Bleach (manga)
Encyclopedia
is a Japanese shōnen manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 series written and illustrated by Noriaki "Tite" Kubo
Tite Kubo
, known by his pen name , is a Japanese manga artist. His most significant work is the manga series Bleach.-Biography:Kubo was the son of a town council member in Fuchu, Aki District, Hiroshima. He never took drawing seriously until he was 17, and after reading the manga Saint Seiya which...

. Bleach follows the adventures of Ichigo Kurosaki
Ichigo Kurosaki
is a fictional character in the anime and manga franchise Bleach by Tite Kubo. He is the story's main character. The series begins with Ichigo receiving Soul Reaper powers as a result of a run-in with Rukia Kuchiki, the Soul Reaper assigned to patrol his city, Karakura Town...

 after he obtains the powers of a —a death personification similar to the Grim Reaper
Death (personification)
The concept of death as a sentient entity has existed in many societies since the beginning of history. In English, Death is often given the name Grim Reaper and, from the 15th century onwards, came to be shown as a skeletal figure carrying a large scythe and clothed in a black cloak with a hood...

—from another Soul Reaper, Rukia Kuchiki
Rukia Kuchiki
Rukia is 4foot 8 . is a fictional character in the anime and manga series Bleach created by Tite Kubo. In the series, Rukia is a Soul Reaper in charge of slaying evil spirits known as Hollows...

. His newfound powers force him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife.

Bleach has been serialized in the Japanese manga anthology Weekly Shōnen Jump
Weekly Shonen Jump
is a weekly shōnen manga anthology published in Japan by Shueisha under the Jump line of magazines. The first issue was released with a cover date of July 2, 1968, and it is still circulating. One of the longest-running manga magazines in Japan, it has a circulation of 2.8 million copies...

 since August 2001, and has been collected into 51 tankōbon
Tankobon
, with a literal meaning close to "independently appearing book", is the Japanese term for a book that is complete in itself and is not part of a series , though the manga industry uses it for volumes which may be in a series...

 volumes . Since its publication, Bleach has spawned a media franchise
Media franchise
A media franchise is an intellectual property involving the characters, setting and trademarks of an original work of media , such as a film, a work of literature, a television program or a video game. Generally, a whole series is made in a particular medium, along with merchandising and endorsements...

 that includes an ongoing animated
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 television series
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

 that is produced by Studio Pierrot
Studio Pierrot
is a Japanese animation/animation studio, founded in 1979 by former employees of Tatsunoko Production. Its headquarters is located in Mitaka, Tokyo.The company has a simple logo of the face of a clown...

 in Japan, two original video animation
Original video animation
, abbreviated as media , are animated films and series made specially for release in home-video formats. The term originated in relation to Japanese animation...

s, four animated feature films, seven rock musicals
Rock opera
A rock opera is a work of rock music that presents a storyline told over multiple parts, songs or sections in the manner of opera. A rock opera differs from a conventional rock album, which usually includes songs that are not unified by a common theme or narrative. More recent developments include...

, and numerous video games, as well as many types of Bleach-related merchandise
Merchandising
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer...

.

Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 obtained foreign television and home video distribution rights to the Bleach anime on March 15, 2006. Cartoon Network
Cartoon Network
Cartoon Network is a name of television channels worldwide created by Turner Broadcasting which used to primarily show animated programming. The channel began broadcasting on October 1, 1992 in the United States....

 began airing Bleach in the United States as part of its Adult Swim
Adult Swim
Adult Swim is an adult-oriented Cable network that shares channel space with Cartoon Network from 9:00 pm until 6:00 am ET/PT in the United States, and broadcasts in countries such as Australia and New Zealand...

 block on September 9, 2006. Viz Media has licensed the manga for English-language publication in the United States and Canada, and has released 34 bound volumes as well as published chapters of Bleach in its Shonen Jump
Shonen Jump (magazine)
Shonen Jump, officially stylized SHONEN JUMP and abbreviated SJ, is a shōnen manga anthology published in North America by Viz Media. It debuted in November 2002 with the first issue having a January 2003 cover date...

 magazine since November 2007. Viz Media released the first Bleach film, Bleach: Memories of Nobody
Bleach: Memories of Nobody
Bleach: Memories of Nobody is a 2006 animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe and written by Masashi Sogo, the film was first released in Japanese theaters on December 16, 2006. The DVD was released in Japan on September 5, 2007...

, on DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 in North America on October 14, 2008. The second film, Bleach: The Diamond Dust Rebellion, was released on September 15, 2009.

Volumes of the manga have sold more than 72 million copies in Japan, and is one of the most sold mangas in the United States. The anime adaptation has been similarly received; it was rated as the fourth most popular anime television series in Japan in 2006 and held a position amongst the top ten anime in the United States from 2006 to 2008. The series received the Shogakukan Manga Award
Shogakukan Manga Award
The is one of Japan's major manga awards, sponsored by Shogakukan Publishing. It has been awarded annually for serialized manga since 1955 and features candidates from a number of publishers.The current award categories are:...

 for the shōnen demographic in 2005, and is among the best-selling manga issues in both Japan and the United States.

