town of about 83,000 inhabitants in the north-east of North Rhine-Westphalia, Germany. The town extends along both sides of the river Weser. It is the capital of the Kreis of Minden-Lübbecke, which is part of the region of Detmold. Minden is the historic political centre of the...

, Nortorf
Nortorf
Nortorf is a town in the district of Rendsburg-Eckernförde, in Schleswig-Holstein, Germany. It is situated approx. 13 km northwest of Neumünster, and 25 km southwest of Kiel.-Geography:...

, Radevormwald
Radevormwald
Radevormwald is a municipality in the Oberbergischer Kreis, in North Rhine-Westphalia, Germany. It is one of the oldest towns in the Bergischen Land, formerly the County and Duchy of Berg.-Geography:Radevormwald is located about 50 km east of Cologne...

, Rinteln
Rinteln
Rinteln is a small town in Lower Saxony, Germany. It is located on the banks of the Weser river above the Porta Westfalica. Population: 28,500.It is accessed by the A2 autobahn .-History:...

, Salzgitter
Salzgitter
Salzgitter is an independent city in southeast Lower Saxony, Germany, located between Hildesheim and Braunschweig. Together with Wolfsburg and Braunschweig, Salzgitter is one of the seven Oberzentren of Lower Saxony...

, Scharbeutz
Scharbeutz
Scharbeutz is a municipality in the district of Ostholstein, in Schleswig-Holstein, Germany. It is situated on the Bay of Lübeck , approx. 20 km north of Lübeck, and 15 km southeast of Eutin....

, Schloß Holte
Schloß Holte-Stukenbrock
Schloß Holte-Stukenbrock is a town in the district of Gütersloh in the state of North Rhine-Westphalia, Germany. It is located near the Eggegebirge, approx. 15 km east of Gütersloh and 15 km south-east of Bielefeld. It is the source of the Ems River....

, Schwelm
Schwelm
Schwelm is a town in the district of Ennepe-Ruhr-Kreis in the administrative region of Arnsberg within the state of North Rhine-Westphalia.It's a town that's noted for the famed basketball player Virgil Matthews.-Geography:...

, Werl
Werl
Werl is a town located in the district of Soest in North Rhine-Westphalia, Germany.-Geography:Werl is easily accessible because it is located between the Sauerland, Münsterland, and the Ruhr Area...

 and Weyhe
Weyhe
Weyhe is a municipality in the district of Diepholz, Lower Saxony, Germany. It is situated approximately 12 km south of Bremen.-History:First mentioned in 860, when a sick girl from "Wege" travelled to the grave of Saint Willehad in Bremen...

.
The coffee roaster of Aldi Nord is also located in Weyhe.

Internationally

The Aldi group operates about 8,133 individual stores worldwide. A new store opens every week in Britain alone.

Aldi Nord is responsible for the markets in Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

, Luxembourg
Luxembourg
Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...

 and Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

. Aldi Süd caters to the markets of the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 and Slovenia
Slovenia
Slovenia , officially the Republic of Slovenia , is a country in Central and Southeastern Europe touching the Alps and bordering the Mediterranean. Slovenia borders Italy to the west, Croatia to the south and east, Hungary to the northeast, and Austria to the north, and also has a small portion of...

. Aldi Süd currently is expanding in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, where the first stores opened in 2005. Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...

, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

 and Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 are on the short list of countries for further expansion, where the first stores opened in 2007. Aldi will exit Greece this 31.December 2010.

Whilst Aldi Nord has long renamed its Dutch and Belgian subsidiaries Combi and Lansa to the ALDI Markt/Aldi Marché brand, Aldi Süd tries to keep a regional appearance. Therefore, Aldi Süd explicitly brands its outlets as Aldi Süd in Germany, Aldi Suisse in Switzerland and Hofer in Austria and Slovenia.

Geographic distribution

Country Name Aldi group Since Outlets
Aldi Nord 1946 2,400
Aldi Süd 1946 1,790
Aldi Süd 2001 250
Hofer Süd 1968 430
Aldi Nord 1973 380
Aldi Nord 1977 244
Aldi Nord 1988 680
Aldi Süd 2008 75
Aldi Süd 1998 70
Aldi Nord 1990 12
Aldi Nord 1975 406
Aldi Nord 2008 58
Aldi Nord 2006 29
Hofer Süd 2005 60
Aldi Nord 2002 227
Aldi Suisse Süd 2005 130
Aldi Süd 1989 421
Aldi Süd 1976 1,140
Trader Joe's
Trader Joe's
Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. , Trader Joe's had a total of 365 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 30...

