Bobby Cruz
Encyclopedia
Bobby Cruz is a salsa
Salsa music
Salsa music is a genre of music, generally defined as a modern style of playing Cuban Son, Son Montuno, and Guaracha with touches from other genres of music...

 singer and religious minister. He is well known for his success beginning in 1965 as part of the duo Richie Ray & Bobby Cruz
Richie Ray & Bobby Cruz
Richie Ray & Bobby Cruz are an American musical duo consisting of Ricardo "Richie" Ray and Roberto "Bobby" Cruz. The duo was formed in 1963 and rose to fame in the mid 1960s. They are one of the most famous interpreters of 'salsa brava' music....

. His seminal professional pairing with Richie Ray
Richie Ray
Ricardo "Richie" Ray is a virtuoso pianist, singer, music arranger, composer and religious minister known for his success beginning in 1965 as part of the duo Richie Ray & Bobby Cruz...

 is one of the longest-lived partnerships in Latino music, lasting over 45 years. His wide vocal range and quiet, gentlemanly demeanor has earned Cruz enormous popularity over the years.

Early years

Cruz was born in Hormigueros, Puerto Rico
Hormigueros, Puerto Rico
Hormigueros is a municipality of Puerto Rico located in the western region of the island, northeast of Cabo Rojo; northwest of San Germán; and south of Mayagüez. Hormigueros is spread over 5 wards and Hormigueros Pueblo...

 and raised in the humble surroundings on his family's farm; his father was a sugar cane fields worker who later became a workers' union leader. When a child, his parents moved to New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 where he was educated; there he enjoyed singing; he considered El Gran Combo
El Gran Combo
El Gran Combo de Puerto Rico, commonly known as El Gran Combo, is a Puerto Rican Salsa music orchestra. It is Puerto Rico's most successful musical group, and one of the most popular salsa orchestras across Latin America...

's style of music as the most influential in his life.

Cruz meets Richie Ray

In New York in 1964 Bobby Cruz met fellow Puerto Rican
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

 multi-instrumentalist Richie Ray
Richie Ray
Ricardo "Richie" Ray is a virtuoso pianist, singer, music arranger, composer and religious minister known for his success beginning in 1965 as part of the duo Richie Ray & Bobby Cruz...

 and soon joined his orchestra
Orchestra
An orchestra is a sizable instrumental ensemble that contains sections of string, brass, woodwind, and percussion instruments. The term orchestra derives from the Greek ορχήστρα, the name for the area in front of an ancient Greek stage reserved for the Greek chorus...

 as a back-up singer. In 1968, Cruz was the lead singer on the English-language song "Mr. Trumpet Man" (an attempt at recording boogaloo
Boogaloo
Boogaloo or bugalú is a genre of Latin music and dance that was popular in the United States in the 1960s. Boogaloo originated in New York City among teenage Cubans, Puerto Ricans and other groups. The style was a fusion of popular African American R&B and soul with mambo and son montuno...

 which became a major hit in New York and other salsa markets).

Between 1965-75, the pairing of Richie Ray and Bobby Cruz had become one of the most popular salsa duets in the world. Ray and Cruz had a considerable influence in the Latino music world just because of four accomplishments:
  • Their orchestra's all-trumpet sonora sound, reminiscent of that of the Sonora Matancera
    Sonora Matancera
    La Sonora Matancera is a long-time band. Led by guitarist and vocalist Rogelio Martínez, La Sonora Matancera has been called, by the Guinness Book of World Records, "the group with the longest duration."...

    , was called by that orchestra's founder Rogelio Martínez as "the best tribute the band ever had."

  • Inadvertently, Ray and Cruz misinterpreted a comment by a Venezuelan television announcer during a visit to the country, and popularized the term "salsa" as a result (they thought the announcer's reference to a tomato paste product was a slang reference to their music, and they incorporated it into their act).

  • They are partially credited with keeping the Anglo style of Rock n Roll
    Rock and roll
    Rock and roll is a genre of popular music that originated and evolved in the United States during the late 1940s and early 1950s, primarily from a combination of African American blues, country, jazz, and gospel music...

     from invading Puerto Rico. (Curiously enough, at one time, the band's horn section featured an entirely non-Latino lineup) Ray in particular is credited with bringing his classical musical influences to the band's mix, and taking advantage of Cruz's almost-operatic vocal range as a result.