Plot

Ichigo Kurosaki
Ichigo Kurosaki
is a fictional character in the anime and manga franchise Bleach by Tite Kubo. He is the story's main character. The series begins with Ichigo receiving Soul Reaper powers as a result of a run-in with Rukia Kuchiki, the Soul Reaper assigned to patrol his city, Karakura Town...

 is a teenager gifted with the ability to see spirits. His life is drastically changed by the sudden appearance of a Soul Reaper—one who governs the flow of souls between the human world and the afterlife—named Rukia Kuchiki
Rukia Kuchiki
Rukia is 4foot 8 . is a fictional character in the anime and manga series Bleach created by Tite Kubo. In the series, Rukia is a Soul Reaper in charge of slaying evil spirits known as Hollows...

, who arrives in search of a Hollow, a dangerous lost soul. When Rukia is severely wounded defending Ichigo from the Hollow, she attempts to transfer half of her energy to Ichigo so that he can defeat the Hollow. However, Ichigo takes almost all of her energy, transforming into a Soul Reaper and allowing him to defeat the Hollow with ease. With her powers diminished, Rukia is left stranded in the human world until she can recover her strength. In the meantime, Ichigo must take over Rukia's role as a Soul Reaper, battling Hollows and guiding souls to the afterlife realm known as the .

As time passes and Rukia has yet to return to the Soul Society, her Soul Reaper superiors learn about her whereabouts and actions and sentence her to death for performing the illegal act of transferring her powers. Although he is unable to stop Rukia's departure to the Soul Society, Ichigo resolves to rescue her with the aid of several of his spiritually aware classmates, Orihime Inoue
Orihime Inoue
is a fictional character in the anime and manga series Bleach created by Tite Kubo. She is a classmate and friend of Ichigo Kurosaki, the main character of the series. Like many other friends of Ichigo, she quickly develops spiritual powers of her own after Ichigo becomes a Soul Reaper...

, Yasutora Sado
Yasutora Sado
is a fictional character in the anime and manga series Bleach created by Tite Kubo. He is an extremely tall teenager who studies in the same class as Ichigo Kurosaki...

, and Uryū Ishida
Uryu Ishida
is a fictional character and major figure in the anime and manga series Bleach created by Tite Kubo. Uryū is introduced in the series as a classmate of the Soul Reaper Ichigo Kurosaki, who reveals himself to be a Quincy, a clan of humans which was destroyed by the Soul Reapers. Wanting to prove the...

, and the ex-Soul Reapers Yoruichi Shihōin and Kisuke Urahara. Once at the Soul Society, Ichigo and company battle against the elites of the Soul Reaper military and strive to reach Rukia before her execution.

It is revealed that Rukia's execution and Ichigo's rescue attempt both had been manipulated by a high-ranking Soul Reaper, Sōsuke Aizen
Sosuke Aizen
is a fictional character and formerly the main antagonist in the anime and manga series Bleach created by Tite Kubo. He is the captain of the 5th Division when he is first introduced, but later betrays the Soul Society and becomes the series' main antagonist...

, who was previously believed to have been murdered, as part of a far-reaching plot to take control of the Soul Society. Aizen betrays his fellow Soul Reapers and allies himself with the strongest of the Hollows, the Espadas. Aizen thus becomes the main antagonist of the series, and the Soul Reapers form an alliance with Ichigo. At this point, Bleach chronicles the war between the Soul Reapers, the Espadas, and Aizen. After each of the involved's eventual defeats, Ichigo undergoes intense training with his father Ishin who turns out to be a former Soul Reaper to become strong enough to battle Aizen alone. As Aizen is weakened, a spell that Urahara had previously hidden within him activates and seals him, thus ending the conflict and leaving the Soul Society to imprison him. As a result of using all of his Soul Reaper powers to defeat Aizen, Ichigo loses them and becomes an ordinary human once again.

Seventeen months later, Ichigo meets "Xcution", a group of humans possessing Fullbring powers based on Hollows and want Ichigo to absorb them. Ichigo starts training to regain his Soul Reaper powers by first developing his own Fullbring following the appearance of Shūkurō Tsukishima, the former leader of Xcution who is targetting his friends. After developing his Fullbring, Ichigo is betrayed by Xcution's current leader Kūgo Ginjō, a former Substitute Soul Reaper who had his memories rewritten to act as Tsukishima's enemy and help Ichigo gain powers to steal them. With help from Soul Society, Ichigo regains his Soul Reapers powers and starts fighting Ginjō's group alongside Soul Society's forces.

Production

Bleach was first conceived from a desire on Tite Kubo's part to draw Shinigami
Shinigami
is the personification of death in Japan. It's unclear when the concept entered Japanese culture; it may have been imported from China , or possibly been imported from Europe during the Sengoku era—that period in European history featured a common motif of the Grim Reaper gathering souls...

 in a kimono
Kimono
The is a Japanese traditional garment worn by men, women and children. The word "kimono", which literally means a "thing to wear" , has come to denote these full-length robes...

, which formed the basis for the design of the Soul Reapers in the series and the conception of Rukia Kuchiki. The original story concept was submitted to Weekly Shōnen Jump shortly after the cancellation of Tite Kubo's previous manga, Zombiepowder, but was rejected. Manga artist Akira Toriyama
Akira Toriyama
is a Japanese manga artist and game artist known mostly for his creation of Dragon Ball in 1984. Toriyama admires Osamu Tezuka's Astro Boy and was impressed by Walt Disney's One Hundred and One Dalmatians, which he remembers for the great art...

 saw the story and wrote a letter of encouragement to Kubo. Bleach was accepted for publication a short time later in 2001, and was initially intended to be a shorter series, with a maximum serialization length of five years. Early plans for the story did not include the hierarchical structure of the Soul Society, but did include some characters and elements that were not introduced into the plot until the Arrancar arc, such as Ichigo's Soul Reaper heritage. The series was originally meant to be named "Black" due to the color of the Soul Reapers' clothes, but Kubo thought the title was too generic. He later tried the name of "White," but came to like "Bleach" more for its association with the color white and that he did not find it too obvious.