 
Nord 1979 355
total number of Aldi Nord stores 4,771
total number of Aldi Süd stores 4,291
total number of all Aldi stores 9,062

Business practice

Many Aldi practices are common in German supermarkets but largely unique to Aldi in markets such as the US. These include the system of metal gates and turnstiles forcing customers to exit through the checkout, the practice of charging for shopping bags, and the fact that Aldi until recently accepted only cash (since 2004, German stores accept domestic Girocard
Girocard
Girocard is an interbank network and debit card service connecting virtually all German ATMs and banks. It is based on standards and agreements developed by Central Credit Committee....

 debit card
Debit card
A debit card is a plastic card that provides the cardholder electronic access to his or her bank account/s at a financial institution...

s). Debit cards are also accepted in the United States, the United Kingdom, Austria, Belgium, Denmark, France, Portugal, Spain, the Netherlands, Switzerland, Ireland, Australia, Slovenia and Hungary.

Aldi generally does not accept credit cards, though Aldi Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 accepts MasterCard
MasterCard
Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

 and Visa
VISA (credit card)
Visa Inc. is an American multinational financial services corporation headquartered on 595 Market Street, Financial District in San Francisco, California, United States, although much of the company's staff is based in Foster City, California. It facilitates electronic funds transfers throughout...

 for an additional 1% surcharge. In the United States, Aldi only accepts Discover Card
Discover Card
The Discover Card is a major credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to...

.

Another practice at Aldi stores in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Australia, and the United States, is requiring a coin
Coin
A coin is a piece of hard material that is standardized in weight, is produced in large quantities in order to facilitate trade, and primarily can be used as a legal tender token for commerce in the designated country, region, or territory....

, or a reusable coin-sized token which may be purchased from Aldi, to use a shopping trolley
Shopping cart
A shopping cart is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the check-out counter during shopping...

. When the coin or token is inserted, the trolley is unlocked from the other trolleys. When the cart is returned, the customer is refunded their coin, so in effect this costs the customer nothing other than the time to return the cart. By contrast, other stores in the US commonly have employees return the carts left in the parking lot.

Almost all of Aldi's German outlets are open until 8 PM (20:00) six days a week. Aldi stores in the U.S. generally open between 9 AM and 10 AM, and close at 8 PM (20:00) weeknights, 7 PM (19:00) Saturdays, and 5 PM (17:00) on Sundays. Stores in the UK close at 19:00 or 20:00 on weeknights, some earlier on Saturday. Aldi stores in England and Wales, like most other supermarkets, now open on Sundays between 10:00 and 16:00, while stores in Scotland, where Sunday trading laws are unregulated, open at times only slightly different from weekdays. Aldi stores in Australia generally open from 09:00 to 19:00 weekdays and open on Saturday until 17:00/18:00 and also on Sunday in jurisdictions that allow Sunday trading. In Australia, Aldi was the first supermarket to routinely apply unit price
Unit price
Average prices represent, quite simply, total sales revenue divided by total units sold. Many products, however, are sold in multiple variants, such as bottle sizes. In these cases, managers face a challenge: they must determine “comparable” units. Average prices can be calculated by weighting...

 and is the only supermarket to label its products as suitable for vegetarians. In Ireland stores open between 09:00 to 20:00 Monday to Wednesday, 09:00 to 21:00 Thursday and Friday, 09:00 to 19:00 Saturday and 11:00 to 19:00 on Sunday.

In-store layout

Aldi specialises in staple items such as food, beverages, toilet paper, sanitary articles and other inexpensive household items. Many of its products are own-brand labelled, with the number of outside brands being very limited, usually no more than two different brands for one kind of product, although often only one. This increases the numbers of sales for each article and also allows Aldi stores to be smaller than supermarkets which cover the same range of products but with more diversity. This practice also allowed Aldi to avoid the use of price tags, even before the introduction of bar code scanners (see below).

However, some brand-name products are carried in certain markets, for example, HARIBO
HARIBO
Haribo is a German confectionery producer, founded in 1920 by Hans Riegel Sr. The company headquarters are in Bonn, and the name is an acronym for Hans Riegel, Bonn....

 sweets in Germany, Marmite
Marmite
Marmite is the name given to two similar food spreads: the original British version, first produced in the United Kingdom and later South Africa, and a version produced in New Zealand...

 and Branston Pickle
Branston Pickle
Branston is a British food brand. It is best known for the original Branston Pickle, a jarred pickled relish first made in 1922 in the Branston suburb of Burton upon Trent by Crosse & Blackwell....

 in the UK or Vegemite
Vegemite
Vegemite is a dark brown Australian food paste made from yeast extract. It is a spread for sandwiches, toast, crumpets and cracker biscuits, and filling for pastries...

 and Milo in Australia. In the US, major brand-name products such as Oscar Mayer Bacon, are occasionally offered as 'special buy.' The 'special buy' program (formally called the 'special purchase') are name-brand items that Aldi has received at a special price from the vendor and can offer for a reduced price. Unlike most other stores, Aldi does not accept manufacturers' coupon
Coupon
In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions...

s. Some stores in the US did experiment with a store coupon ($10 off a $25 purchase) with much success.