  • Cruz is credited for assisting Rubén Blades
    Rubén Blades
    Rubén Blades Bellido de Luna is a Panamanian salsa singer, songwriter, lawyer, actor, Latin jazz musician, and politician, performing musically most often in the Afro-Cuban and Latin jazz genres...

     into getting work at Fania Records
    Fania Records
    Fania Records was a New York based record label founded by Dominican-born composer and bandleader Johnny Pacheco and Italian-American lawyer Jerry Masucci in 1964. The label took its name from an old Cuban song by the singer Reinaldo Bolaño. Fania is known for its promotion of what has become...

    . Cruz's band even recorded some of Blades' earliest compositions, particularly "(Yo Soy) Cipriano Armenteros", part of a four-song saga about the fictional character recorded by Ray and Cruz, Ismael Miranda, and Blades himself.

Gold record awards

Ray and Cruz won a total of nine gold record awards during this period with hits such as:
  • "Aguzate" (Get Wise);
  • "A Mi Manera" (a remake of the French song My Way
    My Way (song)
    "My Way" is a song popularized by Frank Sinatra. Its lyrics were written by Paul Anka and set to music based on the French song "Comme d'habitude" composed in 1967 by Claude François and Jacques Revaux, with lyrics by Claude François and Gilles Thibault. Anka's English lyrics are unrelated to the...

    );
  • "Sonido Bestial" (Beastly Sound);
  • "Amparo Arrebato"
  • "El Diferente" (The Different One), and
  • "Mi Bandera" (My Flag, a non-controversial homage to the Puerto Rican flag that has become a patriotic and cultural reference in the country since)

Return to Puerto Rico

In 1970, Cruz and Ray opened a nightclub in San Juan, Puerto Rico
San Juan, Puerto Rico
San Juan , officially Municipio de la Ciudad Capital San Juan Bautista , is the capital and most populous municipality in Puerto Rico, an unincorporated territory of the United States. As of the 2010 census, it had a population of 395,326 making it the 46th-largest city under the jurisdiction of...

. However they found that managing the club required too much of their time as they had a lot of other commitments to attend to and so decided that it would be much better if they sold the nightclub.

In addition to the duets, Cruz also sang solo when in 1972 he recorded Bobby Cruz canta para Tí (Bobby Cruz sings for You), produced by Richie Ray. He also reached No.1 in the Latin Music Hit Charts with Ya ni te Acuerdas" (You don't even Remember).

In 1974, they won first place in the Festival of Orchestras for the composition "La Zafra", whose lyrics describe the struggles of sugar cane workers in western Puerto Rico and elsewhere. Later that year Ray became a Christian convert. Initially Cruz refused to accept his friend's change, however two months' later he himself became a convert.

As an experiment, they recorded what would become their most popular song, the salsa-merengue fusion "Juan en la Ciudad" (Juan in the City), in which Cruz's lyrics narrate the Parable of the Prodigal Son
Parable of the Prodigal Son
The Prodigal Son, also known as the Lost Son and the Prodigal Father, is one of the parables of Jesus. It appears in only one of the Canonical gospels of the New Testament. According to the Gospel of Luke a father extravagantly gives his sons their inheritance before he dies...

. It became a huge salsa hit in Latino markets in the United States and in Latin America, mostly because of its catchy, danceable refrain/chorus. Two full albums followed with religious-themed songs. "Pa' Atrás y Pa' Atrás" (Backwards and Backwards) was a minor hit at the time.

Christian Salsa

The change to a religious focus was not easy and they lost many of their fans and found opposition amongst the members of their own faith when they suggested the idea of Christian Salsa. They stood their ground and little by little they started to regain the confidence of their fans and fellow Christians, when they recorded salsa songs with a religious message. However, as to concentrate in their religious ministries, Ray and Cruz decided to record one last "secular" salsa song together: "Adios a la Salsa" (Goodbye to Salsa) was a farewell tribute to the style of music which gave them fame and fortune.