Tite Kubo has cited influences for elements of Bleach, ranging from other manga series to music, foreign language, architecture, and film. He attributes his interest in drawing the supernatural and monsters to Shigeru Mizuki
Shigeru Mizuki
is a Japanese manga author, most known for his Japanese horror manga GeGeGe no Kitaro . A specialist in stories of yōkai, he is considered a master of the genre...

's GeGeGe no Kitaro and Bleachs focus on interesting weaponry and battle scenes to Masami Kurumada
Masami Kurumada
is a Japanese manga artist and writer, known for specializing in fighting manga featuring bishōnen and/or mahō shōnen. He is famous as the creator/author of popular manga, such as Ring ni Kakero, Fūma no Kojirō, Saint Seiya and B't X. His male protagonists are a reflection of the classical and...

's Saint Seiya
Saint Seiya
, also known as Saint Seiya: Knights of the Zodiac or simply Knights of the Zodiac, is a Japanese manga series written and illustrated by Masami Kurumada and serialized in Weekly Shōnen Jump from 1986 to 1991, and adapted into an anime TV series by Toei Animation from 1986 to 1989.The story follows...

, manga that Kubo enjoyed as a boy. The action style and storytelling found in Bleach are inspired by cinema, though Kubo has not revealed any specific movie as being an influence for fight scenes. When pressed, he told interviewers that he liked Snatch
Snatch (film)
Snatch is a 2000 crime film written and directed by British filmmaker Guy Ritchie, featuring an ensemble cast. Set in the London criminal underworld, the film contains two intertwined plots: one dealing with the search for a stolen diamond, the other with a small-time boxing promoter named Turkish ...

 but did not use it as a model. Kubo has also stated that he wishes to make Bleach an experience that can only be found by reading manga, and dismissed ideas of creating any live-action film adaptations of the series.

Bleachs creative process is focused around character design
Characterisation
Characterization or characterisation is the art of creating characters for a narrative, including the process of conveying information about them. It may be employed in dramatic works of art or everyday conversation...

. When writing plotlines or having difficulties generating new material, Kubo begins by thinking of new characters, often en masse, and rereading previous volumes of Bleach. Kubo has said that he likes creating characters that have outward appearances that do not match their true nature—an element that can be found in many Bleach characters—as he is "attracted to people with that seeming contradiction" and finds an "urge to draw people like that" when he works. The terminology used in Bleach has a variety of inspirations, with each category of characters bearing a different linguistic theme. Many of the names for swords and spells used by Soul Reapers were inspired by ancient Japanese literature
Japanese literature
Early works of Japanese literature were heavily influenced by cultural contact with China and Chinese literature, often written in Classical Chinese. Indian literature also had an influence through the diffusion of Buddhism in Japan...

. Hollows and Arrancars are often associated with Spanish terms because the language sounded "bewitching and mellow" to him.

Manga

The chapters of the Bleach manga
Manga
Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 are written and illustrated by Tite Kubo
Tite Kubo
, known by his pen name , is a Japanese manga artist. His most significant work is the manga series Bleach.-Biography:Kubo was the son of a town council member in Fuchu, Aki District, Hiroshima. He never took drawing seriously until he was 17, and after reading the manga Saint Seiya which...

. In Japan, they have been published in Shueisha
Shueisha
is a major publisher in Japan. The company was founded in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The following year, Shueisha became a separate, independent company. Magazines published by Shueisha include Weekly Shōnen Jump, Weekly Young Jump,...

's Weekly Shōnen Jump
Weekly Shonen Jump
is a weekly shōnen manga anthology published in Japan by Shueisha under the Jump line of magazines. The first issue was released with a cover date of July 2, 1968, and it is still circulating. One of the longest-running manga magazines in Japan, it has a circulation of 2.8 million copies...

 since 2001, with individual chapters collected in a series of tankōbon
Tankobon
, with a literal meaning close to "independently appearing book", is the Japanese term for a book that is complete in itself and is not part of a series , though the manga industry uses it for volumes which may be in a series...

 volumes, each of which includes a poem based on the cover character. The first volume was released on January 5, 2002, and , 51 volumes have been released.

North American licensor Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 has been serializing the individual chapters in Shonen Jump
Shonen Jump (magazine)
Shonen Jump, officially stylized SHONEN JUMP and abbreviated SJ, is a shōnen manga anthology published in North America by Viz Media. It debuted in November 2002 with the first issue having a January 2003 cover date...

 in North America since November 2007. , 36 volumes have been released, the first of which was released on June 1, 2004. On August 5, 2008, the company released a hardcover "collector's edition" of the first volume that came with a dust jacket, followed by a box set that was released on September 2, 2008, containing the first 21 volumes, a poster, and a booklet about the series.