In addition to its standard assortment, Aldi also has weekly special offers, some of them on more expensive products such as electronics, appliances or computer
Computer
A computer is a programmable machine designed to sequentially and automatically carry out a sequence of arithmetic or logical operations. The particular sequence of operations can be changed readily, allowing the computer to solve more than one kind of problem...

s, usually from Medion
Medion
Medion AG is a German consumer electronics company. It operates in Europe, the United States, and the Asia-Pacific region. The main products are computers and notebooks, but also TVs, refrigerators, toasters, and fitness equipment. The company is becoming popular in Europe but has had mixed success...

. Although not always available, regularly put up for sale are clothing, toys, flowers, gifts. Specials are only available in strictly limited quantities and for a limited time frame (one week). In the past some of Aldi's early computer offers were so popular in Germany that all available items sold in only a few hours. These computer products included in 1987, a Commodore 64
Commodore 64
The Commodore 64 is an 8-bit home computer introduced by Commodore International in January 1982.Volume production started in the spring of 1982, with machines being released on to the market in August at a price of US$595...

 home computer
Home computer
Home computers were a class of microcomputers entering the market in 1977, and becoming increasingly common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a single nontechnical user...

 pack.

Aldi is the largest wine
Wine
Wine is an alcoholic beverage, made of fermented fruit juice, usually from grapes. The natural chemical balance of grapes lets them ferment without the addition of sugars, acids, enzymes, or other nutrients. Grape wine is produced by fermenting crushed grapes using various types of yeast. Yeast...

 retailer in Germany. Aldi mainly sells exclusively produced, custom-branded
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...

 products (often identical to and produced by major brands) with brand names including "Grandessa" and "Fit & Active". American, Australian and UK Aldi stores also feature bargain-priced, gourmet foods imported from Germany.

Low price policy

Aldi's "strictly no frills
No frills
No-frills or no frills is a term used to describe any service or product for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration...

" approach is evident for instance in that Aldi store
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...

s do not decorate aisle
Aisle
An aisle is, in general, a space for walking with rows of seats on both sides or with rows of seats on one side and a wall on the other...

s — or even fill shelves for that matter: pallet
Pallet
A pallet , sometimes called a skid, is a flat transport structure that supports goods in a stable fashion while being lifted by a forklift, pallet jack, front loader or other jacking device. A pallet is the structural foundation of a unit load which allows handling and storage efficiencies...

s of the product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...

s (in cardboard boxes, shaped so customers can easily pick them up) on offer are parked alongside the aisles, and customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...

s picking up products will gradually empty them (since ALDI charges for bags, the empty cardboard boxes are typically removed by customers and used as shopping/carrying bags). When all items on a pallet have been sold, it is replaced. Multi-tiered shelves are also utilized in many US Aldi stores, sporting a wide array of easily identifiable cases of product. Long lines at the checkout counter
Point of sale
Point of sale or checkout is the location where a transaction occurs...

 are also common, reflecting Aldi's minimal staffing levels, as well as the competitive situation in Aldi's native Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

, where long supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 till queue
Queue area
Queue areas are places in which people queue for goods or services. Examples include checking out groceries or other goods that have been collected in a self service shop, in a shop without self service, at an ATM, at a ticket desk, a city bus, or in a taxi stand.Queueing is a phenomenon in a...

s are generally accepted as part of daily life. However, due to the efficient checkout system, a long queue does not necessarily reflect longer waiting times than in other supermarkets. In Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 and Great Britain
Great Britain
Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...

, Aldi operates the one-past-the-belt system, whereby each time there is a trolley and a customer beyond the conveyor belt, another till is systematically opened, until all the tills are open. Employees are expected to alternate between checking customers out and store maintenance, such that all employees focus on that during peak hours. Conversely when customer traffic is low, only one employee will check people out while the rest perform other duties required to run the store (stocking, cleaning, etc.).

