Bindass
Encyclopedia
Bindass is a Hindi
entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.
Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India's first
360 degree brand with verticals across television, web, mobile, gaming, merchandising & nationwide ground events.
In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.
star Shahrukh Khan
at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra
, Dia Mirza
, Rakhi Sawant
& Dino Morea
. The concert was hosted by Sajid Khan
, and choreographed by Ganesh Hegde
.
Prior to the contest Bindass organized a nationwide contest called Dance with SRK contest where the lucky winners would get to dance with Shahrukh Khan on stage. Through a lucky dip, three winners - Andrew from Kolkatta, Richa from Lucknow
and 9 year old Vidhi from Mumbai were chosen to dance with Shahrukh Khan. The concert was telecast on Bindass on 26 January 2008 on the Indian Republic Day.
A video of Esha slapping a contestant Ravi Bhatia from Bindass' reality TV show 'Dadagiri
' has attained the status of an internet meme
.
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.
Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India's first
360 degree brand with verticals across television, web, mobile, gaming, merchandising & nationwide ground events.
In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.
Current shows
- UTV Bindass Date Trap 2
- Emotional Attyachar (Season 3)
- Aloo Chat
- Bindass Blast
- Bindass Blitz
- Bolly Buster Countdown 10
- Khan Sisters
- Big Switch 3
- Utv Bindass Riders
Bindass India Concert
On January 13, 2008 Bindass presented a two hour live concert starring popular BollywoodBollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
star Shahrukh Khan
Shahrukh Khan
Shahrukh Khan , often credited as Shah Rukh Khan, is an Indian film actor, as well as a film producer and television host. Often referred to as "the King of Bollywood", Khan has acted in over 70 Hindi films....
at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra
Priyanka Chopra
Priyanka Chopra is an Indian actress and former Miss World. Before starting her acting career, she worked as a model and gained fame after winning the Miss World title in 2000. She is often referred to by the nickname "Piggy Chops", which was given to her by co-stars on the set of the film...
, Dia Mirza
Dia Mirza
Dia Mirza Handrich nicknamed Dee and more popularly known as Dia Mirza, is a Indian model and actress who appears in Bollywood films...
, Rakhi Sawant
Rakhi sawant
Rakhi Sawant is an Indian dancer, Hindi film and television actress, model and television talk show host.She was born as Neeru Bheda to Jaya Bheda, who married Sawant, a police constable at Worli Police Station, and gave her children her second husband's name Sawant...
& Dino Morea
Dino Morea
Dino Morea is an Indian actor who appears in Bollywood films and a former model.-Early life:Dino Morea was born in Bangalore to an Italian father and an Anglo Indian mother. He is the second of three brothers. Nicolo Morea is his older brother, and Santino Morea is his younger brother. His family...
. The concert was hosted by Sajid Khan
Sajid Khan
Sajid Khan is a former Indian actor. He is the adopted son of Indian film producer Mehboob Khan, founder of Mehboob Studios, in India.-Career:...
, and choreographed by Ganesh Hegde
Ganesh Hegde
Ganesh Hegde , is an Indian singer, performer, video director and Bollywood choreographer.-Choreography:Born in a Bunt family in Mumbai.His parents are Harish Subbaya Hegde and Vidya Hegde, Hegde is best known for his work in the Oscar-nominated film Lagaan and for his musical numbers in Company...
.
Prior to the contest Bindass organized a nationwide contest called Dance with SRK contest where the lucky winners would get to dance with Shahrukh Khan on stage. Through a lucky dip, three winners - Andrew from Kolkatta, Richa from Lucknow
Lucknow
Lucknow is the capital city of Uttar Pradesh in India. Lucknow is the administrative headquarters of Lucknow District and Lucknow Division....
and 9 year old Vidhi from Mumbai were chosen to dance with Shahrukh Khan. The concert was telecast on Bindass on 26 January 2008 on the Indian Republic Day.
A video of Esha slapping a contestant Ravi Bhatia from Bindass' reality TV show 'Dadagiri
Dadagiri
Dadagiri is a reality show on UTV Bindass.- History :In its first season, called Dadagiri: Beat the Bullies, contestants were selected every week and would compete for a prize money of Rs. 50,000...
' has attained the status of an internet meme
Internet meme
The term Internet meme is used to describe a concept that spreads via the Internet. The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.-Description:...
.