Since Bleachs premiere, over 450 chapters have been released in Japan. Most chapter names are written in English and have katakana
Katakana
is a Japanese syllabary, one component of the Japanese writing system along with hiragana, kanji, and in some cases the Latin alphabet . The word katakana means "fragmentary kana", as the katakana scripts are derived from components of more complex kanji. Each kana represents one mora...

 above them to indicate how they are read in Japanese, similar to the usage of furigana
Furigana
is a Japanese reading aid, consisting of smaller kana, or syllabic characters, printed next to a kanji or other character to indicate its pronunciation. In horizontal text, yokogaki, they are placed above the line of text, while in vertical text, tategaki, they are placed to the right of the line...

 ruby character
Ruby character
are small, annotative glosses that can be placed above or to the right of a Chinese character when writing languages with logographic characters such as Chinese or Japanese to show the pronunciation...

s with advanced kanji
Kanji
Kanji are the adopted logographic Chinese characters hanzi that are used in the modern Japanese writing system along with hiragana , katakana , Indo Arabic numerals, and the occasional use of the Latin alphabet...

 characters. In addition to the main series chapters, some chapters are published with a negative chapter number. These "negative" chapters are side stories that involve events that precede the main plot of the series.

Anime

The Bleach anime
Anime
is the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....

 series is directed by Noriyuki Abe
Noriyuki Abe
is a Japanese anime director, storyboard artist, and sound director. He is best known for working with Studio Pierrot on major hits such as Ninku, Flame of Recca, Bleach, and Yu Yu Hakusho...

 and produced by TV Tokyo
TV Tokyo
is a television station headquartered in Toranomon, Minato, Tokyo, Japan. Also known as , a blend of "terebi" and "Tokyo", it is the key station of TX Network. It is one of the major Tokyo television stations, particularly specializing in anime...

, Dentsu
Dentsu
is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo....

, and Studio Pierrot
Studio Pierrot
is a Japanese animation/animation studio, founded in 1979 by former employees of Tatsunoko Production. Its headquarters is located in Mitaka, Tokyo.The company has a simple logo of the face of a clown...

. The episodes have aired on TV Tokyo in Japan since October 5, 2004. Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 obtained the foreign television, home video, and merchandising rights to the Bleach anime from TV Tokyo Corporation and Shueisha
Shueisha
is a major publisher in Japan. The company was founded in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The following year, Shueisha became a separate, independent company. Magazines published by Shueisha include Weekly Shōnen Jump, Weekly Young Jump,...

 on March 15, 2006. Viz Media has later licensed its individual Bleach merchandising rights to several different companies.

The English adaptation of the Bleach anime premiered on Canada's YTV channel in the Bionix
Bionix
Bionix was a late night anime program block on the Canadian television channel YTV. From September 2009-February 7, 2010, it aired on Friday nights around 4:00pm to 2:00am and Saturday mornings/afternoons from 6:00 am to 9:00 am and 12:00am to 3:00pm , beginning on September 13,...

 programming block on September 8, 2006. Cartoon Network began airing Bleach the following evening as part of its Adult Swim
Adult Swim
Adult Swim is an adult-oriented Cable network that shares channel space with Cartoon Network from 9:00 pm until 6:00 am ET/PT in the United States, and broadcasts in countries such as Australia and New Zealand...

 block. Adult Swim stopped broadcasting new episodes of the English adaptation on October 20, 2007 after airing the first 52 episodes of the series. It was replaced with another Viz Media series, Death Note
Death Note
is a manga created by writer Tsugumi Ohba and manga artist Takeshi Obata. The main character is Light Yagami, a high school student who discovers a supernatural notebook, the "Death Note", dropped on Earth by a god of death, or a shinigami, named Ryuk...

, to provide Studiopolis more time to dub additional episodes of Bleach. The series began airing again on March 2, 2008, but went back on hiatus on November 21, 2009, after the airing of its 167th episode. The series returned from hiatus on August 28, 2010, on Adult Swim. In the United Kingdom, Bleach premiered on AnimeCentral
AnimeCentral
Anime Central was a British television channel owned by CSC Media Group. The channel launched on 13 September 2007. It was first announced on 5 August 2007 though its licence first appeared on the Ofcom website in January...

 on September 13, 2007, with new episodes airing weekly.

, 49 DVD compilations have been released by Aniplex
Aniplex
, formerly known as Sony Pictures Entertainment Visual Works Inc. and Sony Music Entertainment Visual Works Inc., is a Japanese anime and music production and distribution enterprise owned by Sony Music Entertainment Japan and established in January 1997...

 in Japan. Viz Media has released 32 DVD compilations of the English adaptation of the anime, along with three DVD collection boxes that contain the first, second, third, fourth, and fifth seasons of the anime, respectively. On July 29, 2009, Aniplex released a "TV Animation Bleach 5th Anniversary Box" that includes 15 DVDs and three bonus discs.

Soundtrack CDs

Composed and produced by Shirō Sagisu
Shiro Sagisu
is a well-known Japanese music producer and composer. With a career spanning over 25 years , he is best known for his work as a record producer for acts including Misia, Satoshi Tomiie, and Ken Hirai...

