Brash Brands
Encyclopedia
Brash Brands, founded in 2006, is an independent branding
and design agency. They are based in Dubai Media City
in the United Arab Emirates
and have opened a second office in Abu Dhabi
to help service the increasing number of their clients in the UAE's capital. This has been followed in 2010 by offices in Shanghai, Singapore and London.
As the creative agency behind the Dnata
http://www.brashbrands.com/, Msheireb Propertieshttp://www.brashbrands.com/, Etihad Rail, http://www.brashbrands.com/http://www.flickr.com/photos/brashbrands/sets/72157626208976519/ and Burj Khalifa brand, http://brashbrands.com/#/work/Burj_Dubai/, Emaar's, their work is highly visible throughout Dubai
and the Middle East
.
The Founder and principal Creative Director
, John Brash, has a career spanning almost 20 years. He was one of the Global Airline Team founders whilst at Landor London
and became a European board member when Creative Director MENA
. Since 2006, John Brash has been a member of the influential Superbrands Council
.
In 2011 Brash Brands have been responsible for the repositioning and subsequent launch of a number of major brands. These include:
Clients of Brash Brands include:
Cultural projects
Investment companies
Information communications technology
Sustainability / green transformation projects
Logistics and travel
Hotels & leisure
Real estate
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
and design agency. They are based in Dubai Media City
Dubai Media City
Dubai Media City , part of Dubai Holding, is a tax-free zone within Dubai, United Arab Emirates. It has been built by the Dubai government to boost UAE's media foothold, and has become a regional hub for media organizations including news agencies, publishing, online media, advertising, production,...
in the United Arab Emirates
United Arab Emirates
The United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
and have opened a second office in Abu Dhabi
Abu Dhabi
Abu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...
to help service the increasing number of their clients in the UAE's capital. This has been followed in 2010 by offices in Shanghai, Singapore and London.
As the creative agency behind the Dnata
Dnata
Dnata is one of the largest suppliers of combined air services in the world offering ground handling, cargo, travel, and flight catering services across five continents. With a global footprint of 37 countries, Dnata employs over 20,000 employees for its operations worldwide.-History:Dnata was...
http://www.brashbrands.com/, Msheireb Propertieshttp://www.brashbrands.com/, Etihad Rail, http://www.brashbrands.com/http://www.flickr.com/photos/brashbrands/sets/72157626208976519/ and Burj Khalifa brand, http://brashbrands.com/#/work/Burj_Dubai/, Emaar's, their work is highly visible throughout Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
.
The Founder and principal Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, John Brash, has a career spanning almost 20 years. He was one of the Global Airline Team founders whilst at Landor London
Landor Associates
Landor Associates is a San Francisco-based brand and creative design consultancy. Founded by Walter Landor and his wife Josephine in 1941, Landor pioneered many of the research, design and consulting methodologies that are now standard in the branding industry.-Operations:Landor offers brand...
and became a European board member when Creative Director MENA
MENA
The term MENA, for "Middle East and North Africa", is an acronym often used in academic, military planning and business writing.The term covers an extensive region, extending from Morocco to Iran, including the majority of both the Middle Eastern and Maghreb countries...
. Since 2006, John Brash has been a member of the influential Superbrands Council
Superbrands Council
In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands"....
.
In 2011 Brash Brands have been responsible for the repositioning and subsequent launch of a number of major brands. These include:
- 23 March 2011, the Etihad Rail brand was launched at the Yas Hotel, in Abu DhabiAbu DhabiAbu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...
.
- 14 April 2011, the launch of Msheireb Properties in QatarQatarQatar , also known as the State of Qatar or locally Dawlat Qaṭar, is a sovereign Arab state, located in the Middle East, occupying the small Qatar Peninsula on the northeasterly coast of the much larger Arabian Peninsula. Its sole land border is with Saudi Arabia to the south, with the rest of its...
.
- 28 April 2011, the launch of DnataDnataDnata is one of the largest suppliers of combined air services in the world offering ground handling, cargo, travel, and flight catering services across five continents. With a global footprint of 37 countries, Dnata employs over 20,000 employees for its operations worldwide.-History:Dnata was...
in DubaiDubaiDubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
. This project was released after Brash Brands appointment to the project the previous August .
- 16 May 2011, the launch of Ankabut in Abu DhabiAbu DhabiAbu Dhabi , literally Father of Gazelle, is the capital and the second largest city of the United Arab Emirates in terms of population and the largest of the seven member emirates of the United Arab Emirates. Abu Dhabi lies on a T-shaped island jutting into the Persian Gulf from the central western...
. This project required Brash to work alongside the team from Khalifa University and the TRA.
Clients of Brash Brands include:
Cultural projects
- Abu Dhabi International Book FairAbu Dhabi International Book FairThe Abu Dhabi International Book Fair is an annual book fair held in Abu Dhabi. It provides a platform where publishers, booksellers, agents, cultural organisations and press can meet, exchange ideas and identify business opportunities...
- Middle East Film FestivalMiddle East International Film FestivalAbu Dhabi Film Festival is an international film festival. Created in 2007, the ceremony is held annually in October in Abu Dhabi, United Arab Emirates by the Abu Dhabi Authority for Culture and Heritage , under the patronage of Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of the ADACH...
- Abu Dhabi Libraries
Investment companies
- Mubadala
- Savola
Information communications technology
- Logica
- BatelcoBatelcoBahrain Telecommunications Company - - is the principal telecommunications company of Bahrain. The company is headquartered in Bahrain and is listed on the Bahrain Stock Exchange.-Ownership:...
- Ankabut
Sustainability / green transformation projects
- averda
Logistics and travel
- DnataDnataDnata is one of the largest suppliers of combined air services in the world offering ground handling, cargo, travel, and flight catering services across five continents. With a global footprint of 37 countries, Dnata employs over 20,000 employees for its operations worldwide.-History:Dnata was...
- Etihad Rail (formerly Union Railway)
Hotels & leisure
- Armani Residences
- Burj Khalifa
- Saadiyat IslandSaadiyat IslandSaadiyat Island is a large, low lying island 500 metres off the coast of Abu Dhabi island in the UAE, currently being developed.A mixed commercial, residential, and leisure project is currently under construction on the island, expected to be completed in 2020...
- The Address Hotels and Resorts
- Jumeirah
- Mardan PalaceMardan PalaceThe Mardan Palace is a luxury hotel in Lara, Antalya, Turkey, built by Azerbaijani businessman Telman Ismailov. It was opened on 23 May 2009 and attended by Mariah Carey, Sharon Stone, Richard Gere, Monica Bellucci, Paris Hilton, Seal, Tom Jones and the Kazakhstani President Nursultan Nazarbayev....
Real estate
- Emaar properties
- TDICTDICA licensed trust deed investment company offers investments in collateral-backed property loans in the United States. Unlike private individuals who are generally subject to usury laws limiting interest rates on loans, TDICs can legally lend to property owners at rates determined by market demand...