Aldi has carved its own niche
Niche market
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact...

 with this approach; while some shoppers may not like shopping in a bland or industrial-looking (and possibly congested) store, such lack of frills has become part of the accepted norm with Aldi, somewhat similar to Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

's style of parking pallets on floors with pre-prepared displays. ("Top quality at incredibly low prices", "smarter shopping" and "Spend a little, live a lot" are Aldi's marketing slogans)

Aldi also profited from the introduction of the Euro
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...

 in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 and other countries. In contrast to other supermarkets, Aldi prominently listed "before and after" price
Price
-Definition:In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services.In modern economies, prices are generally expressed in units of some form of currency...

s on poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...

s in stores for month
Month
A month is a unit of time, used with calendars, which was first used and invented in Mesopotamia, as a natural period related to the motion of the Moon; month and Moon are cognates. The traditional concept arose with the cycle of moon phases; such months are synodic months and last approximately...

s after the introduction, and generally rounded its euro prices down.

Advertising policy

Aldi has a policy in Germany of not advertising, apart from a weekly newsletter of special prices called Aldi informiert ("Aldi informs") that is distributed in stores, by direct mail, and often printed in local newspapers. It claims this is a cost saving that can be passed on to consumers. However, in the United States, Aldi advertises regularly via weekly newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

 inserts and television commercials (in some areas). In the UK, print and television ads have appeared since mid-2005. In Germany, all advertising isn't done in-house, but it is generally believed that Aldi has never spent any money for an external advertising agency at all.

Checkout system

Aldi's checkout
Checkout
Checkout can have the following meanings:*a point of sale terminal*in information management, it means blocking a file for editing; see Revision control*Checkout , a comedy...

 procedure is highly standardised, with checkout operators sitting down in swivel chairs, passing products through a two-sided barcode scanner. Some products have 4 or 5 separate yet identical barcodes covering several sides of the packaging to speed this procedure. Products could be scanned twice because of the prevalence of barcodes on products, so to counter this Aldi has a 1 second delay, meaning the same barcode can't be scanned twice in under 1 second. A worker must scan a fixed number of items per productive hour. If there are no customers at the till the cashiers switch the till to standby effectively 'stopping the clock' then starting it again when a customer approaches. Aldi does not have publicly listed telephones in stores to minimize the time tills are unused.

Aldi was, however, a latecomer to bar code scanners, and many stores only added them in 2004; previously, cashier clerks would manually enter a three-digit code for each item from memory (Aldi North) or the actual price (Aldi South). This practice still exists to an extent in the UK and US, with staff needing to memorise around 100 fruit and vegetable product numbers ranging from 1 to 100. An advantage of this was that the cashiers could already type in the prices of all the articles on the conveyor belt
Conveyor belt
A conveyor belt consists of two or more pulleys, with a continuous loop of material - the conveyor belt - that rotates about them. One or both of the pulleys are powered, moving the belt and the material on the belt forward. The powered pulley is called the drive pulley while the unpowered pulley...

 even if the customers were blocking the process by not putting the articles back into their shopping cart quickly enough.

Once products have been scanned, they are put directly in the shopping cart
Shopping cart
A shopping cart is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the check-out counter during shopping...

, which has a special dock on the counter for this purpose. This is why Aldi stores in Germany insist that customers use a trolley—the customer is expected to bag groceries away from the cash-desk. In most countries, Aldi does not offer hand baskets. In Denmark, hand baskets are available in all Aldi stores and in Australia they are offered in some stores.

In many countries, including most of Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, the US, and Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Aldi does not provide free plastic shopping bags. Instead the customer can purchase various types of plastic/reusable bags
Reusable shopping bag
A reusable shopping bag, sometimes called bag for life is a type of shopping bag which can be reused several times: this is an alternative of single use paper or plastic bags...

 at the checkout to cart the goods out of the store. Aldi encourages customers to bring their own bags. Many US and Australian customers use empty boxes directly from the pallets in the store for packaging their groceries.

Reputation

Originally Aldi stores were often ridiculed as being cheap shops selling low-quality goods, and that Aldi's customers were mostly poor
Poverty
Poverty is the lack of a certain amount of material possessions or money. Absolute poverty or destitution is inability to afford basic human needs, which commonly includes clean and fresh water, nutrition, health care, education, clothing and shelter. About 1.7 billion people are estimated to live...

 people who could not afford to shop elsewhere. However, being held in such low esteem by many did not seem to dent Aldi's profits. Gradually many German consumers discovered that the poor reputation of Aldi's products was either undeserved or economically justifiable. This shift in public perception was boosted by actions like a series of cookbooks that used only Aldi ingredients, which led to the emergence of a kind of Aldi fandom
Fandom
Fandom is a term used to refer to a subculture composed of fans characterized by a feeling of sympathy and camaraderie with others who share a common interest...

 into parts of the German mainstream. This can be seen by books like Aldidente with recipes containing only ingredients found at Aldi (which was later sold as a special at Aldi), as well as the German language newsgroup
Newsgroup
A usenet newsgroup is a repository usually within the Usenet system, for messages posted from many users in different locations. The term may be confusing to some, because it is usually a discussion group. Newsgroups are technically distinct from, but functionally similar to, discussion forums on...