, 11 CD soundtrack
Soundtrack
A soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television program or video game; a commercially released soundtrack album of music as featured in the soundtrack of a film or TV show; or the physical area of a film that contains the...

s have been released for the Bleach anime series and movies. Bleach Original Soundtrack 1 was released on May 18, 2005 and contains 25 tracks, including the first opening and ending themes in their original television lengths. Bleach Original Soundtrack 2 followed on August 2, 2006 with an additional 23 instrumental tracks. Bleach Original Soundtrack 3 later followed on November 5, 2008 with 27 instrumental tracks. Bleach Original Soundtrack 4 was released on December 16, 2009 with 30 instrumental tracks. Bleach: Memories of Nobody Original Soundtrack was released with 25 tracks from the Bleach: Memories of Nobody
Bleach: Memories of Nobody
Bleach: Memories of Nobody is a 2006 animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe and written by Masashi Sogo, the film was first released in Japanese theaters on December 16, 2006. The DVD was released in Japan on September 5, 2007...

 film. A soundtrack was also released for the Bleach: The DiamondDust Rebellion
Bleach: The DiamondDust Rebellion
is the second animated film adaptation of the anime and manga series Bleach. The film is directed by Noriyuki Abe and co-written by Michiko Yokote and Masahiro Ōkubo, and the theatrical release was on December 22, 2007. The theme music for the movie is by Sambomaster...

 film, with nearly 30 tracks from the movie, followed by a third one for the Bleach: Fade to Black, I Call Your Name
Bleach: Fade to Black, I Call Your Name
is the third animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe, the film was released December 13, 2008. The film's theme music was "Koyoi, Tsuki wa Miezu Tomo", performed by Porno Graffiti and its screenplay was written by Natsuko Takahashi, who is a...

 film, with 29 tracks. Bleach: The Best contains 12 of the opening and ending themes from the series in their full length versions, later followed by Bleach: Best Tunes, which contains 12 more opening and ending themes.

Three Radio DJCD Bleach 'B' Station season CD sets, each containing six volumes, have been released in Japan. The third season is still ongoing in Japan. Eight drama CDs
Radio drama in Japan
Radio drama in Japan has a history as long as that of radio broadcasting in that country, which began in 1925. Some consider the first Japanese radio drama to have been "" which was a radio broadcast of a stage play. Others consider the Japanese translation of Richard Hughes's "Danger" or to be...

 have been produced for the series as well, featuring the original voice actors from the series; these drama CDs have only been included as part of the DVD releases.

The Bleach Beat Collections is an ongoing set of CDs published by Sony Music featuring recordings by the original Japanese voice actors
Seiyu
Voice acting in Japan has far greater prominence than in most other countries. Japan's large animation industry produces 60% of the animated series in the world; as a result, Japanese voice actors, or , are able to achieve fame on a national and international level.Besides acting as narrators and...

 that provide a look at the personalities of the characters they play, as well as the voice actors themselves. The first CD was released on June 22, 2005, and , 21 volumes have been released across four named sets called Sessions.

Films

There are four feature films based on the Bleach series, all of which are directed by Noriyuki Abe
Noriyuki Abe
is a Japanese anime director, storyboard artist, and sound director. He is best known for working with Studio Pierrot on major hits such as Ninku, Flame of Recca, Bleach, and Yu Yu Hakusho...

, director of the Bleach anime series. The films have been released in December of each year starting in 2006. Each movie features an original plotline along with original characters designed by Tite Kubo, which is contrary to the normal practice for anime-based films, as the original author usually has little creative involvement.

The first film, Bleach: Memories of Nobody
Bleach: Memories of Nobody
Bleach: Memories of Nobody is a 2006 animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe and written by Masashi Sogo, the film was first released in Japanese theaters on December 16, 2006. The DVD was released in Japan on September 5, 2007...

, was released in Japan on December 16, 2006 and had a limited release in American theaters in June 2008. The movie is centered around the activities of the "Dark Ones," who were banished from the Soul Society and are subsequently trying to destroy both the Soul Society and the World of the Living. Memories of Nobody was released in North America on Region 1 DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

 by Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 on October 14, 2008.

The second film, Bleach: The DiamondDust Rebellion
Bleach: The DiamondDust Rebellion
is the second animated film adaptation of the anime and manga series Bleach. The film is directed by Noriyuki Abe and co-written by Michiko Yokote and Masahiro Ōkubo, and the theatrical release was on December 22, 2007. The theme music for the movie is by Sambomaster...

, was released to Japanese theaters on December 22, 2007. Its plot focuses on 10th Division captain Tōshirō Hitsugaya
Toshiro Hitsugaya
is a fictional character in the anime and manga series Bleach created by Tite Kubo. In the series, Hitsugaya is the captain of the 10th Division in the Gotei 13, a group of Soul Reapers protecting Soul Society. His lieutenant is Rangiku Matsumoto...

's efforts to clear his name after an artifact belonging to Soul Society's king is stolen while under his care. The DiamondDust Rebellion was released in North America on Region 1 DVD by Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 on September 8, 2009.

The third film, Bleach: Fade to Black, I Call Your Name
Bleach: Fade to Black, I Call Your Name
is the third animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe, the film was released December 13, 2008. The film's theme music was "Koyoi, Tsuki wa Miezu Tomo", performed by Porno Graffiti and its screenplay was written by Natsuko Takahashi, who is a...

, was released in Japan on December 13, 2008. In the film, members of Soul Society are struck with amnesia
Amnesia
Amnesia is a condition in which one's memory is lost. The causes of amnesia have traditionally been divided into categories. Memory appears to be stored in several parts of the limbic system of the brain, and any condition that interferes with the function of this system can cause amnesia...

, caused by a parasitec Hollow causing them to lose their memories of Ichigo and Rukia. When he goes to the Soul Society to investigate, Ichigo discovers that Rukia has not only forgotten him, but has forgotten her own identity as well. The film was released on DVD on September 30, 2009. The English Dub release of Fade to Black, I Call Your Name is schedule to be released on Region 1 DVD by Viz Media
VIZ Media
VIZ Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and...

 on November 15, 2011.

