BlueBay Asset Management Ltd is one of Europe’s largest managers of fixed income

Fixed income

Fixed income refers to any type of investment that is not equity, which obligates the borrower/issuer to make payments on a fixed schedule, even if the number of the payments may be variable....

 credit and alternative products.

History

BlueBay Asset Management Ltd was founded in 2001. The company was intitally established to capitalise on strong growth trends in the European corporate and global emerging debt markets.

Today BlueBay is one of Europe’s largest specialist managers of fixed income credit and alternative products.

Royal Bank of Canada

Royal Bank of Canada

The Royal Bank of Canada or RBC Financial Group is the largest financial institution in Canada, as measured by deposits, revenues, and market capitalization. The bank serves seventeen million clients and has 80,100 employees worldwide. The company corporate headquarters are located in Toronto,...

 agreed to acquire the company in October 2010, a deal which was completed on 17 December 2010.

Operations

Based in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, with offices in the US, Luxembourg

Luxembourg

Luxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...

, Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

 and Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, BlueBay manages over US$37.8 billion (as at 30 September 2011) for institutions and high net-worth-individuals.

BlueBay manages a combination of long-only and alternative debt strategies covering investment grade, high yield/distressed

Distressed securities

Distressed securities are securities of companies or government entities that are either already in default, under bankruptcy protection, or in distress and heading toward such a condition. The most common distressed securities are bonds and bank debt...

, convertibles

Convertible security

A convertible security is a security that can be converted into another security. Most convertible securities are bonds or preferred stocks that pay regular quarterly interest and can be converted into shares of common stock if the stock price appreciates to a predetermined...

 and emerging markets

Emerging markets

Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. Based on data from 2006, there are around 28 emerging markets in the world . The economies of China and India are considered to be the largest...

. Their clients are offered a selection of risk/return profiles, from absolute return long/short funds to relative return long-only funds and segregated accounts.

BlueBay is an active asset manager, focused on capital preservation and the generation of attractive risk-adjusted returns. A comprehensive infrastructure and risk management framework supports their investment expertise.

Strategy

BlueBay’s strategic objective is to be a leading provider of debt products. Their business strategy focuses on four key elements; diversified distribution, strong risk-adjusted investment performance, effective risk management and the recruitment and retention of highly-talented individuals. By combining the infrastructure of a world-class asset manager with the investment focus of a boutique, BlueBay ensure that their operational capacity keeps pace with asset growth.