Ray and Cruz founded over 20 Christian churches during the time they retired from popular music, which lasted about 16 years. However, hardcore salsa fans constantly pressured them to return to secular work. After considerable reluctance (they feared "selling out" to secular music and alienating their religious followers), they gave away to fans' wishes, and played sold-out return concerts in Puerto Rico, Miami and New York, to their own surprise. Even when specifying that these joinings were to be sporadic and occasional, popular demand for their music remained constant; the Ray and Cruz orchestra played to sold out crowds in the few tours that followed. They changed the lyrics of some of their old songs as to reflect their religious beliefs, particularly their old hits "Agúzate" (where its old santería
Santería
Santería is a syncretic religion of West African and Caribbean origin influenced by Roman Catholic Christianity, also known as Regla de Ocha, La Regla Lucumi, or Lukumi. Its liturgical language, a dialect of Yoruba, is also known as Lucumi....

 references gave way to references to the Holy Spirit
Holy Spirit
Holy Spirit is a term introduced in English translations of the Hebrew Bible, but understood differently in the main Abrahamic religions.While the general concept of a "Spirit" that permeates the cosmos has been used in various religions Holy Spirit is a term introduced in English translations of...

) and "Lluvia" (where an innocuous reference to a fool getting caught in the rain became a suggesting petition for the listener to convert to Christianity).

In 1996, Cruz published a book titled Cuando era un Niño (When I was a Child). In 1999, Richie Ray and Bobby Cruz held a concert in the Rubén Rodríguez Coliseum in Bayamón
Bayamón, Puerto Rico
Bayamón is a municipality of Puerto Rico located on the northern coastal valley, north of Aguas Buenas and Comerío; south of Toa Baja and Cataño; west of Guaynabo; and east of Toa Alta and Naranjito. Bayamón is spread over 11 wards and Bayamón Pueblo...

, where they sang some of their early hits together with some of their religious songs. The result was so impressive that they were offered a contract by Universal Records
Universal Studios
Universal Pictures , a subsidiary of NBCUniversal, is one of the six major movie studios....

 to record their concerts.

Later years

In 2000, Cruz and Ray held a series of concerts that were completely sold out at the Antonio Paoli Hall
Antonio Paolí
Antonio Paoli was a Puerto Rican tenor. He was known at the height of his fame as "The King of Tenors and The Tenor of Kings." He is considered to be the first Puerto Rican to reach international fame in the musical arts...

 at the Luis A. Ferre
Luis A. Ferré
Don Luis Alberto Ferré Aguayo was a Puerto Rican engineer, industrialist, politician, philanthropist, and a patron of the arts. He was the third Governor of the Commonwealth of Puerto Rico from 1969 to 1973, and the founding father of the New Progressive Party which advocates for Puerto Rico...

 Fine Arts Center in San Juan
San Juan, Puerto Rico
San Juan , officially Municipio de la Ciudad Capital San Juan Bautista , is the capital and most populous municipality in Puerto Rico, an unincorporated territory of the United States. As of the 2010 census, it had a population of 395,326 making it the 46th-largest city under the jurisdiction of...

. They were also the main honorees at the Puerto Rican National Day of Salsa in Bayamón. In 2002, Bobby Cruz and Richie Ray were inducted into the International Latin Music Hall of Fame
International Latin Music Hall of Fame
The International Latin Music Hall of Fame was established in 1999.In addition to the induction into the Hall of Fame, the award ceremonies include Special Recognition Awards and Beny Moré Memorial Award.-1999:...

.

Cruz and Ray currently continue their music and evangelical ministries. Ray occasionally plays Latin jazz as part of experimental musical collective La Orquesta Experimental. Occasionally, they perform "secular" salsa music (mostly in concerts), perhaps with less popularity than in their heyday, but still influencing a new generation of performers.

On April 19, 2008, Bobby Cruz was the pastor who pronounced the marriage vows between Jackie Guerrido
Jackie Guerrido
Jackie Guerrido , is a television weather forecaster and journalist.-Early years:Guerrido was born and raised in San Juan, Puerto Rico, where she received her primary and secondary education...

 and Don Omar
Don Omar
Don Omar, also known as El Rey Don Omar, also known as El Rey Don Omar, also known as El Rey (born William Omar Landrón Rivera; February 10, 1978, is a Puerto Rican Reggaetón singer and actor.-Early life:...

 in a ceremony held at the Ritz Carlton Hotel of San Juan. On August 16, 2008, Richie Ray & Bobby Cruz celebrated 45 years in the musical business, with a concert at José Miguel Agrelot Coliseum
José Miguel Agrelot Coliseum
The José Miguel Agrelot Coliseum, officially named "Coliseo de Puerto Rico José Miguel Agrelot" , is the biggest indoor arena in Puerto Rico dedicated to entertainment...

. Prior to the presentation, the duo noted that the concert would last at least three hours. The duo has expressed that this might be their last "big scale concert".

See also

  • List of famous Puerto Ricans
  • Puerto Rican Songwriters


External links

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