The fourth movie, Bleach: The Hell Verse
Bleach: The Hell Verse
is the fourth animated film adaptation of the anime and manga series Bleach. Directed by Noriyuki Abe. The film's theme song is "Save The One, Save The All", performed by T.M.Revolution and its screenplay was written by Natsuko Takahashi and Ookubo Masahiro, with Tite Kubo, author of the manga,...

, has been released in Japan (December 4, 2010). In a teaser trailer, Ichigo is seen heading into the Gates of Hell, which is where Hollows who had committed evil during their lives as humans are sent. Tite Kubo did oversee the production of the film.

In March 2010, Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 (USA/Canada/International) and Regency Enterprises
Regency Enterprises
Regency Enterprises is a Los Angeles-based film and television production company formed by Arnon Milchan and Joseph P. Grace. It was founded in 1982 as Embassy International Pictures, but the company name changed to avoid confusion with Norman Lear's Embassy Pictures . Its most successful film is...

 confirmed that it is in talks to create a live action movie adaptation of the series. Peter Segal
Peter Segal
Peter Segal is an American film director, with credits in producing, writing, and acting. He has had general success in the comedy film genre.-Filmography:*Naked Gun 33⅓: The Final Insult *Tommy Boy...

, Arnon Milchan
Arnon Milchan
Arnon Milchan is a film producer, Israeli intelligence agent, and arms dealer. Milchan produced many films such as The War of the Roses, Once Upon a Time in America, Pretty Woman, Natural Born Killers, Under Siege, The Devil's Advocate, The Fountain, Unfaithful, L.A. Confidential and many others...

 and Michael Ewing have been lined up to produce the movie.

Musical

Bleach has been adapted into a series of rock musicals, jointly produced by Studio Pierrot
Studio Pierrot
is a Japanese animation/animation studio, founded in 1979 by former employees of Tatsunoko Production. Its headquarters is located in Mitaka, Tokyo.The company has a simple logo of the face of a clown...

 and Nelke Planning. There have been five musicals produced which covered portions of the Substitute and Soul Society arcs, as well as three additional performances known as "Live Bankai Shows" which did not follow the Bleach plotline. The initial performance run of the Bleach musical was from August 17–28, 2005 at the Space Zero Tokyo center in Shinjuku
Shinjuku, Tokyo
is one of the 23 special wards of Tokyo, Japan. It is a major commercial and administrative center, housing the busiest train station in the world and the Tokyo Metropolitan Government Building, the administration center for the government of Tokyo.As of 2008, the ward has an estimated population...

.

The musicals are directed by Takuya Hiramitsu, with a script adaptation by Naoshi Okumura and music composed by playwright Shoichi Tama. The songs are completely original and not taken from the anime soundtrack. Key actors in the series include Tatsuya Isaka
Tatsuya Isaka
is a Japanese actor. He played Ichigo Kurosaki in the rock musical Bleach.-Television dramas:* Gokusen * Water Boys * Kamen Rider 555 * Genseishin Justiriser * Tumbling -Movie:...

, who plays Ichigo Kurosaki
Ichigo Kurosaki
is a fictional character in the anime and manga franchise Bleach by Tite Kubo. He is the story's main character. The series begins with Ichigo receiving Soul Reaper powers as a result of a run-in with Rukia Kuchiki, the Soul Reaper assigned to patrol his city, Karakura Town...

, Miki Satō
Miki Sato
Miki Satō born April 15, 1980 in Fukushima Prefecture is a Japanese actress. She has appeared in the musical Bleach.Her name means "beautiful and precious".-Musical:* Bleach Jump festa as Rukia Kuchiki...

, who plays Rukia Kuchiki
Rukia Kuchiki
Rukia is 4foot 8 . is a fictional character in the anime and manga series Bleach created by Tite Kubo. In the series, Rukia is a Soul Reaper in charge of slaying evil spirits known as Hollows...

, and Eiji Moriyama
Eiji Moriyama
is a Japanese stage actor and seiyū. Moriyama is also a member of the entertainment group *pnish*. He is best known for his stage works as Takeshi Momoshiro of the first generation Seigaku cast of the Prince of Tennis musical series, Tenimyu, and as Renji Abarai in Rock Musical BLEACH series.-...

, who plays Renji Abarai
Renji Abarai
is a fictional character and major figure in the anime and manga series Bleach created by Tite Kubo. He is the lieutenant of the 6th Division in the Gotei 13 under captain Byakuya Kuchiki.- Personality :Renji is about as eccentric as any other Soul Reaper...

.

Trading card game

Two collectible card games (CCG) based on the Bleach series have been produced. Bleach Soul Card Battle, produced by Bandai
Bandai
is a Japanese toy making and video game company, as well as the producer of a large number of plastic model kits. It is the world's third-largest producer of toys . Some ex-Bandai group companies produce anime and tokusatsu programs...

, was introduced in Japan in 2004. , seventeen named sets have been released for the series.

