Branding
Encyclopedia
Branding may refer to:
- Livestock brandingLivestock brandingLivestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to a hot brand for large stock, though the term is now also used to refer to other alternative techniques such as freeze branding...
, the marking of animals to indicate ownership - Human brandingHuman brandingHuman branding or stigmatizing is the process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention that the resulting scar makes it permanent. This is performed using a hot or very cold branding iron...
, as body modification or punishment - Branding (BDSM), bonding of the partners and marking of a submissive
- Wood brandingWood brandingBranding is the easiest & most economical way to permanently mark anything that burns . This is done by either a fire heated tool or an electrically heated tool....
, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.) - Vehicle title brandingVehicle title brandingVehicle title branding is the use of a permanent designation on a vehicle's title, registration or permit documents to indicate that a vehicle has been written off due to collision, fire or flood damage or has been sold for scrap....
, a permanent designation indicating that a vehicle has been "written off" - BrandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
, a name, logo, slogan, and/or design scheme associated with a product or service- Brand managementBrand managementBrand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
, the application of marketing techniques to a specific product, product line, or brand - Employer brandingEmployer brandingThe term employer brand was first used in the early 1990s to denote an organisation’s reputation as an employer. Since then, it has become widely adopted by the global management community...
, the application of brand management to recruitment marketing and internal brand engagement - Nation brandingNation brandingNation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries . Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics...
, the application of marketing techniques for the advancement of a country- Place brandingPlace BrandingPlace branding is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market...
, the application of marketing techniques for the advancement of country subdivisions
- Place branding
- Personal brandingPersonal brandingPersonal branding is, for some people, a description of the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from...
, people and their careers marketed as brands - Co-brandingCo-brandingCo-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy...
, associates a single product or service with more than one brand name - Branding agencyBranding agencyA branding agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients...
, a type of marketing agency which specializes in creating brands - Faith brandingFaith brandingFaith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order...
, the application of marketing techniques to religious institutions or individuals
- Brand management