Brian Halligan
Encyclopedia
Brian Halligan is an executive and author. He is CEO and co-founder of HubSpot
, a Cambridge, MA-based inbound marketing
company. Halligan is also an Entrepreneur-In-Residence at MIT. He has co-authored two books on marketing.
and an MBA from MIT Sloan School of Management
. He is also an occasional lecturer at Sloan on the science of selling and marketing.
, a collaboration software company, as Vice President of Sales until it was acquired by Microsoft
in 2005 and rebranded as Microsoft SharePoint Workspace. Prior to Groove Networks, Brian worked at Parametric Technology Corporation
in several roles leading up to Senior Vice President of the Pacific Rim.
. Scott Kirsner, reviewing this book in the Boston Globe, mentions that the authors say they were inspired in part by an article in the Atlantic by Joshua Green
.
HubSpot
HubSpot is a venture-funded marketing software company based in Cambridge, Massachusetts. Its customer base grew from over 1,400 in July 2009 to over 3,600 in November 2010, mainly in the USA.-History:...
, a Cambridge, MA-based inbound marketing
Inbound marketing
Note: The sole purpose of this article is to disambiguate two pairs of meanings of inbound and outbound marketing. Please see the linked articles for in-depth information on the respective meanings....
company. Halligan is also an Entrepreneur-In-Residence at MIT. He has co-authored two books on marketing.
Academia
Halligan received a BSEE from the University of VermontUniversity of Vermont
The University of Vermont comprises seven undergraduate schools, an honors college, a graduate college, and a college of medicine. The Honors College does not offer its own degrees; students in the Honors College concurrently enroll in one of the university's seven undergraduate colleges or...
and an MBA from MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
. He is also an occasional lecturer at Sloan on the science of selling and marketing.
Career
Prior to co-founding HubSpot, incorporated in June 2006, Halligan was venture partner at Longworth Ventures. He also spent 4 years at Groove NetworksGroove Networks
Groove Networks was a software company based in Beverly, Massachusetts. Founded by Ray Ozzie, the creator of IBM's Lotus Notes application, the privately held company specialized in productivity software that allows multiple users to work collaboratively on computer files simultaneously.On...
, a collaboration software company, as Vice President of Sales until it was acquired by Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
in 2005 and rebranded as Microsoft SharePoint Workspace. Prior to Groove Networks, Brian worked at Parametric Technology Corporation
Parametric Technology Corporation
Parametric Technology Corporation is a U.S.-based company that develops, markets and supports software for product development. Its main products are for CAD/CAM, engineering calculations, and product lifecycle management. Its customers include companies in manufacturing, publishing, services,...
in several roles leading up to Senior Vice President of the Pacific Rim.
Corporate and non-profit organization governance
Halligan serves on the board of directors of House of Possibilities (HOPe) and Massachusetts Innovation and Technology Exchange (MITX)Publications
Halligan has published two books. The first, Inbound Marketing: Get Found Using Google, Social Media, and Blogs was co-authored with HubSpot co-founder Dharmesh Shah. Reviewing the book, Meryl Evans complains it contains "...elementary stuff..." but admits it "...does a good job for those who don’t have a clue about how to use social media for business...". The second, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was coauthored with David Meerman ScottDavid Meerman Scott
David Meerman Scott is an American online marketing strategist, and author of several books on marketing. Based in Boston, he is a speaker at conferences and corporate events and he runs seminars about marketing around the world....
. Scott Kirsner, reviewing this book in the Boston Globe, mentions that the authors say they were inspired in part by an article in the Atlantic by Joshua Green
Joshua Green
Joshua Green is an American journalist who writes primarily on United States politics. He is currently senior national correspondent at Bloomberg Businessweek and a weekly columnist for the Boston Globe.-Education:...
.
See also
- HubSpotHubSpotHubSpot is a venture-funded marketing software company based in Cambridge, Massachusetts. Its customer base grew from over 1,400 in July 2009 to over 3,600 in November 2010, mainly in the USA.-History:...
(he is CEO of this company) - David Meerman ScottDavid Meerman ScottDavid Meerman Scott is an American online marketing strategist, and author of several books on marketing. Based in Boston, he is a speaker at conferences and corporate events and he runs seminars about marketing around the world....
(his co-author for Marketing Lessons from the Grateful Dead) - Inbound marketingInbound marketingNote: The sole purpose of this article is to disambiguate two pairs of meanings of inbound and outbound marketing. Please see the linked articles for in-depth information on the respective meanings....
. Halligan claims he coined the usage of the term in the newer of the two senses explained in the article, namely that of getting found by customers.
External links
- Profile on LinkedIn
- Profile on Facebook
- Microblog/updates on Twitter
- Brian Halligan - HubSpot Inbound Marketing Vision video clip on YouTube
- Halligan contributes articles to HubSpot's blog: Example posting
- Bio on inboundmarketing.org
- About the authors page at Wiley for Inbound Marketing...
- About the authors page at Google Books from Marketing Lessons...