Bleach TCG was introduced in the United States by Score Entertainment
Score Entertainment
Score Entertainment was a trading card design and manufacturing company based in Arlington, Texas. Their first card game was the Dragon Ball Z: Collectible Card Game in 2000. Score Entertainment was a member of the Donruss Playoff LP family of companies...

 in May 2007, but ceased publication April 2009, just before the planned launch of its seventh expansion, Bleach Infiltration. This cancellation was attributed to the ongoing recession, which has heavily affected TCG sales. Designed by Aik Tongtharadol, the TCG is a two-player game in which each player starts with at least 61 cards: a "Guardian" card, a 60-card "main deck," and an optional 20-card "side deck." A player loses if his or her power, as dictated by the Guardian card, is reduced to zero, or if he or she is unable to draw or discard a card from his or her deck. The cards for the game have been released in named sets with each set released in three formats: a 72-card pre-constructed box set containing a starter deck and two booster packs, a 10-card booster pack, and a 12-pack booster box. , six named sets have been released.

Video games

The first video game to be released from the Bleach series was Bleach: Heat the Soul, which debuted on March 24, 2005 for the Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 PlayStation Portable
PlayStation Portable
The is a handheld game console manufactured and marketed by Sony Corporation Development of the console was announced during E3 2003, and it was unveiled on , 2004, at a Sony press conference before E3 2004...

. Currently, the majority of the games have only been released in Japan, though Sega
Sega
, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

 has localized the first three Nintendo DS
Nintendo DS
The is a portable game console produced by Nintendo, first released on November 21, 2004. A distinctive feature of the system is the presence of two separate LCD screens, the lower of which is a touchscreen, encompassed within a clamshell design, similar to the Game Boy Advance SP...

 games and the first Wii game for North America. So far, all dedicated Bleach games released for Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

's consoles have been developed and published by SCEI
Sony Computer Entertainment
Sony Computer Entertainment, Inc. is a major video game company specializing in a variety of areas in the video game industry, and is a wholly owned subsidiary and part of the Consumer Products & Services Group of Sony...

, whereas the games for Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

 consoles are developed and published by Sega, and the Nintendo DS games are developed by Treasure Co. Ltd..

Light novels

Tite Kubo
Tite Kubo
, known by his pen name , is a Japanese manga artist. His most significant work is the manga series Bleach.-Biography:Kubo was the son of a town council member in Fuchu, Aki District, Hiroshima. He never took drawing seriously until he was 17, and after reading the manga Saint Seiya which...

 and Makoto Matsubara have co-authored two novelizations of the Bleach series, which were published by Shueisha
Shueisha
is a major publisher in Japan. The company was founded in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The following year, Shueisha became a separate, independent company. Magazines published by Shueisha include Weekly Shōnen Jump, Weekly Young Jump,...

 under its Jump Books label. The first volume, BLEACH-letters from the other side: The Death and The Strawberry, was published on December 15, 2004, and the second, BLEACH: The Honey Dish Rhapsody, was published on October 30, 2006.

Other

A single Bleach artbook, All Colour But The Black, has been released in Japan, the United States, and Europe. The artbook compiles a selection of color spreads from the first 19 volumes of the series, as well as some original art and author commentary.

Four databooks have also been released about the series. The first two, Bleach: Official Character Book SOULs. and Bleach: Official Animation Book VIBEs., were released on February 3, 2006. Bleach: Official Character Book SOULs. was later released in English by Viz Media on November 18, 2008. The third databook, , was released on August 3, 2007. In addition to character guides and articles on other fictional aspects of the series, it compiles the various short comics, , that were published in V Jump. The omake
Omake
means extra in Japanese. Its primary meaning is general and widespread. It is used as an anime and manga fandom term to mean "extra or bonus". In USA, the term is most often used in a narrow sense by anime fans to describe special features on DVD releases: deleted scenes, interviews with the...

-style panels are similar to those included in the main series, but reveal more of the daily lives of characters. The fourth book, Bleach: Official Character Book 2: MASKED, was released on August 4, 2010. This book covers details about characters that appear 100 years prior to the story, such as former captains and lieutenants, along with the Arrancars and Visoreds. It should be noted that while it was released on the same day as Volume 46, Back From Blind, the book only covers material up to Volume 37, Beauty Is So Solitary. A fifth book Bleach: Official Character Book 3: UNMASKED, is scheduled to be released in June 2011, the same day as the Volume 50 of the series. However it will only cover material up to Volume 48, God is Dead.

Reception

The manga series has sold over 1.2 million copies in North America, and the original Japanese version of the manga series as a whole has sold more than 72 million copies. In 2005, Bleach was awarded the Shogakukan
Shogakukan
is a Japanese publisher of dictionaries, literature, manga, non-fiction, DVDs, and other media in Japan.Shogakukan founded Shueisha which founded Hakusensha. These are three separate companies, but are together called the Hitotsubashi Group, one of the largest publishing groups in Japan...

 Manga Award in the shōnen category. , the manga has sold a total of 40 million copies, ranking as the 14th bestseller series from Weekly Shōnen Jump. During 2008, volume 34 of the manga sold 874,153 copies in Japan, becoming the 12th best-seller comics from the year. Volumes 33 and 35 have also ranked 17 and 18, respectively. In total the manga has sold 3,161,825 copies in Japan during 2008, becoming the year's 5th best selling series. In the first half from 2009, Bleach ranked as the 2nd best-selling manga in Japan, having sold 3.5 million copies. Having sold 927,610 copies, Volume 36 ranked 7th. Volume 37 was 8th with 907,714 sold copies, and volume 38 at 10th with 822,238 copies. North American sales of the manga have also been high, with Volume 16 placing in the top 10 graphic novel sales in December 2006 and Volume 17 being the best-selling manga volume for the month of February 2007. In a 2010 interview, Gonzalo Ferreyra, Vice President of Sales and Marketing for Viz, listed Bleach as one of six Viz titles that continue to exceed expectations in spite of the harshening manga market. The English version of the manga was nominated for the "best manga" and "best theme" awards at the 2006 and 2007 American Anime Awards
American Anime Awards
The American Anime Awards are a series of awards designed to recognize excellence in the release of anime and manga in North America.The first annual American Anime Awards balloting was supervised by Milton Griepp of industry website ICv2. The first gala awards presentation was hosted in New York...