 [news:de.alt.fan.aldi de.alt.fan.aldi].

In the UK, while it is still a small player with a grocery market share of less than 3%, its importance along with that of continental no frills competitor Lidl
Lidl
Lidl is a discount supermarket chain based in Germany that operates over 7,200 stores across Europe. The company's full name is Lidl Stiftung & Co. KG...

 is growing. Also, Aldi is aggressively recruiting management staff at top UK universities.

In the United States, like most US supermarkets, Aldi stores in many American states accept public assistance debit-style cards
Electronic Benefit Transfer
Electronic Benefit Transfer is an electronic system in the United States that allows state governments to provide financial and material benefits via a plastic debit card. Common benefits provided via EBT are typically sorted into two general categories: Food and cash benefits...

 as payment.

In many areas of Australia, Aldi filled a void in the discount supermarket business that arose when the popular discount grocery chain Franklins
Franklins
Franklins is a discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Australia. It owns the No Frills brand of generic products, promoted by their mascot, "Red Sock". It is known as "Australia's Original Discount Grocer"...

 ceased trading in 2002, except in New South Wales. On 17 December 2008, Aldi opened its 200th Australian store, with those 200 located in Victoria, New South Wales, Australian Capital Territory and Queensland.

Criticism

In April 2000, Aldi UK paid damages to a shop manager they had fired for being HIV-positive. Aldi reached an out-of-court settlement with Mark Hedley, former manager of the Aldi supermarket in Seaham
Seaham
Seaham, formerly Seaham Harbour, is a small town in County Durham, situated south of Sunderland and east of Durham. It has a small parish church, St Mary the Virgin, with a late 7th century Anglo Saxon nave resembling the church at Escomb in many respects. St Mary the Virgin is regarded as one of...

, County Durham
County Durham
County Durham is a ceremonial county and unitary district in north east England. The county town is Durham. The largest settlement in the ceremonial county is the town of Darlington...

, shortly before an employment tribunal hearing. Mr Hedley complained of discrimination after he was asked to leave because bosses said other staff felt uncomfortable around him. It is thought the damages paid to Mr Hedley ran to six figures.

In 2004, Aldi sold garden furniture from Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

n Meranti wood in Germany. Because it was not able to show that it was sourced legally (70% of Indonesian timber is logged illegally), environmental organisations put pressure on Aldi to withdraw the wood from the market. After a few days Aldi bowed to the public pressure and declared in the future it would sell wood only with the FSC
Forest Stewardship Council
The Forest Stewardship Council is an international not-for-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world’s forests. Its main tools for achieving this are standard setting, independent certification and labeling of forest products...

 certificate, which promotes sustainable forestry.

Over 200 store managers in the United States are filing charges against unfair labour practices. They are claiming they were illegally classified as exempt from overtime pay, receiving a fixed salary regardless of the actual number of hours worked. The plaintiffs claim they did not spend most of their time managing, rather their time was spent stocking shelves, cleaning spills and serving customers. Store managers do not have management responsibility such as hiring, firing, nor promoting employees.

Aldi, like similar German discounter Lidl has been criticised for its anti-union stance.

In September 2011, Australian community groups in Quakers Hill, NSW have launched objections over Aldi's plans of selling discount alcohol at several of their stores.

Aldi Talk

Aldi also has a mobile virtual network operator
Mobile virtual network operator
A mobile virtual network operator is a company that provides mobile phone services but does not have its own licensed frequency allocation of radio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service...

 in Germany, Belgium, and the Netherlands, called Aldi Talk
Aldi Talk
Aldi Talk is a mobile virtual network operator in Germany, Belgium, and the Netherlands. In Germany, it uses the E-Plus network. In Belgium, it uses Base...

.

Shop ALDI Smart

On March 26, 2008, in the US, Aldi debuted new TV commercials and a new website called "Shop ALDI Smart". It even became a new corporate slogan replacing "Incredible Value Every Day!" However, the old slogan is still seen in most stores. It also talks about "The Double Back Guarantee." One of the new TV ads includes Aldi shoppers singing a jingle in a broadway scene.

Company sites


Non-Aldi sites

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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