Braud (company)
Encyclopedia
Braud was founded in 1870 in St Mars La Jaille in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

; at the time Braud was manufacturing threshing machines. In 1908 Braud produced the first power-driven thresher and in 1927 the first thresher made completely with metal
Metal
A metal , is an element, compound, or alloy that is a good conductor of both electricity and heat. Metals are usually malleable and shiny, that is they reflect most of incident light...

.
Braud acquired a strong position in the French combine
Combine
Combine may refer to:* Combine harvester, used in agriculture* Combine car, a type of railway car* Combine , commercial institutions, especially in countries that belonged to the Soviet Bloc* The act of forming a trade union...

 market, reaching 1.600 units sold in 1968; in the European crisis of the ’70 Braud lost 45% and focused production on grape harvesters. In 1975 Braud produced its first grape harvester, model 1020; this was followed by 1040, the best selling grape harvester with over 2000 units sold in 4 years.
Braud soon became the leader
Leader
A leader is one who influences or leads others.Leader may also refer to:- Newspapers :* Leading article, a piece of writing intended to promote an opinion, also called an editorial* The Leader , published 1909–1967...

 in self propelled grape harvester, with 60% of market share in France and 50% worldwide. In 1983 Braud produced 670 grape harvesters.
In 1984 Fiatagri
Fiat Trattori
Fiat Trattori S.p.A. is a Fiat group company founded in 1919. Fiat Trattori was a constructor of agricultural equipment, and tractors in particular. Over its decades of history it established itself as Italy’s leading constructor and one of the biggest in Europe; in 1991 it took over Ford New...

acquired 75% of Braud.

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