, but did not win either category.

Deb Aoki from About.com
About.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....

 considered the series as the Best Continuing Shōnen Manga of 2007, along with Eyeshield 21
Eyeshield 21
is a manga about American football written by Riichiro Inagaki and illustrated by Yusuke Murata. It has been adapted into an anime movie in 2004 , an anime television series in 2005, several video games and a trading card game from Konami. The manga is serialized in Shueisha's Weekly Shōnen Jump...

, praising the "compelling stories, dazzling action sequences and great character development". She also placed the title on her list of "Top 10 Shōnen Manga Must-Reads". The artwork and the character designs received positive response by IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...

's A.E. Sparrow. He also commented on the several storylines going on in the series at the same time due to the large number of supporting character which make the manga appealing in response to fans' claims about a "lack of a story" in Bleach. Leroy Douresseaux from ComicBookBin agreed with Sparrow in the number of storylines, but also praised the fighting scenes finding them comparable to the ones of popular films. On the other hand, Mania reviewer Jarred Pine criticized the series as being plagued with stereotypes from the genre. He felt it was a rough start for the series with unimpressive battles, overused gags, and a bad introduction for central character Ichigo that causes him to come across "as a frowning punk" whose one good trait is his desire to protect. Despite this, Pine notes that he loves the series, particularly its quirky, lovable characters.

The anime has been featured various times in the top ten from the Japanese TV Ranking. DVDs have also had good sales having commonly appeared in the Japanese DVD Ranking. The anime was nominated in the 2007 America Anime Awards in the fields of "best manga", "best actor", "best DVD package design", and "best theme", but failed to win any awards. In a 2006 Internet poll by TV Asahi
TV Asahi
, also known as EX and , is a Japanese television network headquartered in Roppongi, Minato, Tokyo, Japan. The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. The company also owns All-Nippon News Network....

, Bleach was ranked as Japan's seventh-favorite anime program. The previous year, it was ranked as the twenty-seventh favorite program. During February 2009, Bleach ranked as the 9th most viewed animated show from Hulu.

Anime News Network
Anime News Network
Anime News Network is an anime industry news website that reports on the status of anime, manga, Japanese popular music and other otaku-related culture within North America, Australia and Japan. Additionally, it sometimes features similar happenings throughout the Anglosphere and elsewhere in the...

's Carlos Santos praised the anime adaptation, describing it as "...one incredibly entertaining anime that will grab you and refuse to let go." Animefringes Maria Lin liked the varied and distinct characters, and how well they handle the responsibilities increasing powers give them. She also complimented the series for its attention to details, well paced script, and balance of seriousness and comedy. In summary, she notes "Bleach the anime deserves its popularity. It has something for everyone: the supernatural, comedy, action and a little bit of romance, all tied together with excellent animation and a very enthusiastic sounding bunch of voice actors." Adam Arseneau of DVD Verdict, felt Bleach was a "show that only gets better with age" and was "surprisingly well-rounded and appealing" with well-developed characters and pacing. Active Anime's Holly Ellingwood praising the anime for perfectly capturing "the excitement, the caustic humour and supernatural intrigue" of the original manga. She felt that the series "does a wonderful job of building on its continuity to provide increasingly tense and layered episodes involving not only Ichigo and Rukia, but the secondary characters as well". She also praised the series for its striking visual effects, intriguing plot and its "brilliant blend of action, off the wall comedy." In reviewing the series for DVD Talk
DVD Talk
DVD Talk is a website for DVD enthusiasts founded in January 1999 by Geoffrey Kleinman when DVDs and DVD players were first beginning to hit the market.The site started as an online forum, an email newsletter, and a page of DVD news and reviews...

, Don Houston felt the characters surpassed the usual shōnen anime stereotypes and liked "the mixture of darker material with the comedic". Another Fellow reviewer John Sinnott felt series starts out as a boring "monster-of-the-week program" that becomes more engaging as the stories build and the characters are fleshed out. Otaku USA
Otaku USA
Otaku USA is a bimonthly magazine, published by Sovereign Media, which covers various elements of the "otaku" lifestyle from an American perspective...

's Joseph Luster wrote that "the storylines are consistently dramatic without hammering it home too heavily, the characters manage comic relief that's not as eye rolling as one would expect, and the action (in classic fighting series form) has only gotten more ridiculous over the years; in a good way, of course". Mania.com's Bryce Coulter praised the series for its plot twists and "the quirky and amusing characters". In comparing the series with Naruto
Naruto
is an ongoing Japanese manga series written and illustrated by Masashi Kishimoto. The plot tells the story of Naruto Uzumaki, an adolescent ninja who constantly searches for recognition and aspires to become the Hokage, the ninja in his village who is acknowledged as the leader and the strongest of...

, Mania.com's Chris Beveridge felt Bleach was less childish and "simply comes together surprisingly well in its style and execution of what is fairly standard material".

External links

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